Presentation by Kyle Rudy at Columbus Web Analytics Wednesday on 10/1/2014. The format of the event was that participants presented a blog post or article that they found particularly interesting. Kyle presented on Kevin Hillstrom's blog and Twitter feed and, in particular, on one of his attribution management posts: http://blog.minethatdata.com/2013/12/attribution-interaction-matrix.html

1. My Favorite Blog
Kyle Rudy (@rudykyle)
Resource/Ammirati

2. Kevin Hillstrom
@MineThatData
Minethatdata.com

3. (One of) My favorite posts:
Attribution: The Interaction
Matrix
http://bit.ly/minethatdata_attr!

4. What’s it
about?

5. Attribution.
Duh.

6. Why?

7. Omni-channel is
becoming more important.

8. Understanding how
channels work together is
even more so.

9. Also.

10. Also.
Attribution is hard.

11. Also.
Attribution is hard.
I mean really, really hard.

12. Now What?

13. Follow Kevin on Twitter
@MineThatData

14. Follow Kevin on Twitter
@MineThatData
Read all of the blogs.

15. Follow Kevin on Twitter
@MineThatData
Read all of the blogs.
Soak up his knowledge/experience