6th MSC Innotech Topic Synopsis

1. Track Synopsis

2. Opportunities Scanning, Dissecting the Market for Clue Technology advancement coupled with improving connectivity, coverage and mobility, is changing the way people and businesses run their lives and depend on ICT. This is creating new demands and trends for ICT solutions, services and devices that present emerging opportunities for MSC Malaysia companies. MSC Malaysia companies should take advantage of these trends to develop new innovative products, services or solutions, or they risk becoming redundant and miss out on the market. Expected Benefits of the Topic The desired take home value for the audience: Ability to scan the near horizon for what’s happening right now and its way to them. Use the information gathered to review their market and marketing strategy for better results and/or identify opportunities to develop innovative products/services based on market demand. Innovating through Research by Pimpawan Saengnark, Director-Asia Pacific, The Nielsen Company Companies could improve their innovativeness if they understand how to conduct an effective research. Through this session, The Nielsen Company is going to share an easy tool that companies could use to conduct research without being dependant on other parties. Emerging Trends and Opportunities in ICT by Victor Lim, Vice President, Asia/Pacific Consulting Operations, IDC IDC recently concluded a project sponsored by MDeC to identify 15 emerging trends or opportunity areas that are attractive to MSC Malaysia companies. The areas were selected after careful analysis and investigation from a starting laundry list of over 100 areas. These emerging opportunities range from areas in general IT to Shared Services and Outsourcing and to Creative Multimedia and Content. The study is focused on practical business opportunities that MSC Malaysia companies could participate and will not touch on futuristic “Star Trek” areas which although interesting, are of limited business value at the moment. The opportunities were selected based on practical factors such as Malaysia’s current position, MSC Malaysia company capabilities, market growth, trends, etc. The focus of the presentation will be to share a summarized view of each of the 15 areas with the audience, describing the trend that is occurring, the emerging opportunity and the potential for MSC Malaysia to capture. A Glimpse Into Tomorrow by Mike Walsh, CEO, Tomorrow What interests most people is not the far future, but tomorrow. Somewhere in the world the future is already happening. You just need to know where to look. In this section, Mike Walsh will share his analysis of leading edge consumer trends and innovation case studies from his experiences in the cutting edge markets of Japan, Korea and China. 6 th MSC Malaysia InnoTech Summit: Ideas Launchpad | “Innovating Success in the New Economy” Track Synopsis

3. Leading at the Speed of Growth - Learning from the Expert - Journey from An Entrepreneur to CEO by Dr. Jana Matthews Founder & CEO, The Jana Matthews Group Format Workshop Style with combination of lecture, exercises, case studies and step-by-step processes/methodologies on how to address the topic. Length of Session 3 hours Expected Benefits of the Topic The desired take home value for the audience: Insights that would help the audience reinvent their companies and themselves so they can be successful leaders of growth. The Topic Why aren't more founding entrepreneurs successful CEOs? One reason is that their entrepreneurial strengths in one stage of growth often become liabilities in the next stage. The objective of this session is to help the audience identify the "roadmap" of changes a company will experience and identifies the various roles and responsibilities the entrepreneur or CEO must assume at each stage of development. The session will be filled with candid advice and stories from successful entrepreneurs who succeeded—and failed—to make the changes required to take their company to the next level. 6 th MSC Malaysia InnoTech Summit: Ideas Launchpad | “Innovating Success in the New Economy” Track Synopsis

4. Expanding Your Market Overseas As Malaysia begins to position itself strategically in the knowledge-based economy, the services sector has been earmarked as its next engine of growth which then saw the birth of the Multimedia Super Corridor initiative in 1996. Many local Technopreneurs took up the challenge of creating ICT businesses with several achieving significant success including listing on stock exchanges from Bursa Malaysia to Singapore Exchange and even the Alternative Investment Market in London. Despite this only a few have been able to create successful companies beyond the shores of Malaysia. Globalization presents us with both opportunities as well as threats. Local Technopreneurs will need to quickly open up to the foreign market and compete on global standards. However, to venture abroad companies face extreme competition and in view of limited budgets and time/resources constraints, the companies also do not have proper access to the channels that can help them to open doors. These companies are also very often unprepared to export or have a foreign presence especially in relation to operational readiness, marketing strategies or adequate protection of their IP prior to venturing abroad resulting in poor performance and reception to their services and products. Go Global Program by Ir. Aziz Ismail With the above in mind, the Multimedia Development Corporation (MDeC) together with Technopreneurs Association of Malaysia (TeAM) and New Entrepreneur Forum (NEF) are introducing the Go Global Program that looks at providing a systematic process to assist companies to “go global”. Expanding Your Market in the US: Close-Up Interview with Chris Chan, Man Hong, Maggie Tham & Azreen Latiff As part of the Go Global Program, TeAM and NEF together with MDeC brings this opportunity for companies to learn from the experiences of three successful Entrepreneurs, Mr Chris Chan, CEO of The Media Shoppe Bhd, Mr Siew Man Hon, CEO eWarna Sdn Bhd, Ms Maggie Tham, Founder eXS Inc. USA and Azreen who collectively provide different experiences and perspective in regards to venturing to the US Market. The Drill for Potential Pilot Companies Presentation by Joget, CRN Solutions, Ashtech Systems, Pentasoft Malaysia, Cetheus MSC Hear also from five different companies who are in the midst of planning to go abroad and see what their strategies are and how they are planning to attack the foreign market. 6 th MSC Malaysia InnoTech Summit: Ideas Launchpad | “Innovating Success in the New Economy” Track Synopsis

5. Innovating Success: The Story of….. While most may think of innovation in the likes of product and technology, we observed that the featured companies have demonstrated innovativeness beyond that. It is hope that this topic would open-up the audiences’ mindset on what being innovative is all about and along the way help them identify some ideas on the different aspects of innovativeness that they could introduce in their business. The Story of BFM by Malek Ali, CEO, BFM The story of the media start-up, BFM, is still unfolding. Delegates will be taken through right from the conceptualization of BFM, the business planning process, successful funding, all the way to its birth on the Malaysian radio scene. Its programming, marketing and new media innovations will also be explored, along with its challenges relating to recruiting talent and customer skepticism. The Story of CWorks Systems by Abdul Rani Achmed, CEO, CWorks Systems Bhd Known as a free CMMS provider on the Internet as well as one of the web’s most popular CMMS providers in the world. Although little known in Malaysia, CWorks’ CMMS is used by more than 2000 user sites in over 80 countries. Recognising the potential in matured markets such as the United States, Canada and Europe, CWorks opened a 51 per cent-owned subsidiary, CWorks Systems Inc. in Buffalo, New York in 2005.These markets are supported from its Serdang headquarters and Buffalo office 24 hours a day. CMMS, started its Internet marketing in 2002 after a year of initial product development. It realizes the huge business opportunities available on the web, beside the Internet is the logical place for potential buyers or users of a CMMS. CWorks attracts an average of 200 download per day. Today, more than 200,000 of CWorks free software are in use worldwide. CWorks started its first international campaign called CWorks Aware through BBC World to reach 65 million viewers worldwide per week and is broadcasted in English in more than 200 countries. Delegates will be taken through the CWORKS System proven out-of-the-box marketing strategy that has taken them to the competitive global market of the computerized maintenance management system (CMMS). The Story of Pulse Group by Bob Chua, CEO, Pulse Group Ltd Pulse, which is listed on the London’s Plus market, is one of the leading online market research providers in Asia. It offers high quality, cost and time-efficient market research data as well as back-end support to over half of the world’s top market research and advertising agencies. Its clients include Nielsen, TNS, Gartner and Universal McCann. Besides conducting online research, Pulse also does telephone interviews and focus group discussions. In December last year, Pulse Group was ranked #119 Fastest Growing Technology Company on the Deloitte Technology Fast 500 Asia Pacific. Ranking was decided based on percentage revenue growth over three years and Pulse Group grew 423.27% percent during this period. While others in the US and Europe are closing CATI facilities, Pulse continues to expand its capacity in response to a steady and continuing growth in the demand for both multi-lingual CATI engagements and Online Research across the region. Learn the different elements of innovation that has been injected to take Pulse Group to the level it is today. The Story of P1 by Mohamad Idham Nawawi, COO, P1 WiMAX Today P1 is at the global forefront of commercial WIMAX deployment of 802.16e 2.3GHz WiMAX network, outside Korea. P1 is also the first Intel-invested WiMAX telco in Southeast Asia. At its launch in 2008, P1 earned the accolade of being Malaysia’s first WiMAX telco. In the same year, P1 was listed in Red Herring’s Asias top 100 most-prominent private technology ventures for 2008. As it stands, P1 currently possess the largest subscriber base and the largest WiMAX network in Malaysia. Delegates will be taken through the challenges and innovation that was injected to fly the business. 6 th MSC Malaysia InnoTech Summit: Ideas Launchpad | “Innovating Success in the New Economy” Track Synopsis