Google’s search results are vastly different today than they were two years ago. There are new kinds of results (knowledge graph, rich snippets, carousels, verticals, etc) and updated SEO best practices (microdata, backlinking, anchor text, keywords, etc). This presentation explains the relatively recent Google algorithm updates and their potentially devastating effects on non-compliant websites. Plus, it covers 10 sure-fire SEO tactics you can implement to survive and thrive in Google’s ever-changing world. (March 2014)
2. We’ll Cover 3 Things
1. The evolution of Google’s search
results pages
2. Penguin, Panda & Hummingbird -
Google’s “big” algo updates
3. Ten tactics you can use
4. The Google index had about 25 million pages in 1998; now there’s more than 30 trillion. Source: blogoscoped.com & venturebeat.com
Circa 1998
Hmm… wonder who
had the exclamation
point first?
15. An in-depth, somewhat “geeky” (in a good way) article on Google’s Hummingbird: What Does the Hummingbird Say? - Nov 7, 2013
Determining Intent
Who said I wanted the men’s
basketball information?
23. Source: danceswithfat.wordpress.com , tvropes.org , deviantart.net
The Big 3 Everyone Talks About
Began in 2012
5 Known Updates
Began in 2011
26 Known Updates
Began in 2013
1 Core Rewrite
39. Source: Getting Started with Structured Markup for SEO
#4 Use Structured Data Markup
When have all three major search
engines ever collaborated on
anything? This MUST be important!
60. Get started here: http://bit.ly/1iT6DMm
#8 Use Google Webmaster Tools
And, it’s free!
61. New and important messages from Google are on your dashboard
Useful Site Messages
Oh boy! That’s a problem…
62. To navigate to this data: Search Traffic > Search Queries
Keyword Phrase Data
63. To navigate to this data: Search Appearance > HTML Improvements
Hints to Improve Your HTML
Clicking on this will give you
a list of the URLs with
duplicate title tags
64. To navigate to this data: Search Appearance > Structured Data
Check Your Structured Data
Clicking on the errors gives
you directions on how to fix
65. #9 Be Fast & Mobile Friendly
Don’t these look like mobile
units to you?