This document summarizes a webinar about using Facebook pages to promote small businesses. It discusses how Facebook pages work and best practices for small businesses to engage customers. These include regularly updating statuses, responding to customers, using tabs and apps to provide valuable content, and targeting local audiences with Facebook ads. It also describes services available from theKbuzz to help businesses customize and manage their Facebook presence.

1. Small Businesses, Huge Opportunities with Fan Pages on Facebook A Free Webinar Introducing Dave Kerpen October 28, 2009 &

7. But with Social Media, the definition of “Friends” has changed drastically

8. Joining the conversation using How a small business can join the conversation on Facebook. It’s no longer of matter of if you’ll join, but when and how.

9. There are over 300 million users of Facebook, many of whom spend time over 2 hours per day on the site. It’s not just for kids anymore! The most rapidly growing demos on the most rapidly growing social network are women 35+ Ad targeting opportunities are unparalleled! You can target by: age, town, marital status, children, interests, and thousands of other keyword categories. Facebook‘s natural virality allows users to endorse your center with the click of a button to hundreds of their friends. Your BUSINESS! Wild Waters All Natural Kids Drink

10. Introducing… The Fan Page Your communication vehicle for your customers, clients, fans, and contacts

11. The Beauty of The Facebook Fan Page: Fan Pages are F unctional A d-Ready B usiness-focused

12. How Your Public Profile Works: A Brief Overview Status Tabs Description Fans Callout Boxes Wall

13. Effective Use of Tabs Tabs can be customized, and can feature a different application on each tab. A Facebook Public Profile now really acts as a microsite for your business. Bonus! You can target social ads to hit different tabs of your Public Profile!

14. The Settings Button Is Your Friend! Settings allow you to customize where fans and potential fans land when they find your page. People who already love you can see something different than people who are not yet your fans! This provides a unique opportunity…

15. Speak Directly To Your Fans-To-Be Custom Landing Page Custom space with a new expanded width allows you to welcome new fans with a specific message geared towards them. Create coupons, discounts, offers, etc. -VALUABLE content that they receive when becoming a fan.

16. The Beautiful “Boxes” Tab Boxes Tab is chock full of your greatest stuff…all your FBML, custom applications, and beyond… Allows users to have one space with a lot of your most important information. Hint: Not able to create a unique landing page for new fans? Direct them to land on the boxes tab!

17. The Public Profile Wall… The Importance of Public Response Follow the D.N.D. rule… DO NOT DELETE! Unless a wall response has hateful or offensive language, the correct thing to do is RESPOND. Respond publicly, and individually message a follow up. Far more people are looking at Public Profile walls than former fan pages.

18. And Don’t Forget About: STATUS UPDATES! Companies can now update their statuses….and it will show up in the feeds of their fans!!! Hint: Be “Like-able” The new Public Profile allows an organization to experience the same instant viral effect that personal profiles have…thus eliminating the unnatural “friending” of businesses that violate Facebook’s Terms of Service.

19. Great tools for local businesses on Facebook:

22. Using Facebook Ads to Target a Local Audience

23. Facebook Ads So You’ve Got A Page, and your ready to advertise Is your town REALLY on Facebook? Here’s how to check…

24. Facebook Ads A snapshot of US Facebookers over 18.

25. Facebook Ads A snapshot of those within 25 miles of Nashua NH over 18. Hypertarget Social Diners Offer Birthday Specials

28. How To See if your Facebook Presence is working:

29. Some examples of small businesses who get it right: (Lots more @ http://Facebook.com/theKbuzz , click on Favorite Pages)

30. Cherry Valley They use their facebook to update their fans. They also use the video app to post fan testimonials. http://www.facebook.com/cherryvalleydeli

31. Electronic Frontier Foundation Great use of custom tabs! http://www.facebook.com/eff

32. Dinosaur Bar-B-Que Fans show their loyalty by posting fan photos. Dinosaur has almost 25,000 fans!!! http://www.facebook.com/DinosaurBBQ

33. Hot Skates Interactive fans that post pictures and rave about the rink! http://www.facebook.com/HOTSKATES

34. LawBiz Management This law consultant shows excellent use of the documents application. http://www.facebook.com/LawBizManagement

35. This group of lawyers made their welcome page an “About Us” page with all their group information. Davis Law Group http://www.facebook.com/seattleinjurylawyer

36. Awesome Welcome tab and call to action! Zippy’s http://www.facebook.com/zippys

37. Pat O’Brien’s Bar Has fun with posts and responds to fan inquires. http://www.facebook.com/patobriens

38. Powell’s Books, Inc. This local bookstore utilizes the Event app to promote upcoming book signings. http://www.facebook.com/powellsbooks

39. Utilizes the boxes tab and has a great call to action! Edward Zuckerberg ,*(theKbuzz client) D.D.S.,F.A.G.D. http://www.facebook.com/painlessdrz

40. Posts many interesting stories and has great fan interaction. Christopher's Wine & Cheese http://www.facebook.com/Christopherswine

41. This small retail store uses the photo albums to show off their products. Madcapz http://www.facebook.com/MadcapzFans

42. This home builder integrated their RSS/Blog into their Facebook page. Pulte Homes http://tr.im/Pulte

43. Burnett Realty Burnett Realty uses videos to show off their properties in an interactive way. http://tr.im/Burnett

44. Joshua Feldman – Mortgage Consultant Posts relevant information his fans would be interested in. http://tr.im/joshf

45. Disney Travel Consultant – Anna Swenson A lot of fan interaction and speedy responses from Anna! http://tr.im/disneytravel

46. Dr. Carla Cupida - Chiropractor Posts frequently and relevant information. http://tr.im/drcarla

47. Some things to consider. Research your industry on Facebook. Research your competitors. Look at what you like and what you don’t. Develop your strategic vision. Sketch out what you are looking to do. Who do you want to reach, and what do you want to tell them when they find you! Hint: Get familiar with Static:FBML! Facebook Social Ads: Now you can link them to specific tabs on your public profile! Hint: Test out some HIGHLY targeted ads to minimize cost Link to different TABS!

48. Ways theKbuzz Can Help You: Want your Facebook Fan Page to have the same look and feel of a Fortune 500 company’s page? theFacelift™ can do this for you! This program uses a proprietary platform through which we design and build your Facebook Fan Page and help you maximize the benefits of being on Facebook on a monthly basis. You'll receive all the tools to be successful on Facebook, along with weekly tips and how-to's on growing your fan base, keeping up with the changing face of Facebook, putting new tools and resources into action, and profiting from your Facebook presence.

49. theKbuzz Demo Fan Call to Action Customized Gifts for Your Company Link Your Twitter Account

50. theKbuzz Demo Custom Polls Link Your Blog

51. theKbuzz Demo Place to Sign-up for a Newsletter Connect Your YouTube Channel And Much More!!!

54. Thank You! Follow us @thekbuzz on Twitter (Also @carriekerpen and @davekerpen) Fan us @ http://facebook.com/thekbuzz Link in with us @ http://tinyurl.com/kbuzzlink Or, call us anytime @ 718-416-2899 Questions & Grand Prize! BONUS FOR NEW YORK RESIDENTS- STAY TUNED!