1. C-SPAN Strategic Overview
& FY 2011 Goals
July 20, 2010
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2. Today’s Agenda
 Review Strategic Plan and Initiatives
– Updated for BOD meeting June 2010
 Themes for FY 2011
 FY 2011 Departmental Goals
– Format
– Timetable
 Personal Goals
– Lessons learned from FY 2010
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3. Strategic Overview: A Multiplatform C-SPAN
In the face of the changes sweeping the media industry, C-SPAN is at a crossroads if it is to remain a
viable and competitive service for our affiliates and the general public. While maintaining our roots as
a service founded and supported by the cable industry, we envision a multiplatform C-SPAN that
builds upon our success in linear television.
-- from the C-SPAN Strategic Overview approved by the Board of Directors, September 2008
 Three robust linear television channels (SD & HD)
Today Future
C-SPAN “C-SPAN Prime”
C-SPAN2 House and History
C-SPAN3 Senate and Books
 Expand mission to other platforms
– VOD
– Web (including Video Library and govt.-produced video)
– Radio / audio
 Continue to invest in marketing and the “Cable Message”
 Plan for management transition
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4. Strategic Initiatives
In connection with the Strategic Overview, in September 2008 the
Board approved the following initiatives including incremental
costs above “baseline” assumptions:
1. Launch HD feeds of the C-SPAN Networks
2. Editorial enhancement: C-SPAN3 and History
3. Website development
4. Re-evaluate marketing programs
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5. 2011 Themes
Foundations of C-SPAN’s Success
 Quality product
 Innovation
 Clear mission
 Good value for cable industry
 Dedicated staff
 Responsible use of resources
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6. 2011 Themes
Do What Matters for a more competitive C-SPAN
Departmental, unit and personal goals should significantly, measurably
contribute to one or more of the following objectives:
 Produce strong editorial / technical products that support our mission
 Ensure that our products are ubiquitously delivered to platforms that
matter:
• Cable / Satellite / Telco / Hotel / Radio / Audio / Web
 Effectively connect with our key markets on an ongoing basis:
• Viewers / the politically active / Cap Hill & DC / social studies teachers /
affiliates & board / targeted media / C-SPAN staff
 Support these efforts with a top notch infrastructure
• HR / Finance / Administration/ Technology
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7. Departmental Goals
 Use FY 2010 Format: ONE page
– Foundations for departmental success
– Initiatives for FY 2011
 First Draft:
– Consult Rob / Susan as needed.
– Complete by Friday, July 30.
 Review first draft with Rob and Susan
 Revise as needed
 DH Meeting to present and discuss draft goals (late August)
 Revise as needed and finalize.
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8. Personal Goals
 Emphasis on measurable
 Appropriate goals can be
1. Delivering on the basics in measurable ways
2. Initiative based goals
 Recommended number of goals: 4-6.
 Work on personal goals can begin immediately.
Discussion
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