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REND
               01 :   DEMOGRAPHIC CHAN GE

               02:    INDIVIDUALISATION REACHE S A NEW S TA G E




           EG
               03 :   SOCIAL AND CU LT UR AL DISPARITI ES

               04:    REORGANISATION OF HEA LTHCAR E SYS T E MS

               05 :   CHANGES TO GENDE R RO LE S

               06:    NEW PATTE RN S OF MOBILITY

               07:    DIGITAL CU LTURE

               0 8:   LE ARNING FROM N ATURE

               09:    UBIQUITOUS INTELL IGENCE

               10 :   TE CHNOLO GY CONVERGENCE

               1 1 : GLOBALISATION 2.0

               12 :   KNOW LEDGE-BASE D ECONOM Y

               1 3 : BUSINES S ECOSYSTEM S

               14 :   CHANGE S IN THE WORK WORL D

               15 : NEW CONSUMPTION PATT ERN S

               16 :   UPHEAVALS IN ENE RGY AND RESOURCES

               17 : CL IMATE CHANGE AND ENVIRONM EN TAL I MPA C TS

               18 :   URBANI SATION

MEGATRENDS     19 :   NEW PO LITI CAL WO RLD ORD ER

      UPDATE   20:    GLOBAL RISK SOCIETY
megatrends
Megatrends are long-term processes of transformation with a                 corporate environment are documented with the help of scenarios.
broad scope and a dramatic impact. They are considered to be                Z_punkt offers a range of advice and a variety of workshops all sup-
powerful factors which shape future markets. There are three char-          ported by megatrends analysis that is tailored to each client’s needs:
acteristics in which megatrends differ from other trends:
                                                                            STRATEGIC CHALLENGES
TIME HORIZON                                                                Megatrends transform our environment. Therefore, we address the
Megatrends can be observed over decades. Quantitative, empirical-           key issue of what the future has in store for you. Is your company
ly unambiguous indicators are available for the present. They can be        really prepared for such change? And, what are the issues that need
projected – with high probabilities – at least 15 years into the future.    more careful consideration at board level?


REACH                                                                       OPPORTUNITIES FOR GROWTH AND INNOVATION POTENTIAL
Megatrends impact comprehensively on all regions and actors –               Megatrends drive markets of the future. As such, it is possible to
governments, individuals and their consumption patterns, but also           draw conclusions systematically about future areas of growth. Mega-
businesses and their strategies.                                            trends provide inspiration in the early stages of the innovation pro-
                                                                            cess. However, they also assist in steering the creative efforts of your
INTENSITY OF IMPACT                                                         team down the right track.
Megatrends cause fundamental, multidimensional transformations
of all societal subsystems, whether in politics, society, or economy.       PORTFOLIO DEVELOPMENT
Their precise features vary according to the region in question.            The interlinked effects of megatrends are often underestimated. The
                                                                            interplay between megatrends can often lead to rapid and disrup-
As stabile drivers of global change, megatrends are often used as a         tive changes in individual market sectors. You need to ask, therefore:
starting point for strategic foresight. Critical uncertainties within the   is your product portfolio prepared for the future in light of this fact?

                                                                                                                                  Z_punkt Megatrends
01 : 	DEMOGRAPHIC
	CHANGE




•	 Growing global population
•	 Ageing populations
•	 Declining populations in the West
•	 Increasing migration streams
•	 Demographic shifts

                                       Z_punkt Megatrends
02 : INDIVIDUALISATION
	REACHES A NEW STAGE




•	 Individualism, a global phenomenon
•	 Changing relationship patterns: Few strong, many
	 loose relationships
•	 Complex biographies and identities
•	 From mass markets to micro markets
•	 Self-sufficiency and DIY-economics

                                             Z_punkt Megatrends
03 : SOCIAL AND
	    CULTURAL DISPARITIES




•	 Growing polarisation of the rich and poor
•	 Precarious lifestyles becoming the norm
•	 Social fragmentation across different life situations
•	 Competing and merging value systems

                                                 Z_punkt Megatrends
04 : REORGANISATION OF
     HEALTHCARE SYSTEMS




•	 Increasing health awareness and higher
	 personal responsibility
•	 Changing disease patterns
•	 Sharp increase in health expenditure —
	 greater privatisation of costs
•	 Reorganisation of the healthcare sector
•	 New approaches to diagnosis and treatment
•	 New converging markets

                                               Z_punkt Megatrends
05 : CHANGES TO
	GENDER ROLES




•	 Breakdown of traditional gender roles
•	 Increasingly important role played by women
	 in the workplace
•	 Appreciation of social and communicative skills
•	 Growing importance of a healthy work-life balance
•	 New family structures and lifestyles

                                               Z_punkt Megatrends
06 : NEW PATTERNS
	    OF MOBILITY




•	 Mobility increases worldwide
•	 Barriers to mobility increase
•	 Intermodal mobility patterns
•	 Digital networking of traffic
•	 New vehicle concepts and drive technologies
•	 Intelligent logistics solutions

                                             Z_punkt Megatrends
07 : DIGITAL CULTURE




•	 Digital technologies pervading and connecting
	 all aspects of daily life
•	 Greater differentiation between digital lifestyles
•	 Digital natives: New forms of social communication,
	 participation and organisation
•	 Web 3.0 is on its way

                                                 Z_punkt Megatrends
08 : LEARNING
	    FROM NATURE




•	 Natural structures and processes becoming
	 a key characteristic of innovation
•	 Bionics incorporated into design and technology
•	 Swarm intelligence
•	 Influence of biology on production systems—
	 decentralisation and the closed-loop economy

                                               Z_punkt Megatrends
09 : UBIQUITOUS
	INTELLIGENCE




•	 Transition towards cloud-based IT
•	 New interfaces and intelligent environments
•	 Emergence of the Internet of Things
•	 Creation of intelligent infrastructures
•	 Breakthroughs in artificial intelligence and robotics

                                                 Z_punkt Megatrends
10 : TECHNOLOGY
	CONVERGENCE




•	 Miniaturisation and nanotechnology becoming
	 key drivers of technology convergence
•	 Dynamic innovation for new materials and
	 construction methods
•	 Expansion of biotechnology
•	 Greater NBIC-convergence to achieve the vision
	 of a »second nature«

                                              Z_punkt Megatrends
11 : GLOBALISATION 2.0




•	 Shift in the location of economic power centres
•	 Volatile economy
•	 Emergence of a global middle class
•	 Globally fragmented and distributed value chains
•	 Globalised flow of capital – Unrestrained financial sector

                                                Z_punkt Megatrends
12 : KNOWLEDGE-BASED
     ECONOMY




•	 Rising levels of education around the world
•	 Innovation as a key driver and competition factor
•	 Data and knowledge-based value creation
•	 New global knowledge elite—the creative class
•	 Lifelong learning

                                                 Z_punkt Megatrends
13 : BUSINESS
	ECOSYSTEMS




•	 New value-chain partnerships
•	 System innovations
•	 Business mash-ups—interfaces give rise to new markets
•	 Creation of the fourth sector
•	 Complexity management

                                            Z_punkt Megatrends
14 : CHANGES IN THE
     WORK WORLD




•	 Highly dynamic and flexible working practices
•	 New managerial and organisational patterns
•	 Collaborative methods of working
•	 Advances in automation

                                                Z_punkt Megatrends
15 : NEW CONSUMPTION
     PATTERNS




•	 Shifts in consumer spending and consumer preferences
•	 Third World enjoying greater prosperity
•	 Catch-up consumption in newly-industrialised countries
•	 Sustainable consumption in the West
•	 Change in buying habits —hybrid and virtual models
•	 Growing importance of collaborative consumption

                                              Z_punkt Megatrends
16 : ENERGY AND
	RESOURCE REVERSAL




•	 Growing energy and resource consumption
•	 Strategic resource scarcities
•	 Use of alternative sources of energy and
	 renewable resources
•	 Revolution in resource efficiency
•	 Decentralised infrastructures

                                              Z_punkt Megatrends
17 : CLIMATE CHANGE
	AND ENVIRONMENTAL
     IMPACTS




•	 Rising temperatures and CO2 emissions
•	 Growing risks posed by environmental problems in
	 newly-industrialised and developing countries
•	 Increased food shortages
•	 Stricter regulations
•	 Cleantech investments
•	 Strategies for mitigating and adapting to climate change

                                              Z_punkt Megatrends
18 : URBANISATION




• Strong growth of megacities and urban conglomerations
• Greater structural problems in rural areas
• Development of adapted infrastructure solutions
• Sustainable urban development
• New forms of residence, living and participation

                                               Z_punkt Megatrends
19 : NEW POLITICAL
	    WORLD ORDER




•	 China and India join the ranks of world powers
•	 Crisis of Western democracies
•	 New strategic alliances in a multipolar world
•	 Transformation of systems
•	 Africa awakes

                                                   Z_punkt Megatrends
20 : GLOBAL RISK SOCIETY




•	 Growing vulnerability of technical and social infrastructures
•	 Greater number of natural disasters
•	 Asymmetric conflicts
•	 Global organised crime and cybercrime
•	 Surveillance and monitoring in the transparent society

                                                Z_punkt Megatrends
We Futurize
your Business
                Z_punkt The Foresight Company is a leading
                strategy and foresight consultancy, operating inter-
                nationally and focussing on strategic future issues.
                We are experts in corporate foresight – the translation
                of findings derived from trend and futures research
                into prac tical advice to assist with strategic
                management. With value-orientated advice at the
                heart of all our activities, Z_punkt shapes strategic
                future dialogues and supports companies to make
                the most of sustainable future markets.
CONTACT



Z_punkt GmbH			
The Foresight Company
Anna-Schneider-Steig 2
50678 Cologne
Germany


fon +49.(0) 221.355 534.0
fax 	+49.(0) 221.355 534.22
www.z-punkt.de
info@z-punkt.de




© Z_punkt GmbH, The Foresight Company



Design: www.informationdesign.de
Photograph on p. 20: Jan Michels/idw

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Zpunkt megatrends update-en

  • 1. REND 01 : DEMOGRAPHIC CHAN GE 02: INDIVIDUALISATION REACHE S A NEW S TA G E EG 03 : SOCIAL AND CU LT UR AL DISPARITI ES 04: REORGANISATION OF HEA LTHCAR E SYS T E MS 05 : CHANGES TO GENDE R RO LE S 06: NEW PATTE RN S OF MOBILITY 07: DIGITAL CU LTURE 0 8: LE ARNING FROM N ATURE 09: UBIQUITOUS INTELL IGENCE 10 : TE CHNOLO GY CONVERGENCE 1 1 : GLOBALISATION 2.0 12 : KNOW LEDGE-BASE D ECONOM Y 1 3 : BUSINES S ECOSYSTEM S 14 : CHANGE S IN THE WORK WORL D 15 : NEW CONSUMPTION PATT ERN S 16 : UPHEAVALS IN ENE RGY AND RESOURCES 17 : CL IMATE CHANGE AND ENVIRONM EN TAL I MPA C TS 18 : URBANI SATION MEGATRENDS 19 : NEW PO LITI CAL WO RLD ORD ER UPDATE 20: GLOBAL RISK SOCIETY
  • 2. megatrends Megatrends are long-term processes of transformation with a corporate environment are documented with the help of scenarios. broad scope and a dramatic impact. They are considered to be Z_punkt offers a range of advice and a variety of workshops all sup- powerful factors which shape future markets. There are three char- ported by megatrends analysis that is tailored to each client’s needs: acteristics in which megatrends differ from other trends: STRATEGIC CHALLENGES TIME HORIZON Megatrends transform our environment. Therefore, we address the Megatrends can be observed over decades. Quantitative, empirical- key issue of what the future has in store for you. Is your company ly unambiguous indicators are available for the present. They can be really prepared for such change? And, what are the issues that need projected – with high probabilities – at least 15 years into the future. more careful consideration at board level? REACH OPPORTUNITIES FOR GROWTH AND INNOVATION POTENTIAL Megatrends impact comprehensively on all regions and actors – Megatrends drive markets of the future. As such, it is possible to governments, individuals and their consumption patterns, but also draw conclusions systematically about future areas of growth. Mega- businesses and their strategies. trends provide inspiration in the early stages of the innovation pro- cess. However, they also assist in steering the creative efforts of your INTENSITY OF IMPACT team down the right track. Megatrends cause fundamental, multidimensional transformations of all societal subsystems, whether in politics, society, or economy. PORTFOLIO DEVELOPMENT Their precise features vary according to the region in question. The interlinked effects of megatrends are often underestimated. The interplay between megatrends can often lead to rapid and disrup- As stabile drivers of global change, megatrends are often used as a tive changes in individual market sectors. You need to ask, therefore: starting point for strategic foresight. Critical uncertainties within the is your product portfolio prepared for the future in light of this fact? Z_punkt Megatrends
  • 3. 01 : DEMOGRAPHIC CHANGE • Growing global population • Ageing populations • Declining populations in the West • Increasing migration streams • Demographic shifts Z_punkt Megatrends
  • 4. 02 : INDIVIDUALISATION REACHES A NEW STAGE • Individualism, a global phenomenon • Changing relationship patterns: Few strong, many loose relationships • Complex biographies and identities • From mass markets to micro markets • Self-sufficiency and DIY-economics Z_punkt Megatrends
  • 5. 03 : SOCIAL AND CULTURAL DISPARITIES • Growing polarisation of the rich and poor • Precarious lifestyles becoming the norm • Social fragmentation across different life situations • Competing and merging value systems Z_punkt Megatrends
  • 6. 04 : REORGANISATION OF HEALTHCARE SYSTEMS • Increasing health awareness and higher personal responsibility • Changing disease patterns • Sharp increase in health expenditure — greater privatisation of costs • Reorganisation of the healthcare sector • New approaches to diagnosis and treatment • New converging markets Z_punkt Megatrends
  • 7. 05 : CHANGES TO GENDER ROLES • Breakdown of traditional gender roles • Increasingly important role played by women in the workplace • Appreciation of social and communicative skills • Growing importance of a healthy work-life balance • New family structures and lifestyles Z_punkt Megatrends
  • 8. 06 : NEW PATTERNS OF MOBILITY • Mobility increases worldwide • Barriers to mobility increase • Intermodal mobility patterns • Digital networking of traffic • New vehicle concepts and drive technologies • Intelligent logistics solutions Z_punkt Megatrends
  • 9. 07 : DIGITAL CULTURE • Digital technologies pervading and connecting all aspects of daily life • Greater differentiation between digital lifestyles • Digital natives: New forms of social communication, participation and organisation • Web 3.0 is on its way Z_punkt Megatrends
  • 10. 08 : LEARNING FROM NATURE • Natural structures and processes becoming a key characteristic of innovation • Bionics incorporated into design and technology • Swarm intelligence • Influence of biology on production systems— decentralisation and the closed-loop economy Z_punkt Megatrends
  • 11. 09 : UBIQUITOUS INTELLIGENCE • Transition towards cloud-based IT • New interfaces and intelligent environments • Emergence of the Internet of Things • Creation of intelligent infrastructures • Breakthroughs in artificial intelligence and robotics Z_punkt Megatrends
  • 12. 10 : TECHNOLOGY CONVERGENCE • Miniaturisation and nanotechnology becoming key drivers of technology convergence • Dynamic innovation for new materials and construction methods • Expansion of biotechnology • Greater NBIC-convergence to achieve the vision of a »second nature« Z_punkt Megatrends
  • 13. 11 : GLOBALISATION 2.0 • Shift in the location of economic power centres • Volatile economy • Emergence of a global middle class • Globally fragmented and distributed value chains • Globalised flow of capital – Unrestrained financial sector Z_punkt Megatrends
  • 14. 12 : KNOWLEDGE-BASED ECONOMY • Rising levels of education around the world • Innovation as a key driver and competition factor • Data and knowledge-based value creation • New global knowledge elite—the creative class • Lifelong learning Z_punkt Megatrends
  • 15. 13 : BUSINESS ECOSYSTEMS • New value-chain partnerships • System innovations • Business mash-ups—interfaces give rise to new markets • Creation of the fourth sector • Complexity management Z_punkt Megatrends
  • 16. 14 : CHANGES IN THE WORK WORLD • Highly dynamic and flexible working practices • New managerial and organisational patterns • Collaborative methods of working • Advances in automation Z_punkt Megatrends
  • 17. 15 : NEW CONSUMPTION PATTERNS • Shifts in consumer spending and consumer preferences • Third World enjoying greater prosperity • Catch-up consumption in newly-industrialised countries • Sustainable consumption in the West • Change in buying habits —hybrid and virtual models • Growing importance of collaborative consumption Z_punkt Megatrends
  • 18. 16 : ENERGY AND RESOURCE REVERSAL • Growing energy and resource consumption • Strategic resource scarcities • Use of alternative sources of energy and renewable resources • Revolution in resource efficiency • Decentralised infrastructures Z_punkt Megatrends
  • 19. 17 : CLIMATE CHANGE AND ENVIRONMENTAL IMPACTS • Rising temperatures and CO2 emissions • Growing risks posed by environmental problems in newly-industrialised and developing countries • Increased food shortages • Stricter regulations • Cleantech investments • Strategies for mitigating and adapting to climate change Z_punkt Megatrends
  • 20. 18 : URBANISATION • Strong growth of megacities and urban conglomerations • Greater structural problems in rural areas • Development of adapted infrastructure solutions • Sustainable urban development • New forms of residence, living and participation Z_punkt Megatrends
  • 21. 19 : NEW POLITICAL WORLD ORDER • China and India join the ranks of world powers • Crisis of Western democracies • New strategic alliances in a multipolar world • Transformation of systems • Africa awakes Z_punkt Megatrends
  • 22. 20 : GLOBAL RISK SOCIETY • Growing vulnerability of technical and social infrastructures • Greater number of natural disasters • Asymmetric conflicts • Global organised crime and cybercrime • Surveillance and monitoring in the transparent society Z_punkt Megatrends
  • 23. We Futurize your Business Z_punkt The Foresight Company is a leading strategy and foresight consultancy, operating inter- nationally and focussing on strategic future issues. We are experts in corporate foresight – the translation of findings derived from trend and futures research into prac tical advice to assist with strategic management. With value-orientated advice at the heart of all our activities, Z_punkt shapes strategic future dialogues and supports companies to make the most of sustainable future markets.
  • 24. CONTACT Z_punkt GmbH The Foresight Company Anna-Schneider-Steig 2 50678 Cologne Germany fon +49.(0) 221.355 534.0 fax +49.(0) 221.355 534.22 www.z-punkt.de info@z-punkt.de © Z_punkt GmbH, The Foresight Company Design: www.informationdesign.de Photograph on p. 20: Jan Michels/idw