1. Social Media and Your Business Forensic Expert Witness Association March 27, 2010 San Francisco, CA John Larkin Greg Barber

2. Email request http://www.tinyurl.com/fewaworkshop

3. Social Networks Digg Twine StumbleUpon Reddit Delicious Facebook Orkut Ning Ecademy OK Cupid LinkedIn Tribe fubar Jamendo MySpace Ryze Twitter Good Reads Xing Second Life Gaia Friendster

4. Social Networking One in every 11 minutes online globally is accounted for by social network and blogging sites Social Networking Sites have surpassed e-mail Mark Hackman (PC World, March 10, 2009) Nielsen (Oct 2009): An average of 6 hours per month per user spent on FB Facebook surpasses Yahoo as the 2nd most visited site LA Times, February 18, 2010

5. Obama

6. McCain

7. Web 1.0 Top down Updating static HTML pages FROM a central information source OUT TO a group of eager information seekers: magazine bulletins e-blasts website

8. Web 1.0 It was still clear, during the time of Web 1.0, what was universally meant by the word EXPERT. Who controls the "means of [intellectual] production"?

9. Web 1.5 The RSS feed The Web switches from “pull” to “push” Uses XML

10. Exercise Creating an RSS reader account Create a Google Account Password naming convention Subscribe to an RSS feed http://www.forensic.org/fewa/ http://www.nytimes.com http://www.theonion.com

11. Subscribing to RSS (IE 7+) Google home page Google Reader Bloglines MyYahoo! IE Favorites

12. Subscribing to RSS (Firefox)

13. Web 2.0 From connecting people with documents To connecting people with people

14. Web 2.0 BETWEEN information seekers

15. Social Graph

16. Social Graph

17. Social Graph What kinds of connections already exist between you and your clients/stakeholders? What kinds of connections can now be leveraged that couldn't be leveraged before?

18. Web 2.0 Value (profitability) shifts From owning access to [scarce] information or opportunity for interactivity To creating/facilitating/owning the conduits of community Produce more Produce with an eye toward interactivity

19. New Models Not to be used in same, top down way Not just another top-down medium Level of commitment Easy to set up a social network Takes a lot of work to make one work Still have to plan carefully Must monitor content far more actively than before Responders should have the authority (these are real-time conversations here)

20. Ch-ch-ch-changes From deterministic to probabilistic From social networking to social notworking

21. Quick and Easy Publishing Increasing Complexity SOURCES Newspapers Television Associations Conferences PUBLIC

22. News Bookmarking Services StumbleUpon Create account Customize profile/choose topics Subscribe to each other's stumbles Digg Create account Search and subscribe; add friends Delicious (formerly de.licio.us) Reddit Create an account Create a Reddit

23. StumbleUpon

24. Digg

25. Don't forget your quotation marks

26. reddit

27. Other "Social" News Agg Sites http://www.mixx.com/ http://kirtsy.com/ http://tipd.com/ Self niched for "financial news"

28. Facebook Create account Edit profile Search email contact list (optional) Set privacy settings Create lists

29. Case Study Guy Berry: Real Estate Agent, Trainer, Expert Witness Note profile photo Note the note

30. Facebook Core Apps Find friends Befriend/Friend others in the group Post a status Comment on a friend's status Remove conversation Create a photo album Create a group/fan page for your business "Advertising"  "pages"  "create a page" Send out an announcement from that group

31. Facebook: WARNING

32. Facebook Apps Networked blogs Find a few blogs to follow Register your own blog if you have one Create a box Social RSS (RSS-Connect) Download toolbar SimplarisBlogCast

33. Facebook Apps I Endorse My Business BlinkWeb Professional Profile Doesn't work on Mac

34. Facebook Apps Calliflower SmartMessage Center Voice Mail app Introductions PC only Create a Badge

35. Digression Google Docs Forms, an alternative to SmartMessage Center

36. Facebook Apps SocialFly Workspace Huddle Fileshare; upload logo Slideshare

37. Placing a Facebook Ad Select "Advertising" from the bottom of any page. Then click "Create and Ad."

38. MySpace RIP “[E]xpress yourself into a void and hope people come to visit your page.” Web 2.0 tools, Web 1.0 structure “Hoped that … users would write long-form blogs but … The quick and easy publishing on Facebook and Twitter [won out].” (RWW: http://tinyurl.com/cgadbl) Music playing when page loads - WTH

39. Twitter

40. Twitter and the 80-20 Rule "[T]he most prolific 10% of twitterers accounted for 90% of all tweets" 20% of account holders have not tweeted anything at all Economist January 28, 2010

41. Twitter … However… Folks, however, are still using Twitter to drum up business http://business.twitter.com/twitter101/ Dell Jet Blue Pepsi Levi's

42. Twitter Create an account Upload a background photo For later: 1024x768 pixels (or larger) Keep your graphics to the left-most 150 pixels Tweet your first tweet Tweet second tweet using #FEWA Go to search.twitter.com Type in #FEWA Friend/Follow each other Return to search.twitter.com Type in relevant term to find people to follow Retweet something

43. Twitter Value: More than finding out what your cousin had for breakfast Features Hash marks RT search.twitter.com Trending topics Twitterberry übertwitter Twihrl Sponsored conversations (izea.com) http://www.youtube.com/watch?v=U1Bnmrssfqg

44. Twitter Oh yeah, you can meet actual people on Twitter Building relationships vs. mass follows When do I start caring that my brand is being Tweeted? 300 followers? How many care what you have to say?

45. Twitter “[N]o one on Twitter wants to be 'sold to' or 'marketed to.' They are there to build relationships.” Chummy or formal? “The businesses it works best for are the ones that have a deep understanding of the people they serve.” RainToday.com Best 40 brands on Twitter http://mashable.com/2009/01/21/best-twitter-brands/

46. Twitter Apps: News Outlets Associated Press, @associatedpress Financial Times @FTmedianews, @FTfinancenews LA Times, @latimesbreaking, @latimesworld, @latimestech McClatchy Washington Bureau, @McClatchyDC Macworld, @Macworld Orange County Register, @OCRegister PRWeek magazine, @prweekstaff Reuters, @Reuters Scientific American Magazine & Website, @SciAm Silicon Alley Insider, @alleyinsider The Chicago Tribune, @chicagotribune The Guardian, @guardiannews The London Times, @timesonline The New York Times, NY, @nytimes The Washington Post The Trail/44, @wapo44 US News & World Report, @usnews USA Today, @ondeadline

47. Twitter Apps: News Outlets Exercise: Find at least 25 news outlet Twitter feeds and add them to a list called "News." Create two or more other lists and place those news tweet feeds into them. NPR, @nprNews The Atlantic, @atlantic_online Harpers, @harpers Huffington Post, @huffingtonPost CNN Breaking News, @cnnbrk Lady Gaga, @lADYgAGA McKinsey Quarterly, @MckQuarterly American Spectator, @Amspec Mother Jones, @MotherJones The Economist, @theeconomist Harvard Business Review, @harvardbiz National Review, @NROCorner Anticipate ending up following hundreds of accounts, get started early with lists.

48. Twitter Apps: Monitter Filter by location Updates in real time, no "refreshing" needed. Three search terms Generate RSS feed

49. Twitter Apps: TweetDeck twitter linkedin twitter DMs twitter hashmark

50. Twitter Apps: Twilert Trending topics that you specify are emailed daily to you.

51. Twitter Tools Twello Exercise: find 25 people to follow using specific search criteria. Don't forget to assign each to one or more lists.

52. Twitter Tools: My Cleenr

53. Twitter Tools: Twitterfeed If your blog generates an RSS feed, you can use this service to automatically create a tweet each time your blog is updated. Keep in mind, though, that most blogging services now provide a mechanism for this so you might not need Twitterfeed.

54. Friend Feed Rooms Room with a view of other rooms Pack as much into the headline as possible

55. Flickr Create account Upload photos Share

56. YouTube Channels How to upload a video How to download a video mediaconverter.org

57. Yammer

58. LinkedIn Getting by with the free version Groups Searching for contacts San Francisco CEOs with expertise in Accounting

59. LinkedIn: Profile

60. LinkedIn: My Groups

61. LinkedIn: Find Groups

62. LinkedIn: Create Groups

63. LinkedIn: Email Delivery Settings

64. LinkedIn: Email Updates

65. LinkedIn: Applications

66. Building Your Own Not so free Mzinga Ramius Free Ning Wordpress .com .org Drupal

67. Ning

68. New Models (cont.) You can't just reach out to your followers…

69. New Models (cont.) …You must provide them the means to pass your message along to their followers. addthis.com