Combined slides from the Power of Words "140" Social Media professional development workshop at the 2014 Academy of Management meetings. Panelists: David Lamond, David Burkus, Terri Griffith, CV Harquail, Patrick Murphy, Bret Simmons, Marcel Bogers
6. #PoW140
A Presence Framework for Social Media*
Passports, Outposts and Home Base
– Passport: Profile to use on various sites
– Outpost: presence maintained for interaction and
promotion purposes
– Home Base: focus for most presence time
* http://www.chrisbrogan.com/a-simple-presence-framework
You.com
7. #PoW140
Menu of Our Social Media Events &
Our Presenters
• Social Media for Discovery
David Burkus & Patrick J. Murphy*
• Social Media for Integration
Marcel Bogers & David Burkus
• Social Media for Engagement
Terri Griffith & CV Harquail
• Social Media for Teaching & Learning
Patrick J. Murphy* & Bret Simmons
* Proving that Marshal McLuhan was right – if
the technology works
16. #PoW140
Visibility & Reputation
• “Marcel is hoping for internet access […]. He’s
the AOM’s biggest tweeter, FYI.”
• “Thanks for the retweet on the CFP. Having
you retweet it was part of our marketing
strategy. :-)”
• Invited for academic and corporate events,
projects, papers, etc.
17. #PoW140
Social Media as a Moderating Variable
My
good
stuff
Others’
good stuff
Visibility
Reputation
What else?
Social
media
22. #PoW140
Engaging: Interacting to
• Enable Identity
• Activate Agency
• Foster Voice
• Cohere Community
• Catalyze Purpose
• To help each other flourish
23. #PoW140
Affirm & Invite People’s
Identity
Interests
Point of View
Contributions
Connections
Expertise
44. #PoW140
Summary
• Social business is here to stay.
• Strategic imperative to immerse
yourself in the process
• Start now, don’t quit
• Assuming responsibility for your
digital citizenship is good for your
career and your company
45. #PoW140
Getting Started and Advancing Online
Equipped with the insights from the
presentations, participants will be guided
through a model for understanding their online
platform and invited to think through and
discuss their platform with those at their tables.
Just an opening slide that suggests movement from an entangled to a solved puzzle
Making the point too that the session title is merely a hook and there’s much more to social media than Twitter, Facebook, LinkedIn and Google+
This and the next slide provide an introductory example of contemporary efforts to utilise social media. The slides provide information about the NEP-HIS blog and its uses.
In January 2014, Bernardo Batiz-Lazo and Chris Colvin started an experiment involving the use of Web 2.0 tools and third year undergraduate students with the aim to incentivise active participation in academic exchange by reviewing recent additions to the broad literatures of business and economic history whilst following the same format as the NEP-HIS blog. The best entries are then published in the blog with minimal editing
This and the next slide simply reinforce the size and complexity of the social media landscape that we are attempting to navigate beyond Twitter and blogs
everyone stand...
sit if...
hootesuite, blogging for class, vine etc.),
Google+, twitter, facebook,
LinkedIn,
email
Introduces the framework that offers one guide to understanding and planning one’s presence on social media
The list of 15 minute presentations from the pairs
Throughout the research and writing period of Patrick’s journey of discovery on Mutiny and its Bounty, Patrick took advantage of the range of social media to engage colleagues in his search, to seek feedback on his ideas and to gather information from sources that he couldn’t physically access.
14
“Modest” perspective on social media.
Social media is part of one’s larger profile, and it can create visibility and reputation. As a networking tool, it can help to promote one’s own work, and you can make new connections that could lead to bigger projects of different kinds.
Visibility
David Burkus’ Social Media Presence Map
22
Segue slide: Equipped with the insights from the presentations, participants will be guided through a model for understanding their online platform and invited to think through and discuss their platform with those at their tables.