The document discusses how the digital revolution will profoundly transform media and the economy in ways similar to the industrial revolution. It notes that audiences now demand content on their own terms regarding how, where and when they consume it. TV must adapt to this or will not survive. The digital revolution provides opportunities to create new profiles for Canadian ideas if a strong national digital strategy is developed to build infrastructure and skills. Harnessing creativity and talent will be important to prospering in this new environment.

1. What’s Next? Content

3. What’s Next - View From Here Canadians still spend 97 per cent of their TV-viewing time watching the old-fashioned way Screen time: The death of conventional TV watching may be greatly exaggerated – cbc.ca June 9, 2009

4. Screen Time Increasing

5. Crisis in Conventional Broadcasting?? Specialty TV revenue surpasses conventional TV StatsCan Television Broadcasting Report for 2008

6. What’s Next - Hyper Local TV

7. What’s Next - Hyper Local TV "The broadcast network model is crumbling, so the only thing left is for TV stations to use their strong local identity and connections to become a 24/7 online video news and information hub for all things local. The Internet is the only source of growth.“ "The large portals today have no local capabilities. What they do is global and generic. The window is still open for broadcasters to create … programming that, when expertly presented and searchable, can be monetized and generate a new audience and new revenues .” Paul Sagan, CEO, Akamai Technologies

9. Boob Tube Audience > You Tube

10. Older viewers spend most time with TV

11. New modes attract younger audiences

12. New modes attract younger audiences

13. New modes attract younger audiences

15. Internet Viewing Fastest Growing

20. What’s Next Digital Media Digital Economy Being Digital

23. What’s Next - Policy The digital revolution will be vital for work, as well as central to playing a full part in the community & with family and friends. Social Mobility: through additional educational and vocational opportunities. Financial Savings: through competitive pricing, lower utility bills, price comparison websites and many other ways. Educational Attainment: through online learning, information provision & research & remote and virtual learning. Improved Salary Prospects: because already computer skills carry a wage premium. Democratic Engagement: through increased opportunities to participate in and discuss process. Increased Satisfaction with Public Services: online delivery of public services brings greater choice, flexibility & personalization of service delivery .

24. What’s Next - Policy

28. What’s Next - Policy The BBC … helping to deliver to the public the benefit of emerging communications technologies and services Role of the BBC as presaged in the Public Purposes in the most recent Royal Charter

30. What’s Next 21 million Canadians, or about 88 per cent of internet users, watched an average of 10 hours of videos online for the month (comScore-February 2009) Monthly Time Spent Watching Online Videos by Age – May 2009

31. What’s Next – Social Networks