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KEY CONCEPTS IN MARKETING maureen castillo dyna enad carelle trisha espital ethel silva
WHAT IS MARKETING? ,[object Object]
CORE MARKETING CONCEPTS PRODUCTS MARKETS NEEDS, WANTS & DEMANDS VALUE, SATISFACTION & QUALITY EXCHANGE, TRANSACTIONS & RELATIONSHIPS
NEEDS, WANTS AND DEMANDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRODUCTS ,[object Object]
VALUE, SATISFACTION & QUALITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EXCHANGE, TRANSACTIONS & RELATIONSHIPS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKET ,[object Object],[object Object],[object Object],[object Object]
A Simple Marketing System INDUSTRY (A collection of sellers) MARKET (A collection of buyers) COMMUNICATION INFORMATION GOODS & SERVICES MONEY
Structure of Flows in a Modern Exchange Economy RESOURCE MARKETS CONSUMER MARKETS INTERMEDIARY MARKETS MANUFACTURER MARKETS GOVERNMENT MARKETS MONEY RESOURCES MONEY RESOURCES MONEY MONEY GOODS & SERVICES GOODS & SERVICES TAXES & GOODS SERVICES & MONEY S&M TAXES & GOODS SERVICES TAXES S&M T&G
MARKETING ,[object Object],[object Object]
Main Actors and Forces in a Modern Marketing System SUPPLIERS COMPANY (marketer) COMPETITORS MARKETING INTERMEDIARIES END USER MARKET
Other Key Concepts
Marketers and Prospects ,[object Object]
Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Supply Chain ,[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Environment ,[object Object],[object Object],[object Object],[object Object]
Marketing Program ,[object Object],[object Object]
MARKETING MANAGEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing management process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Why is marketing planning necessary? ,[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING MANAGEMENT PHILOSOPHIES ,[object Object],[object Object]
MARKETING MANAGEMENT PHILOSOPHIES ,[object Object]
MARKETING MANAGEMENT PHILOSOPHIES ,[object Object]
MARKETING MANAGEMENT PHILOSOPHIES ,[object Object]
MARKETING MANAGEMENT PHILOSOPHIES ,[object Object]
PRODUCTION PRODUCT SALES MARKETING SOCIETAL
References ,[object Object],[object Object]

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Key concepts-in-marketing m1c1

  • 1. KEY CONCEPTS IN MARKETING maureen castillo dyna enad carelle trisha espital ethel silva
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  • 3. CORE MARKETING CONCEPTS PRODUCTS MARKETS NEEDS, WANTS & DEMANDS VALUE, SATISFACTION & QUALITY EXCHANGE, TRANSACTIONS & RELATIONSHIPS
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  • 9. A Simple Marketing System INDUSTRY (A collection of sellers) MARKET (A collection of buyers) COMMUNICATION INFORMATION GOODS & SERVICES MONEY
  • 10. Structure of Flows in a Modern Exchange Economy RESOURCE MARKETS CONSUMER MARKETS INTERMEDIARY MARKETS MANUFACTURER MARKETS GOVERNMENT MARKETS MONEY RESOURCES MONEY RESOURCES MONEY MONEY GOODS & SERVICES GOODS & SERVICES TAXES & GOODS SERVICES & MONEY S&M TAXES & GOODS SERVICES TAXES S&M T&G
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  • 12. Main Actors and Forces in a Modern Marketing System SUPPLIERS COMPANY (marketer) COMPETITORS MARKETING INTERMEDIARIES END USER MARKET
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  • 34. PRODUCTION PRODUCT SALES MARKETING SOCIETAL
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