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[Critica] Apple's Weakness
- 1. Apple’s Weakness Produced by Wormy German Alexander Hwaseob Lee Information Society and New Media
- 2. Structure Apple’s Weakness • Apple’s current information • Green Apple • Steve Jobs • iPod Hacking • Conclusions This research is also supported by surveys and interviews
- 4. Apple Inc. Apple’s Current Information • Founded in California, United States (April 1, 1976 ) • American multinational corporation which designs and manufactures consumer electronics and software products. • Steven Paul Jobs (born February 24, 1955) is the co-founder, and CEO of Apple Inc.
- 5. Apple on Forbes’s Rank 2008 Apple’s Current Information Microsoft appears on the ranking in the 49th position
- 6. Apple Inc.’s Shares Apple’s Current Information October 26, 2004— Apple® today introduced iPod® Photo iPod Photo 4G
- 7. Apple’s products Apple’s Current Information iPhone iPod iMac
- 8. Favourite Products - International Apple’s Current Information 29% iPod 19% iPhone 52% iMac Survey: 30 students between 19-25 years old.
- 9. Favourite Products - Korea Apple’s Current Information 23% 8% iPod iPhone 69% iMac Survey: 20 students between 21-29 years old.
- 10. Why do I Like Apple? Apple’s Current Information touch to select songs good appearance Stylish user friendly Trendy I Don’t need to buy batteries ki nda cool ! Interview: 5 students between 21-24 years old.
- 11. What do I don’t like about Apple? Apple’s Current Information 5% 2% Harmful materials 31% Price 52% Connectivity to internet Compatibility Safety problems 10% Survey: 50 students.
- 12. Green Apple
- 13. MacWorld Conference 2007 Green Apple “Get out of the computer business [and] go save some whales."
- 14. A Greener Apple Green Apple •Apple fans need to demand a new, cool product: a greener Apple. •After nine months, Steve Jobs posted the new Green Apple’s policies.
- 15. Green Apple policy Green Apple Weight Recycled as % of Past Sales •Remove toxic chemical (Polyvinyl chloride, Brominated flame retardant) •Recycling products (E-waste) •Plans said Apple will completely eliminate PVC and BFRs by the end of 2008
- 16. How Companies line up? Green Apple By March, 2009, Apple is below the 5 points. http://www.greenpeace.org/international/campaigns/toxics/electronics
- 17. Steve Jobs
- 18. 1955 : Born (San Francisco) 1976 : Established Apple 1985 : Kicked Out from Apple Found NEXT, Inc 1986 : Bought PIXAR 1995 : Success of “Toy Story” 1997 : Back to the Apple 1998 : iMac 2001 : iPod 2004 : Recovered from Cancer 2007 : iPhone
- 19. Steve’s Letter Steve Jobs Losing weight throughout 2008 It will take me until late this Spring to regain it.
- 20. Influence in the market Steve Jobs
- 21. Do you know who is Steve Jobs? Steve Jobs 34% Yes 66% No Survey: 50 students.
- 22. Do you think that Apple can survive without Steve Jobs? Steve Jobs 33% 39% Yes No 28% No idea
- 23. iPod Hacking
- 24. Quick Freedom iPod Hacking Jailbreak your firmware iPod Always 100% FREE!
- 26. Compatibility on Apple iPod Hacking • Reason of Apple’s first fall • There were so little software for Apple’s Macintosh. It’s one of the reason of Apple’s fall in the 1980s. • After Steve Jobs’ return, he adopted Microsoft Internet Explorer to Mac. And it helped Apple to rebirth. • Compatibility on Apple • From our survey, many people think that lack of compatibility is one of big problem of Apple’s products.
- 27. Conclusions • Apple’s Green Policy is not working as it should be and users will continue asking for new products without toxic chemicals. • Apple and Steve Jobs sometimes become one, but there’s no clear guess about Apple’s future without Jobs. • Compatibility problem produces ilegal market created by users and that can create damage to the business in the future.
- 28. Thanks