consumer buying behavior

2. CONSUMER BUYING BEHAVIOR
•
•
•
•
•
•
•
Abdul Rehman
Tauseef Khan
Shah Ishtiyaque
Zaid Shaikh
Salman Siddique
Adil Siddiki
Tarique
30
53
73
88
93
94
96

3. Gold Flake
• Product Of ITC Company
• ITC Has An Brands Of Cigarettes Namely
 India Kings
 Classic
 Gold Flake
 Bristol
 Navy Cut

4. Available In (Cost Per Pack)
Gold Flake Premium FT Rs.58
Gold Flake Kings
Rs.80
Gold Flake Kings Lights Rs.80

5. Cigarettes
Buying Behavior
Of Consumers

6. Behavior Model Of Consumer

7. Buying Decision Process Of Gold Flake

8. Need Recognition
For Stress Out
Break Time
Mental Satisfaction
After A Food

9. Information Search
• Friends And Colleges
• Commercial
• Attributes Of The Gold Flake

10. Evaluation Of Alternative
• Other Brands Which Are Available
DOMESTIC
INTERNATIONAL
Four Square
Benson & Hedges
Duke
Black Devil
Classic
Camel
Wills
Dunhill
Navy Cut
Marlboro

11. Purchase Decision Of Gold Flake
• Masculine Brand Image Among Smokers
• Available In Reasonable Prices
• Good Flavors

12. Cognitive Dissonance
• Post-purchase Evaluation Is Very Significant
For First-time Users.
• Satisfactory
• Negative Words Of Mouth

13. Factors Influencing purchasing of gold
flake
• Group Circle
• Pricing Factor
• Psychological Factor
• Promotional Strategy

14. Research Profile
We have conducted a random
sampling research
We have taken a 30 respondents.
Research Ares was Mumbai and thane.
We have asked 10 question to each
and every one.

15. Which brand’s of cigarettes do you
purchase ?
10
9
8
7
6
WILLS
5
GOLDFLAKE
4
FOUR SQUARE
3
NAVY CUT
2
1
0

16. Why Do You Purchase Gold Flake?
5%
90%
5%
MASCULINE IMAGE
COST
ATTRIBUTES

17. When Do You Smoke?
16
14
12
10
STRESS OUT
8
BREAK TIME
6
4
2
0
MENTAL SATISFACTION
AFTER FOOD

18. Since how long have been smoking
Gold Flake brand?
20
18
16
14
12
10
8
6
4
2
0
>6 MONTHS
>1 YEAR
>3YEAR

19. How Often Do You Purchase Gold
Flake Brand?
16
14
12
10
8
6
4
2
0
ONCE IN A DAY
MORE THAN ONCE IN A
DAY
ONCE IN A WEEK

20. Which Are The Factors That Force
You To Purchase Gold Flake Brand
Most?
2%
45%
GROUP CIRCLE
PRICING FACTOR
45%
PSYCHOLOGICAL FACTOR
COMMERCIAL
8%

21. Conclusion
• Brand Loyalty Is More As Compare To Other Consumer .
• More Frequent Buyers
• Groups, peers, Circle Are Those Factor Which Influence
Buying Behavior