The document discusses the types and process of innovation within companies. It identifies four main types of innovation: business model, product/service, process, and technology innovation. It then outlines the three main activities in an innovation process: idea generation, idea conversion, and idea diffusion. For each activity, it provides examples of internal, cross-unit, and external sources. It notes that a company's innovation capacity is limited by its weakest link in this innovation value chain. The document concludes by outlining features needed for an innovation management application to help companies better manage their innovation process from idea submission through execution and reporting.

2. Types of innovation
business model innovation
product & service innovation
process innovation
technology innovation

4. ( idea creation
in the mind
) ( idea commercialisation act )
(Princeton University)

7. The process or activities by which a
company adds value to an article.

8. Generation Conversion Diffusion

9. Generation
Internal Cross-unit External

10. Conversion
Evaluation Development

11. Diffusion
Market introduction

12. “A company’s capacity to innovate …
…as good as the weakest link in its
innovation value chain.”

15. LINK SUB-LINK WEAK LINK IF…
Internal Employees don't generate ideas, little
Cross-unit collaboration between employees No platform
Idea Generation No open innovation strategy (no / little to formally
External sourcing of ideas from customers, capture
competitors, etc)
Criteria too strict (kill ideas) or too loose (swamped
Evaluation
with ideas outside competency)
Idea Conversion
Ideas rarely converted into marketable
Development
products/services
Market
Idea Diffusion Developed ideas rarely generate profits
introduction

16. Creative, Structured,
unstructured managed
concepts execution

17. Creative, Structured,
unstructured managed
concepts execution
Software

18. creative techniques & organisation-
specific creative content and idea
campaigns via e-mail
internal & cross-unit collaboration

19. The Novixo Innovation Funnel:
Initial Idea Project Project Project
Assessment Evaluation Planning Execution Evaluation
Peer Review 1st Evaluation Classification Pilot Project Project Evaluation
Initial Assessment Classification Feasibility Study Pilot Feedback Lessons Learnt
Business Case Exco Review Review Readiness Rewards
2nd Evaluation Budget Allocation Project Execution
Allocated Resources

20. Required features: Innovation Management Application
Functional Technical
• Management of ideas from • Configurable
submission to execution • Scalable
• Idea campaigns • E-mail notifications
• Comprehensive reporting • SaaS / Enterprise installation
• User friendly • Active / Sequel directory
• Open Innovation module • Company branding
• Reward allocation

21. comprehensive reporting to
track idea progress

25. Qualitative:
Opinions - strength
of 5 pillars
Quantitative:
Factual; precise