This document summarizes a presentation about social media and digital predictions for 2012. It discusses how the "Net Generation" uses social media to share information, build credibility and influence through their connections. It predicts that in 2012 social media will grow up, social customer relationship management will rise, social practices will be fully integrated into businesses, executives will focus more on their expertise than their title, big data analytics will become more common, bolt-on social media programs will be less common than full integration, social media will be more mobile-centric, influencers will be an important currency, companies will use more social channels for communication, and public relations will continue to evolve with new technologies and practices.
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Jeremy Woolf - Meet the net generation
1. Presentation for Lenovo
Meet the Net Generation
2012 Social Media and Digital
Predictions
Wednesday 22 February, 2012
Photo Credit: Stuck in Customs
2. Jeremy Woolf
publicrelationships.blogspot.com
linkedin.com/in/jeremywoolf
twitter.com/jeremywoolf
www.socialmedia-mba.com
Photo Credit: Stuck in Customs
5. Sharing
Tribal Credibility
Influence
Community
Connect
Converse
Source: Nielsen
Ndebele Tribe in South Africa, United Nations Photo, http://www.flickr.com/photos/un_photo/3311562829/
7. Mobilize Sharing
Mobile Approval Credibility
‘We’ not Influence
‘Me’ Belonging
Connect
Converse
Real time
Share and
Source: Nielsen protect
gr3m, http://www.flickr.com/photos/gr3m/2330317681/
8. Mobilize Sharing
On Approval Credibility
‘We’ not Influence
‘Me’ Belonging
13 hours Connect
Livestream- Converse
ing Real time
Share and
Source: Nielsen protect
On/Off, Ollie Jay, http://www.flickr.com/photos/alienspacer/1968359743/
9. Mobilize Sharing
Creates Approval Credibility
‘We’ not Influence
‘Me’ Belonging
13 hours Connect
Livestream- Converse
ing Real time
Collaborate Share and
Source: Nielsen Play protect
10. Mobilize Sharing
Evolves Approval Credibility
Changing ‘We’ not Influence
Multiple ‘Me’ Belonging
tribes 13 hours Connect
Explore Livestream- Converse
ing Real time
Collaborate Share and
Source: Nielsen Play protect
Chameleon, The Compiler, http://www.flickr.com/photos/the-compiler/5255834230/
11. The Net Generation and Social Media
Source: IBM
Sharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
12. The Net Generation and Social Networks
Source: AdAge
Sharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
13. The Net Generation Doesn’t Buy Like This…
Source: AdAge
Sharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
14. They Buy Like This…
Source: theonlinesage.com
Sharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
15. Reaching the Net Generation
1. Be relevant, useful and entertaining
2. Enhance their social status
3. Cause a reaction and have fun
4. Connect them with each other
5. Enable and encourage participation
6. Help create and grow communities
Photo Credit: Stuck in Customs
16. Engaging the Net
Generation:
2012 Social Media and Digital
Predictions
Thursday 16 February, 2012
Photo Credit: Stuck in Customs
17. 1. The Year Social Grows Up
Photo Credit: Texas 713 Source: IBM
18. IBM Social Engagement Strategy
1. Deepen relationships with our
constituents by designing
intentional experiences
2. Position IBM as the agenda setter
by extending our participation in
conversations
3. Deliver IBMers and their expertise
– and the depth and breadth of
IBM’s global workforce
4. Gain insight to inform offerings
and improve constituent
relationships
19.
20. 2. Enter the Age of Social CRM
Photo Credit: Mrlerone