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#PoW140
The Power of Words
in
140 Characters or Less
Academy of Management Meeting
Philadelphia PA
August 3 2014
Chair: @davidlamond
#PoW140#PoW140
http://www.fredcavazza.net/2013/0
4/17/social-media-landscape-2013/
#PoW140#PoW140
http://www.seeisee.com/sa
m/2013/04/02/p3682
#PoW140
So why are you here?
#PoW140
Our intention
From
To
#PoW140
A Presence Framework for Social Media*
Passports, Outposts and Home Base
– Passport: Profile to use on various sites
– Outpost: presence maintained for interaction and
promotion purposes
– Home Base: focus for most presence time
* http://www.chrisbrogan.com/a-simple-presence-framework
You.com
#PoW140
Menu of Our Social Media Events &
Our Presenters
• Social Media for Discovery
David Burkus & Patrick J. Murphy*
• Social Media for Integration
Marcel Bogers & David Burkus
• Social Media for Engagement
Terri Griffith & CV Harquail
• Social Media for Teaching & Learning
Patrick J. Murphy* & Bret Simmons
* Proving that Marshal McLuhan was right – if
the technology works 
#PoW140
Social Media for Discovery
@davidburkus & @profpjm
#PoW140
#PoW140
Patrick Murphy
#PoW140
Scholarship on the
Age of Discovery
#PoW140
Social Media for Integration
@bogers & @davidburkus
#PoW140
Networking & Sharing
Personal
Professional
Direct/close
Indirect/distant
Self-promotion
“Hub”
“New” “Old”
#PoW140
#PoW140
#PoW140
Visibility & Reputation
• “Marcel is hoping for internet access […]. He’s
the AOM’s biggest tweeter, FYI.”
• “Thanks for the retweet on the CFP. Having
you retweet it was part of our marketing
strategy. :-)”
• Invited for academic and corporate events,
projects, papers, etc.
#PoW140
Social Media as a Moderating Variable
My
good
stuff
Others’
good stuff
Visibility
Reputation
What else?
Social
media
#PoW140
#PoW140#PoW140
#PoW140
Social Media for Engagement
@terrigriffith & @cvharquail
#PoW140
#PoW140
Engaging: Interacting to
• Enable Identity
• Activate Agency
• Foster Voice
• Cohere Community
• Catalyze Purpose
• To help each other flourish
#PoW140
Affirm & Invite People’s
Identity
Interests
Point of View
Contributions
Connections
Expertise
#PoW140
Share Items Relevant to
Identity
Interests
Point of View
Contributions
Connections
Expertise
#PoW140
Demonstrate Engagement
#PoW140
Invite Engagement By:
Disclosing
Asking
Reacting
Emoting
Opining
Teaching
Sharing
#PoW140
Share ‘thick tweets’
Offer context and reason before sharing a link
Summary Soundbite plus link to your own content
#PoW140
Follow Up to Add Value Engagement By:
#PoW140
Boost Engagement By:
• Connecting people through relevant item
Invite people’s Voice & POV Into The Conversation
#PoW140
D.F.T.B.A.
#PoW140#PoW140
#PoW140#PoW140
#PoW140
Social Media for Teaching & Learning
@profpjm & @drbret
#PoW140#PoW140
https://drive.google.com/file/d/0B66LZe9-9-
rFdDR3ZHo1Q1daelE/edit?usp=sharing
#PoW140
https://www.youtube.com/playlist?list=PLGJEje
NVmU5qVNjwhO4U9YjFQZ7t0LBZw
#PoW140
A Google Earth view of the Mutinies
https://drive.google.com/file/d/0B66LZe9-9-
rFbU5rYlJOQVdtLWc/edit?usp=sharing
#PoW140
DPU Entrepreneurship Online
#PoW140
Video Presentations
#PoW140
#PoW140
#PoW140
#PoW140
Value
What you can do uniquely
well to help others
address opportunities or
solve problems that
matter to them.
#PoW140
Digital Citizenship
#PoW140
Summary
• Social business is here to stay.
• Strategic imperative to immerse
yourself in the process
• Start now, don’t quit
• Assuming responsibility for your
digital citizenship is good for your
career and your company
#PoW140
Getting Started and Advancing Online
Equipped with the insights from the
presentations, participants will be guided
through a model for understanding their online
platform and invited to think through and
discuss their platform with those at their tables.
#PoW140
Maintaining the Contact
Building the Relationships
• Next year in Vancouver?
• Opening Governance through Social Media?
• #OG140?
#PoW140
Thanks to Everyone

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PoW140: Power of Words in 140 Characters Academy of Management 2014

Notes de l'éditeur

  1. Just an opening slide that suggests movement from an entangled to a solved puzzle Making the point too that the session title is merely a hook and there’s much more to social media than Twitter, Facebook, LinkedIn and Google+
  2. This and the next slide provide an introductory example of contemporary efforts to utilise social media. The slides provide information about the NEP-HIS blog and its uses. In January 2014, Bernardo Batiz-Lazo and Chris Colvin started an experiment involving the use of Web 2.0 tools and third year undergraduate students with the aim to incentivise active participation in academic exchange by reviewing recent additions to the broad literatures of business and economic history whilst following the same format as the NEP-HIS blog. The best entries are then published in the blog with minimal editing
  3. This and the next slide simply reinforce the size and complexity of the social media landscape that we are attempting to navigate beyond Twitter and blogs
  4. everyone stand... sit if... hootesuite, blogging for class, vine etc.), Google+, twitter, facebook, LinkedIn, email
  5. Introduces the framework that offers one guide to understanding and planning one’s presence on social media
  6. The list of 15 minute presentations from the pairs
  7. Throughout the research and writing period of Patrick’s journey of discovery on Mutiny and its Bounty, Patrick took advantage of the range of social media to engage colleagues in his search, to seek feedback on his ideas and to gather information from sources that he couldn’t physically access.
  8. 14
  9. “Modest” perspective on social media. Social media is part of one’s larger profile, and it can create visibility and reputation. As a networking tool, it can help to promote one’s own work, and you can make new connections that could lead to bigger projects of different kinds.
  10. Visibility
  11. David Burkus’ Social Media Presence Map
  12. 22
  13. Segue slide: Equipped with the insights from the presentations, participants will be guided through a model for understanding their online platform and invited to think through and discuss their platform with those at their tables.