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1. Create or Uncover $10,000 - $1,000,000 or
More In New
Found Sales From Your Business!
2. Discover your hidden marketing assets
Market effectively on a limited or non-existent
budget
Build relationships
Sell-without-selling
Terri Levine’s Business Growth System:
The ONLY Guaranteed Consulting
System
3. “To manifest your best business success
you need a superstar mentor. Terri's the
coach, consultant and mentor with the most
insight, knowledge and wisdom. Reach &
drink deeply of her wisdom”
-Mark Victor Hansen
"Co-creator, #1 New York Times best selling
"Chicken Soup for the Soul”
4.
5.
6.
7. Small Business
Administration Study
• 60% of all new businesses fail within the first
six years of operation.
• Dun and Bradstreet estimates 82% will go
under by their 10th anniversary.
8. A Successful Company’s
Marketing is Systematized
through Multiple Marketing
Pillars, Leveraging &
Optimizing Marketing Assets,
Growing their Business all 3
Ways
2. Exponential Marketing
7. “One to One Direct Marketing
6. Community Relations Marketing
5. Custom Advertising - Web
Optimize the Media
4. Strategic Alliance Marketing
3. Relationship Marketing -
Optimize Customer Base
1. CUPS
Internet Marketing – Bonus Step
Asset Marketing
$
9. Terri Levine’s Business Growth
System - A Multi-Pillar System
1. CUPS
2. Exponential Marketing
3. Relationship Marketing - Optimize Customer
Database
4. Strategic Alliance Marketing
5. Custom Advertising - Web Optimize the
Media
6. Community Relations Marketing
7. “One to One” Direct Marketing
Internet Marketing – Bonus Step
10. “In order for any business to work, it must
become a system, so that the business works
exactly the same way every time, down to
the very last detail.”
Michael Gerber-Consultant Author,
The “E” Myth
11. “Getting the maximum return, for the least amount of
expense, for the longest duration of time … on
everything you are currently doing now, have done in
the past … and will do in the future.”
Terri Levine
Optimizing & Leveraging
12. Three Ways to Exponential Growth
1. More prospects
2. Increase conversion rate of prospects
to customers
3. Increase in the value of customer
a. Increase in the average transaction value
b. Increase in the number of transactions
13. Three Ways to Exponential Growth
Growth Objective 20%
Small Improvements in Each Area Will
Give You Dramatic Growth Overall
Number of
Prospects
Closing
Ratio
Number of
Customers
Average
Customer
Gross
Sales
Now 200 x 20.00% = 40 x 1,000 = $40,000
14. Three Ways to Exponential Growth
Growth Objective 20%
Small Improvements in Each Area Will
Give You Dramatic Growth Overall
Number of
Prospects
Closing
Ratio
Number of
Customers
Average
Customer
Gross
Sales
Now 200 x 20.00% = 40 x 1,000 = $40,000
1) 240 x 20.00% = 48 x 1,000 = $48,000
15. Three Ways to Exponential Growth
Growth Objective 20%
Small Improvements in Each Area Will
Give You Dramatic Growth Overall
Number of
Prospects
Closing
Ratio
Number of
Customers
Average
Customer
Gross
Sales
Now 200 x 20.00% = 40 x 1,000 = $40,000
1) 240 x 20.00% = 48 x 1,000 = $48,000
2) 200 x 24.00% = 48 x 1,000 = $48,000
16. Three Ways to Exponential Growth
Growth Objective 20%
Small Improvements in Each Area Will
Give You Dramatic Growth Overall
Number of
Prospects
Closing
Ratio
Number of
Customers
Average
Customer
Gross
Sales
Now 200 x 20.00% = 40 x $1,000 = $40,000
1) 240 x 20.00% = 48 x $1,000 = $48,000
2) 200 x 24.00% = 48 x $1,000 = $48,000
3) 200 x 20.00% = 40 x $1,200 = $48,000
17. Three Ways to Exponential Growth
Growth Objective 20%
Small Improvements in Each Area Will
Give You Dramatic Growth Overall
Number of
Prospects
Closing
Ratio
Number of
Customers
Average
Customer
Gross
Sales
Now 200 x 20.00% = 40 x 1,000 = $40,000
1) 240 x 20.00% = 48 x 1,000 = $48,000
2) 200 x 24.00% = 48 x 1,000 = $48,000
3) 200 x 20.00% = 40 x 1,200 = $48,000
4) 240 x 24.00% = 57.6 x 1,200 = $69,120
18. Three Ways to Exponential Growth
Growth Objective 20%
Small Improvements in Each Area Will
Give You Dramatic Growth Overall
Number of
Prospects
Closing
Ratio
Number of
Customers
Average
Customer
Gross
Sales
Now 200 x 20.00% = 40 x $1,000 = $40,000
1) 240 x 20.00% = 48 x $1,000 = $48,000
2) 200 x 24.00% = 48 x $1,000 = $48,000
3) 200 x 20.00% = 40 x $1,200 = $48,000
4) 240 x 24.00% = 57.6 x $1,200 = $69,120
Actual Growth Achieved 72.80%
19. “Performance is
maximized only when
all marketing assets
are leveraged in a
multi-pillar system,
growing the business
all 3 ways.”
Terri Levine
20. Performance Based Marketing
No Better Investment in Your Business than Marketing
“Marketing and Innovation make money, everything
else is a cost.”
Peter Drucker
Management Consultant
21. Customer Relationship Marketing for a
Lot More Sales
• Overlooked asset: existing
customer base
• Need to market in new ways to
generate profits
• Keep customers
• Get customers
• Keep customers for life
• 50% will fail – focus on getting vs.
keeping
22. Biggest Opportunities in Customer
Relationship Marketing
• Capturing Customer Information
• Communicating with Customer Base
• Rewarding Your Customers
• Referrals and Endorsements
• Implementation
23. Identifying with Your Segments
Basic Rules:
1. Listen to your segments and define them based on their needs, attitudes
and behaviors.
2. Tailor your offers (if you can) and/or your value propositions within those
offers as your primary means of executing segment specific creative
approaches.
24. Step One:
Identify all current marketing processes and
implement a plan for capturing customer
information.
29. Communicating with Current Customers
Capture customer information
Identify back-end and cross-selling
opportunities both within and outside
your company
Set up a system of communicating with
current customers
Increase the value of each purchase
30. Capture customer information
Set up a system of communicating with past
customers
Conduct mailings
Test your market
Data Basing: Reactivation/Recall
31. Optimizing Customer Base
“Customer Relationship Marketing”
Past
A. Re-capture
Present
A. Retain
B. Work the back-end
Set-up a system for capturing and segmenting the different
types of clients
Prospective
A. Follow-up
B. Educate
C. Close again
32. Information Management and
Relationship Selling
– One-to-One Marketing
• Instead of trying to increase market share by selling
more goods to more customers, one-to-one marketing
concentrates on selling more goods, more profitably to
fewer selected customers
– One-to-One Relationship Builders
• Building trust and long-term relationships with
customers will determine the success of one-to-one
marketing strategies, especially in business-to-business
markets
33. Information Management and
Relationship Selling
•Information management and relationship
selling go hand-in-hand as part of the
evolutionary development of a marketing
strategy called one-to-one marketing to build
relationships…
35. Personal Selling in the 21st Century
Using Technology
Portable computers
Electronic Data Interchange
Sales Force Automation
Videoconferencing
Portable phones and Satellite Pagers
Voice mail
Facsimile machines
Electronic mail
Electronic commerce
Virtual Sales Office
Smart phones
Texting
36. Personal Selling in the 21st Century
• Sales/Marketing
• Selling Cost Reduction Efforts
• Shift to Direct Marketing Alternatives
• Certification of Salespeople
37. Implementation Checklist
Identify all areas of sales in your business
(phone, Internet, direct mail, ads,
flyers, etc.)
Be certain CUPS has been integrated into:
Website, social media, ads, signature file,
phone scripts, mailings, business cards, etc.
Track and record closing rates
Implement follow up systems
Evaluate changes in response from prospects
(increase, decrease)
38. Performance Success Stories
• Retail Store
$2,000 investment
$250,000 sales increase in 1st year
Annual ROI – 5,000%
• Professional
$3000 investment
$62,500 sales increase in 90 days
Annual ROI – 3,333%
• Service Company
$48,000 investment
$30,000,000 sales increase over 2 years
Annual ROI – 12,500%
• Manufacturing Company
$12,000 investment
$550,000 sales increase in 1st year
Annual ROI – 1,833%
The Proof:
39.
40. “No One Has Ever Achieved Peak
Performance Without A Mentor”
41. Most Businesses Are Sitting On
$10,000 to $1,000,000 In
Increased Profits a Day But Will
Never Discover Them
Most businesses have hidden marketing assets
We uncover those assets and find immediate cash
flow and steady income
42. Uncover marketing assets that are already sitting
within your business
Increase your revenue
Compete better in your industry
Increase Your Profits Without
Spending Money
43. Grow Your Business 25% - 100% or
MORE
More Cash. More Customers. More
Free Time.
44.
45. Zero Cost Consulting
We are the ONLY business consulting
company that does 90% of the work
for you allowing you, the
overwhelmed business owner, to
quickly increase revenues, eliminate
wasted expenses and put more of
your business on autopilot.
46. Zero Cost Consulting
Unlike most other marketing consultants, we guarantee 25% -
100% or more in additional revenues in as little as 3-6
months.
With Terri Levine's Business Growth System there is always
an ROI!
47. "Our business was suffering. I was about to file bankruptcy.
Through reactivating my past customers, I was able to
create $10,000 in orders in one week and consistently $1,000
a day without any expenses whatsoever. Thank God!"
J.D. Seardall
48. "It's this simple...before enrolling in this program, $1,000 a
week in new computer sales. After $8,000 a week in new
sales.”
Molineux Computers
49. "We started just as an afterthought. Now through effective
emails and direct mailings and learning how to write an
effective sales letter, we'll grow past $2 million in less than 2
years. We have learned how to grow a multi-million dollar
business literally from less than $100."
Rich Harshaw BTI
50. "In one fell swoop, I was able to
almost eliminate Domino's
and Pizza Hut as my competition.
It was ruthless, but it was them
or me. These concepts have
helped me expand my business
to over 7 delivery areas without
any more building space. My
sales are up."
Jim Casey
Jeno's Pizza
51. $1 million the first year...$3.7
million the second...
and over $5 million the third!
“This system has been responsible for helping us understand
our unique position in the market place. The systems
expertise all played key roles in our company's fast growth. "
Jeff Savage
Auto Financial Services
52. New Product Line To Over $1 Million In Sales In 4 Months!
“In just 4 months, through the marketing expertise of The
Business Growth Systems, we were able to make over $1.2
Million in sales in Texas. They motivated and taught our
salespeople the marketing skills they needed.
They tested new marketing approaches that our firm never used
before. They are creative and exciting to work with.”
Mark Davis
General Education Division
53. "Our average sales day this time of year is about $1,200. By
implementing just one idea from the Business Growth
System my average day jumped immediately $2,800.
Plus, our closing ratio jumped from 40% to 50% literally
overnight."
Owner National Shoe
54. 100% Increase In Business From
Just ONE Idea!
“These concepts and techniques are
so unique and simple that you’ll be
amazed at how easy they are to
grasp.”
John Mallet
Citibank
55. "We have been consulting for many years now and
since we've implemented these marketing strategies
within our consulting, we have been able to grow by
leaps and bounds. The marketing has never been
simpler and more systematic. We increased our personal
incomes by over $200,000 in one year."
Cammeron Marketing