2. who we are
Redigital positions and refreshes brands
for success through the creative use of
marketing intelligence and technology
3. what we do
Strategy
Research
Social Media
Web Applications
Search Marketing (SEO & SEM)
Online Media Planning
Analytics
Content Generation
Digital & Social CRM
5. What we can
do for you
brandscan Insight Labs techknow digistrat
6. brandscan
Where’s your brand on the internet?
Redigital’s ‘Brand Scan’ analyzes historical
and real-time mentions of your brand in
online and social media.
>> ONLINE BRAND AUDIT
>> REAL-TIME MONITORING
7. brandscan
>> ONLINE BRAND AUDIT
Understand where your brand is mentioned
on the internet, who’s talking about it,
the context of their conversations, who
influences them and the sentiments
associated with your brand and its
competition.
8. brandscan
>> REAL-TIME MONITORING
Gain the knowledge advantage by
continuously monitoring the effectiveness
of your online marketing activities and that
of your competitors. Our real-time brand
scan covers analytics data, search and
PPC marketing effectiveness, social media
mentions and online brand reputation
management.
9. Insight Labs
What drives your audience?
With a continuously updated knowledge bank
of subscribed research and custom research
capabilities, Redigital’s ‘Insight Labs’
practice helps you uncover rich insights into
your target audience in order to develop
more relevant communication.
>> CONSUMER & MARKET INSIGHT
>> STRATEGIC PLANNING ASSISTANCE
10. Insight Labs
>> CONSUMER & MARKET INSIGHT
Whether it be campaign focussed
insight-mining, marketing strategy development,
concept testing, campaign post-testing or
any market research exercise (qualitative or
quantitative), our research team develops
a focussed research design and a sound,
systematic approach for you.
11. Insight Labs
>> STRATEGIC PLANNING ASSISTANCE
Use our insight-mining practice to drive
down to key consumer insights and make
more relevant, targeted and focussed
communication, with a distinct digital flavour.
12. techknow
How can you creatively leverage technology?
Redigital’s TechKnowTM practice works with
creative and design teams to turn good design into
great experiences.
>> WEB DEVELOPMENT
>> BUSINESS PLATFORM CUSTOMIZATION (ERP)
>> CRM DEVELOPMENT
>> SOCIAL MEDIA APP DEVELOPMENT
>> WORDPRESS-BASED BLOG CUSTOMIZATION
>> INTERACTIVITY
13. techknow
>> WEB DEVELOPMENT
Your website is the hub of your online
marketing presence. Redigital’s TechKnow
practice doesn’t just develop design, but
rather enhances it with features to improve
navigation experience and effectiveness.
14. techknow
>> BUSINESS PLATFORM DEVELOPMENT
& ERP
Your business structure and functioning is unique.
Rather than applying standard industry
collaboration and process optimization platforms,
our developers customize advanced open source
platforms according to your specific business
needs. And all this powered by the cloud; so that
your staff will be connected no matter where they
are.
15. techknow
>> DIRECT MARKETING AND CRM
Organize your customer base for targeted
marketing and key business decisions. Our
advanced CRM solutions allow you to send
targeted communication, determine customer
lifetime value, follow up leads and streamline
your sales and marketing functions.
16. techknow
>> ONLINE CUSTOMER SUPPORT SYSTEMS
Organize and streamline your customer support
systems with our Livechat and Helpdesk
platforms. We ensure that the platforms integrate
seamlessly with your website and are customized
according to your customer service department
structure.
17. techknow
>> SOCIAL MEDIA APPLICATIONS
Take your brand to where your customers
are with our social media application
development services.
18. techknow
>> WORDPRESS CUSTOMIZATION
Whether to develop an official,
custom-designed blog or a cost-effective
yet dynamic website, we help you unleash
the full potential of the open-source
WordPress platform.
19. techknow
>> INTERACTIVITY
Using Jquery and Mootools we create
light weight, yet interactive elements which
improve overall website-navigation and
interactive experience without compromising
on browsing speed.
20. digistrat
What’s your digital strategy?
Redigital’s digital strategy practice optimizes
your brand’s presence across platforms of:
>> SEARCH MARKETING
>> SOCIAL MEDIA STRATEGY
>> ONLINE MEDIA PLANNING
>> DIRECT MARKETING AND CRM
21. digistrat
>> SEARCH MARKETING
Whether you’re looking at search engine
optimization or paid search management, our
systematic approach ensures consistently
good rankings and effective use of your
budget.
22. digistrat
>> SOCIAL MEDIA STRATEGY
Our approach to social media strategy
consists of content creator segmentation and
defining a clear content scope and schedule.
Overall, we help take social media presence
beyond just information reporting to real and
dynamic engagement.
23. digistrat
>> ONLINE MEDIA (DISPLAY) PLANNING
Enhance your creative campaigns with a
focussed media plan. We work with the best
in media research data to ensure that your
campaign reaches the right audience in the
right context.
24. digistrat
>> DIRECT MARKETING
Whether it be a campaign-specific mailing
list or a complete database for your business,
our CRM services are easy, flexible and
customizable to your specific business,
marketing and campaign objectives.
26. Are you a
Marketer/Brand Manager?
Redigital can help you actively engage with your
stakeholders in a digitally integrated marketing landscape.
Our services leverage cutting-edge research and
technology to provide insights into and services for your
online audience.
By focussing your online brand’s identity, we ensure that
your messaging is streamlined to stay relevant and yet
rich enough to be extended across new media platforms.
27. Are you a Creative/ Marketing
Service provider?
Enhance your service offering with our research, strategy
and technology expertise.
Redigital partners with service providers across the
fields of Creative design, Advertising, Brand Consultancy,
Market Research, Public Relations and Events to help
them offer more value to clients.
36. www.maidansummit.org
WEBSITE FOR AN EVENT PROPERTY
The Maidan Summit is a platform for social
organizations and policy-makers to come together for
discussions and initiatives related to the concept of
“Sport for development”.
Features:
CMS (dynamic) with blog and forum
38. The brief
Dasra bridges the gap between Dasra was looking to market to four
philanthropists and non-profit organizations. stakeholders through digital media:
Dasra also helps social organizations - Social entrepreneurs
streamline operations and introduce best - High Net Worth individuals
practices. - Social entrepreneurship mentors
- Fellows/volunteers
39. Redigital’s initiatives
An integrated digital marketing plan, which involved:
1. Strategy
- A detailed online competition analysis, to reinforce Dasra’s
differentiation
- Streamlined messaging, based on key stakeholder insights and
the cultural context of Indian Philanthropy
- Definition of clear opportunity areas in the digital space for
cross-promotions with other agencies and leveraging existing
movements and a social media strategy
- Continuous audit and measurement with Monthly Marketing
Effectiveness Reports
40. Redigital’s initiatives
2. Development
- Database marketing plan, based on targeted messaging for the
various stakeholders
- Redevelopment of website
- Development of micro-sites for specific events
41. www.dasra.org/n
DYNAMIC WEBSITE BUILT ON DRUPAL
WITH CIVICRM