Here is a summary of the IBM participation at SxSW Interactive 2013

1. A brief summary by Ryan Boyles @theRab
Social Media Strategist, IBM Software

2. Official SxSW Interactive Happy Hour
sponsored by IBM, held Saturday 6-8pm
Good Location: Haven
Well Attended: 1000+
(Even Press Coverage)
http://www.bloomberg.com/video/who-do-you-want-to-party-with-at-sxsw-
tMBQDX05Tn~GFRB_nXklZw.html
Photo Credit:
Todd Plunk
#MixAt6
VIP invites sent via email
Plancast RSVP to raise visibility in crowded SX calendars http://plancast.com/p/guuy

3. Developers and Marketing folks talking about IBM MobileFirst, Social
Business, Global Entrepreneurs Program and Digital Marketing & Analytics

4. A mix of influencers, speakers and everyday people at SX
What app is the first one you use in the morning?
What is the best productivity app you’ve discovered?
What is your favorite pop culture app?
What app are you using to share the SX experience?
Storify http://storify.com/therab/favorite-mobilefirst-apps-from-sxsw

5. Connecting SxSW attendees with all IBMers attending, presenting, talking
List http://twitter.com/sxswibm/sxswibm/

6. 1. Ethan McCarty’s speaker presentation on Slideshare
http://www.slideshare.net/ethanmcc/omma-slides-ibmsxsw
2. Todd Watson’s blog posts
http://turbotodd.wordpress.com/tag/sxsw/
3. Scott Laningham’s blog/podcasts
http://scottlaningham.wordpress.com/tag/sxsw/
4. Blair Reeves’ blog post
http://www.smartercommerceblog.com/smartermarketing/2013/03/14/takeaways-from-ibm-at-
sxsw/
5. Delaney Turner’s blog posts
http://www.claydevoute.blogspot.com/search/label/SXSW
6. Ryan Boyles’ blog posts
http://mobthink.blogspot.com/search/label/sxsw
http://secondaryartifacts.tumblr.com/tagged/sxsw/
7. Storify collection of Vine interviews
http://storify.com/therab/favorite-mobilefirst-apps-from-sxsw
8. Recap of Shoutlet panel with Sandy Carter
http://www.shoutlet.com/blog/2013/03/telling-your-brands-story-sxsw-panel-recap/
9. Todd Plunk’s photos
https://www.icloud.com/photostream/#A4532ODWTCtez
10. Ryan Boyles’ photos
http://www.flickr.com/photos/mobthink/collections/72157633089929484/

7.  Ethan McCarty speaker: “Enterprise Transformation at IBM” during Media
Post’s OMMA Social / Mobile event http://www.mediapost.com/omma-sxsw/
 Alliance Tech “behind the scenes” production tour
 Jeff Jonas session http://schedule.sxsw.com/2013/events/event_IAP3353
 Enterprise Meetup led by Noah Kuttler http://schedule.sxsw.com/2013/events/event_IAP15623
 Mentor Session with Rawn Shah http://schedule.sxsw.com/2013/events/event_IAP993224
 Sandy Carter on the social business panel with Shoutlet
http://www.shoutlet.com/blog/2013/03/telling-your-brands-story-sxsw-panel-recap/
 Sandy Carter led client luncheon with partner Avnet at Live Oaks BBQ
 Accelerator sponsored by IBM
http://sxsw.com/interactive/startupvillage/accelerator
 AT&T Hackathon
http://techzulu.com/att-and-american-airlines-the-sxsw-party-hackathon-recap/

8. Was Vine the break out app of SxSW 2013? Maybe.
Here are vines from the IBM trade show booth and IBM #MPOMMA session:
#IBM mobile apps and solutions at #sxsw interactive http://vine.co/v/bdbnjbzIquF
Come by IBM booth 618 at the #sxsw Trade show. Last day to talk shop with #ibmmobile developers!
http://vine.co/v/bdqrr2hMVTv
.@Ibmsocialbiz is 1 of 4 #ibm brands at #sxsw 2013 http://vine.co/v/bw0wJhBbjF9
91% of #mobile users keep their device within arm's reach 100% of the time. #sxsw #Fridayfacts
http://vine.co/v/bwmp0TeIJTq
Find IBM subject matter experts on "Voices" - new system of dynamic engagement #sxsw #mpomma
http://vine.co/v/bwm0w5EDtIW
#IBM's Ethan McCarty is challenging the crowd with math. But social at scale is like a hard math challenge. ...
http://vine.co/v/bwmtMUI0qKP
Vines from around the trade show and SxSWi:
#sxsw keynote: @anildash introduces @dens to discuss the #futuremap of location. From social to utility. #m...
http://vine.co/v/bwxMBv5ErOa (founder of Foursquare keynote)
Nice. @ZZWard performing at booth next to #IBM in #sxsw trade show right now. http://vine.co/v/bdbn3PWpeuZ
Sun over South by. #sxsw http://vine.co/v/bdz0bXmH7LP
Harlem shake social geek demo edition. #sxsw http://vine.co/v/bwEFn1jbWDH
#createbig fill the "white space" booth at #sxsw http://vine.co/v/bwxWBmbWPBv (3M post-it booth - very cool)
Found the @Raleigh4u booth at #sxsw trade show! #workinthetriangle #innovateral http://vine.co/v/bwPYZ3zgvM2
Great old school #sxsw tip poster triptik from nice @HyattConcierge at Hyatt House Austin http://vine.co/v/bwW9HqxaFag