Elgin chamber 2 11 11 7 steps to better email marketing

1. 7.5 Steps to Better Email Marketing(And Get Better Results!) tom wieczorek sales automation specialists south elgin IL CRM and Contact Management software for small business marketing & sales 2/11/2011 1 Copyright 2011 - sales automation specialists - All rights reserved

5. Service & sales calls

9. Written correspondence (invoices, statements, etc.)

14. Events and meetings

20. Email signature

26. Email signature

27. In-store guest book

30. CRM

31. Contact Management

32. Excel

33. Whatever

38. Web site opt-in – single or double

39. Implicit

46. No-no’s

49. No-no’s

50. Purchased lists

53. No-no’s

54. Purchased lists

55. CD-ROMs

61. For later retrieval

64. What’s in it for me?

65. Will you share or sell my info to others?

72. Motivate a purchase

76. Increase event attendance

81. Inform

86. Inform

87. Inform prospects of your product/service

88. Show people that you’re an expert

93. Inform

96. Relate

101. Inform

104. Relate

105. Increase loyalty

109. Discounts

110. Coupons

111. Offers

114. Special privileges

115. Acknowledgements – you & your customers

118. Advice

119. Research

120. Facts

121. Opinion

128. Newsletters

131. Newsletters

132. Frequency – regular, i.e., monthly, weekly, quarterly

135. Newsletters

136. Frequency – regular, i.e., monthly, weekly, quarterly

137. Lots of educational content (typically non-promotional)

138. Use bullets, summarize information, be concise

143. Promotions/Invitations/Surveys

147. Frequency – depends on your sales cycle and product/service

151. Frequency – depends on your sales cycle and product/service

152. Focus on the promotion – limited, but targeted content

157. Announcements

160. Announcements

161. Frequency – event driven

164. Announcements

165. Frequency – event driven

166. Press release, holiday greetings

172. Create a “Master Schedule” – in Excel for some other format easily monitored and changed

175. Create a “Master Schedule” – in Excel for some other format easily monitored and changed

176. Inform people signing up know what the frequency will be

182. When is your audience most likely to read it?

186. Day of week – Tuesday’s and Wednesday’s

191. Time of day – 10am to 3pm

196. Time of day – 10am to 3pm

197. Test for timing – segment your list & try different variations

206. Use a name your audience recognizes

209. Use a name your audience recognizes

210. Include your organization or brand

215. Be consistent

221. These words:

224. These words:

225. Free

228. These words:

229. Free

230. Spam

233. These words:

234. Free

235. Spam

236. Guarantee

239. These words:

240. Free

241. Spam

242. Guarantee

243. Credit card

246. These words:

247. Free

248. Spam

249. Guarantee

250. Credit card

251. Sex

256. ALL CAPITAL LETTERS

260. Funky characters - ΨЖ©₵

265. Excessive punctuation !!!!!???????

271. Excessive use of “Click Here!”

278. Symbols such as $$$$$$$

285. Symbols such as $$$$$$$

286. No “From” address

294. “3 Exciting tips about . . .”

297. “3 Exciting tips about . . .”

298. “7 things the government doesn’t want you to know about . . .”

308. Provide relevant, valuable information

312. Be clear and concise

317. Use appropriate graphics

323. Use white space effectively

330. Include “Call to Action” links

337. Include “Call to Action” links

338. Create a sense of urgency, when sending promotional material

341. No chili recipes

342. Who’s the author of the content?

343. Proofread and/or send it to another set of eyeballs

349. It’s not about you!

355. Will they discuss it with others? Friends/associates/bosses?

364. Spray & Pray

371. Sent

374. Sent

375. Opens

378. Sent

379. Opens

380. Spams

383. Sent

384. Opens

385. Spams

386. Bounces

389. Sent

390. Opens

391. Spams

392. Bounces

393. Opt-outs

396. Sent

397. Opens

398. Spams

399. Bounces

400. Opt-outs

401. Embedded clicks

407. Open rate trending down – why?

411. Fewer clicks on embedded links?

415. Fewer clicks on embedded links?

416. Open rate steady/going up/going down?

422. If you continue an article on a web page, how many are reading?

428. Links to drive traffic to your web site

429. Find out if clicks become conversations and conversations become conversions

435. Date and time-of-day sent

439. From and subject lines

444. Email format – readability

450. Calls to action – strong enough?

456. Calls to action – strong enough?

457. Call recipients to get reaction, opinions, feedback

465. Learn about your customers’ interests

468. Learn about your customers’ interests

469. Collect contact information and personalize your emails as much as possible

473. Twitter

474. Facebook

475. LinkedIn

476. Plaxo

477. Your own website

483. Use with ACT!, MS Excel, other CRM’s

487. Emma (www.emma.com)

492. SalesNexus (www.salesnexus.com) – CRM

498. Ace Of Sales (www.AceofSales.com) – CRM

504. Ace Of Sales (www.AceofSales.com) – CRM

505. InfusionSoft (www.infusionsoft.com) – CRM

510. SalesNexus (www.salesnexus.com)

511. Ace Of Sales (www.AceofSales.com)

512. InfusionSoft (www.infusionsoft.com)

513. Aweber (www.aweber.com)

519. Tightly integrated with Sage’s ACT! & SalesLogix

522. Tightly integrated with Sage’s ACT! & SalesLogix

523. Vertical Response (www.verticalresponse.com)

Elgin chamber 2 11 11 7 steps to better email marketing

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