How to make money with WP

1. + = +
Wordcamp Bucharest – June 2012

2. Who’s this guy?
Tudor Sandu
Solutions Architect @ 2Parale
(former all-around tech guy)

3. Topic points
• A bit about WordPress
• Affiliate Marketing
• Promotional tools used in Affiliate Marketing
• Plugins & Apps

4. WordPress
CMS AND THEN SOME!

5. A bit of WP history
• In the beginning, a (fork of a) blogging
platform
• Next, a CMS
• Nowadays… THE CMS

6. WP Entities
(Custom) posts (Custom) taxonomies
Custom fields Metadata for everything
If not, surely there’s one of scribu’s plugins for that

7. Back to
AFFILIATE MARKETING

8. Affiliate marketing
Affiliate marketing is a type of performance-
based marketing in which a business rewards
one or more affiliates for each visitor or
customer brought about by the affiliate's own
marketing efforts. (Wikipedia)

9. How it works?
onlineshop.com
$ Commission
Affiliate

10. Buying process steps
Need recognition &
problem awareness
Advertising & PR
Information search
Evaluation of alternatives Affiliate marketing
Purchase

11. Affiliate Marketing
PROMOTIONAL TOOLS

12. Content is king!
Reviews Recommendations

13. Forget about banners

14. Conversion rate comparison

15. Products kick the king’s ass ;)
Shop server Affiliates
API
Affiliate website
Feed ~= price offer
2Parale

16. Product mappings
Product feeds WordPress entities
Products (Custom) posts
Product categories Post categories
Product characteristics Post taxonomies or meta
Product description Post content
Product picture(s) Post thumbnail + gallery
Other product info Custom fields
Other stuff
Seems like they were made for each other 

17. 2Performant Product Importer
…OR 2PPI, FOR SHORT

18. It bridges WP & 2Parale

19. Works in 2 ways
Add from feed Insert into post
• Creates a post for each • Inserts cusomizable
product shortcode into post
• Imports and stores product • Perfect for reviews or
data product comparison articles
• Requires theme • Does not provide local
modification storage

20. Rich admin interface

21. Easy product selection

22. Types of product-related projects
• Price comparison tools
• Product finders (aggregators on steroids)
• UGC (reviews, mix&match etc.)

23. Try it! It’s free!
2ppi.2parale.ro
Tutorials on
siteafiliere.com (ro)

24. API

25. For developers
3RD PARTY APPLICATIONS

26. 3rd party apps
apps.2performant.com

27. Opportunities for developers
• Premium plugins (which do cool stuff)
• Premium themes for 2PPI
• Shared revenue apps
• Affiliation :)

28. Recap
• Products rule, banners drool!
• WordPress – good for storing products
• 2PPI bridges the gap
• As a developer you can make money
– Shared revenue apps (soon)
– Premium plugins/themes

29. 2Parale – a bunch of figures
• 130+ campaigns from 28 categories to choose from
• 405k RON affiliate commissions in Q1 2012
• Biggest commission ever: ~1100 RON
• We double huge commissions (e.g. 892 RON, 578
RON)
• Fashion Affiliate Challenge – 7250+ EUR in prizes
• Other challenges to come soon
…and counting live on www.2parale.ro

30. You have a head start, being smart and knowing WordPress
GIVE YOURSELF THE CHANCE TO
MAKE MONEY

31. Tudor Sandu
gmail@tudorsandu.ro
twitter.com/tetele