1. method one: target market
by tessa jonson
trendy trixie
• 13-16 year old American female with an upper class upbringing
• lives with both parents
• attends local high school and has large group of friends
• works during school holidays just to keep busy
• parents pay for most things
trixie likes:
• shopping with friends and slurping smoothies
• going to the cinema
• beach vacations (so relaxing)
• going to high school sporting events (necessary)
• reading magazines like ElleGirl, Cosmo, Teen Vogue
• America’s Next Top Model and The Hills marathons
trixie dislikes:
• steak and most red meats (red=blood=gross)
• doing homework and studying
• smelly and/or dirty things like animals and farms
• going anywhere with her parents (so embarrassing)
• documentaries (boring!)
• dancing in public
trixie: items in her life
• up to date electronics
• shopping bags and mall snacks
• cosmetic supplies (can never have enough!)
• favorite magazine and show
• fashionable shoes and clothes
trixie: a day in the life
• wakes up at 7:00 am
• takes an hour to get ready
• grabs a light breakfast and is out the door
• arrives at school early to meet up with friends
• goes to morning classes
• walks to sandwich shop with friends for lunch
• finishes afternoon classes
• walks home with a friend and relaxes at her house until picked up
by mom and taken home
• eats dinner at home with family
• does minimal homework possible
• races out the door and heads to the big football game where she
semi-watches, but mostly socializes in the stands
• heads home and goes to bed at 11:00 pm
trixie: in four words
• trendy: fashionable or up to date in style or influence
• naïve: (of a person) showing a lack of experience or judgment
• timidly sociable: friendly, yet shows a lack of courage or confidence

2. eccentric ella
• 14-17 year old American female with a middle to upper-middle
class upbringing and lives with mom and younger brother
• has a few close friends and attends local high school
• works regularly at local coffee house to earn spending money as
she pays for most of her own things
ella likes:
• playing guitar and going to concerts
• eating sweets
• her iPod and listening to music (The Beatles are the best)
• working at the coffee house (it’s fun!)
• playing Wii and especially Mario Kart
• relaxing with her mom and brother or hanging out with friends
ella dislikes:
• going to school (waste of time)
• watching any kind of sports (pointless)
• sell-outs (what person sells their souls for money?!)
• waking up early
• big shopping malls (lame conformists)
• rarely seeing her dad
• tomatoes
ella: items in her life
• funky shoes and accessories
• guitar (her prized possession)
• coffee and candy bars (yum!)
• vinyl records and iPod (loves music)
• Wii and magazines just for fun
ella: a day in the life
• rolls out of bed around 7:50 am after hitting snooze three times
• arrives late for homeroom
• spends another miserable day at school, the only highlight being
lunch with her two best friends at the best burrito place
• heads straight to work at the coffee shop after school, which is
mostly fun
• works until picked up at 7:30 pm by mom
• has take out for dinner at home with mom and brother
• challenges brother to a cut-throat game of Wii Bowling
• practices playing guitar along with The Beatles in her room
• goes to bed around midnight
ella: in three words
• eccentric: a person of unconventional and slightly strange views
or behavior
• independent: capable of thinking and acting for oneself
• temperamental: (of a person) being liable to unreasonable
changes of mood