20. To recap:
● Social Media is a two-way conversation
● Using different types of channels with specific targets =
more engagement
● Social Media is a great way to engage with your
audience, and get instant feedback about your products
● Although it can be low-cost, Social Media outreach
requires a budget - especially when producing video
content and sponsored blog posts
● Don't use Social Media to just sell your product, think of
it as an extension of your brand
● Brands should keep an eye out for startups that explore
new ways to produce content, increase reach and
engagement for their community