To date I've struggled with finding a packaged marketing solution that offered the type of reporting I want to manage my marketing investments. So... I went ahead and put my own together. This doesn't cover ROI reporting (which is a bit of a goose chase anyways), but does focus on what is working on a Lead, Buzz, Inbound, and Revenue basis. Anyone have something else they recommend?

1. REVENUE September, 2010
OFFERING New Run YTD FY
Social Media $ - $ - $ 350 350
Email $ - $ - $ 270,000 119,000
Database $ - $ - $ - -
WCM $ - $ - $ - 650
TOTAL $ - $ - $ 270,350 $ 120,000
FUNNEL
Tracking of unique individuals
MTD MTD-1 ∆ YTD
Suspects 7,485 - 7,485 7,485 Anonymous visitors (Web Activity)
Prospects 110 - 110 110 Form completers (Lead Capture)
Registrants 87 - 87 87 FreeView sign-ups (Lead Capture)
Users 18 - 18 18 Demonstrated FreeView usage (done by hand - review the usage report)
Customers 1 - 1 1 Paying Customers (done by hand - check email)
FORECAST
Weighting of funnel
MTD MTD-1 ∆ FY
Suspects $ - $ - $ - $ 250
Prospects $ - $ - $ - $ 750
Registrants $ 350 $ - $ 350 $ 1,850
Users $ 650 $ - $ 650 $ 2,900
Customers $ 29,000 $ - $ 29,000 $ 122,750
TOTAL $ 30,000 $ - $ 30,000 $ 127,500

2. BUZZ ACTIVITY September, 2010
Total of impressions - page views + social views + mentions + clicks + sends
BRAND TOTAL MTD MTD-1 ∆ YTD
Views 0 (Website Activity) + (Social Network Views)
Clicks 0 (Internet Campaigns or Bit.ly)
Emails 0 (Sends)
Mentions 0 (SMM)
Total 0 0 0 0
CHANNEL MTD MTD-1 ∆ YTD
Alterian.com 0 (Web Activity)
EngagingTimes.com
Slideshare 0 (Views + IC)
LinkedIn 0 (Views? + IC)
Twitter 0 (Re-tweets? + IC)
YouTube 0 (Views + IC)
CAMPAIGN MTD MTD-1 ∆ YTD
LittleBooks 0 (IC + LP)
ROI Series 0 (IC + LP)

3. INBOUND September, 2010
LINKS MTD MTD-1 ∆ YTD (top 10 MTD)
Tracks the static links, grouped by domain, of inbound UGC
TheMarketingMojo.com 3 5 -2 8 (reporting > web analytics)
TOTAL 3 8
REFERRERS MTD MTD-1 ∆ YTD (top 10 MTD)
Referrers tracks organic traffic from inbound UGC grouped by domain (how many times links were clicked)
TheMarketingMojo.com 17 25 -8 42 (CAN WE GET THIS?)
TOTAL 17 42
KEYWORDS MTD MTD-1 ∆ YTD (top 10 MTD)
alterian 188
alterian sm2 43
sm2 34
astrazeneca 11
techrigy 10
alterian roi series 8
astrazeneca logo 8
alterian plc 8
content management system 7
alterian partners support development agency 6
content management system software 6
techrigy sm2 6
social media marketing 6
aztraceneca 5
alterian cms 5 5 0 (reporting > web analytics)
alterian free download 5 5 0 (reporting > web analytics)
.net cms 5 5 0 (reporting > web analytics)
site:www.alterian.com annual report 4 4 0 (could we fold #hashtags into this?)
alteriam social media webinars 4 4 0
TOTAL 369 0
MENTIONS
twitter 78 78 78 (ice rocket, social mention, SM2) (grouped by domain)
youtube 50 50 50
google_blog 50 50 50
identica 41 41 41
plurk 30 30 30
flickr 20 20 20
wikio 20 20 20
boardreader 20 20 20
facebook 18 18 18
google_video 10 10 10
ask 10 10 10
photobucket 10 10 10
wordpress 10 10 10
Yahoo News 10 10 10
pixsy 10 10 10
truveo 10 10 10
youare 9 9 9
bing 8 8 8
google_news 8
picasaweb 6
myspace 6
prweb 4
blip 3
yahoo 2
clipmarks 1
netvibes 1
TOTAL 414 414

4. LEADS September, 2010
Raw count of new leads by life stage, and a breakdown of all impressinos in those groups by channel and campaign
LEADS MTD MTD-1 ∆ YTD
Registered 111 - 111 111
Qualified 18 - 18 18
Closed 1 - 1 1
CLOSED
CHANNEL MTD MTD-1 ∆ YTD
Alterian.com 15 - 15 -
EngagingTimes.com 3 - 3 -
LinkedIn - - - -
Twitter 2 - 2 -
YouTube - - - -
CAMPAIGN
LittleBooks 1 - 1 -
ROI Series - - - -
QUALIFIED
CHANNEL MTD MTD-1 ∆ YTD
Alterian.com 25 - 25 -
EngagingTimes.com 10 - 10 -
LinkedIn 1 - 1 -
Twitter 5 - 5 -
YouTube 1 - 1 -
CAMPAIGN
LittleBooks 6 - 6 -
ROI Series - - - -
REGISTERED
CHANNEL MTD MTD-1 ∆ YTD
Alterian.com 20 - 20 -
EngagingTimes.com 25 - 25 -
LinkedIn 5 - 5 -
Twitter 5 - 5 -
YouTube 2 - 2 -
CAMPAIGN
LittleBooks 7 - 7 -
ROI Series 3 - 3 -

5. Anonymous visitors (Web Activity)
Form completers (Lead Capture)
FreeView sign-ups (Lead Capture)
Demonstrated FreeView usage (done by hand - review the usage report)
Paying Customers (done by hand - check email)
FreeView sign-ups (Lead Capture)
Demonstrated FreeView usage (done by hand - review the usage report)
Anonymous visitors (Web Activity)
Form completers (Lead Capture)
FreeView sign-ups (Lead Capture)
Demonstrated FreeView usage (done by hand - review the usage report)
Paying Customers (done by hand - check email)
FreeView sign-ups (Lead Capture)
Demonstrated FreeView usage (done by hand - review the usage report)
Anonymous visitors (Web Activity)
Form completers (Lead Capture)
FreeView sign-ups (Lead Capture)
Demonstrated FreeView usage (done by hand - review the usage report)
Paying Customers (done by hand - check email)
FreeView sign-ups (Lead Capture)
Demonstrated FreeView usage (done by hand - review the usage report)