Presentation given in the context of : Développez votre PME grâce aux médias sociaux ! (module essentiel) @ Solvay Entrepreneurs

1. Your company &
the “social stuff”
Entry level

2. agenda
‣ intro
‣ context
‣ web 2.0
‣ history & statistics
‣ enterprise 2.0
‣ you 2.0
‣ small challenges

3. intro

4. me, myself & i
@theafter
http://davidhachez.com/

5. golden rule

6. platinum rule

7. context

8. evolution of mankind

9. evolution of societies
source: In Search of How Societies Work, David Ronfeldt, 2006

10. comparing models
source: In Search of How Societies Work, David Ronfeldt, 2006

11. the shift

12. time & space

13. networks
Singapore blogosphere 2008

14. encoding

15. search

16. contribute

17. from

18. to

19. media habits change

20. people + web 2.0
=
social media

21. web 1.0

22. web 2.0

23. stats & insights
www.facebook.com/insights/
trends.google.com/trends
www.google.com/adplanner
www.google.com/insights/search/
cim.be/fr/internet/trafic/résultats/public

24. TNS digital life

25. theconversationprism.com

26. theconversationprism.com

27. enterprise 2.0

28. build a social website
elliance.com

29. elliance.com

30. benefits?

31. McKinsey, 2009

32. McKinsey, 2009

33. McKinsey, 2009

34. McKinsey, 2009

35. McKinsey, 2009

36. you 2.0

37. about you
‣ do you use the net? eMail, Surf?
‣ do you (or your company) have a website /
blog?
‣ do you have a mobile phone?
‣ can you name 5 Social Networks?
‣ why do you want to use them?

38. http://jasonchenoweth1.blogspot.com

39. ‣ google.com
‣ linkedin.com
‣ facebook.com
‣ twitter.com
‣ delicious.com
‣ netvibes.com
‣ slideshare.net

40. conclusion

41. in the end
‣ nothing changes
‣ everything changes
http://darmano.typepad.com/

42. ‣ you can
‣ try, try, try
‣ share : in + out
‣ know why you do what you do
‣ ask for more...

43. Innovation timeline 1900-2050
Hybrid car Wearable computers Virtual reality windows Sleep surrogates
Self-cleaning windows Digital mirrors Artificial brain
Space factories
Virtual keyboard Soft baths Space mining
Fuel cell bike Sensory Internet Synthetic bacteria Compulsory biometric ID Web 4.0
Mandroids
Birth control patch
Plastic bones Space ladder Single global currency Quiet paint
Artificial liver GPS clothing
Viagra Self-driving cars Video wallpaperWarp drive
Robotic surgery Baby exchanges
Nano drinks Robotic insects
Web-TV Gene based diets
Road reservation system
VR enhancing drugs Global flat tax system
Pentium processor
Artificial eyes Silent villages
World Wide Web Offshore prisons 3D fax Fuel cell phones
Stress control clothing
HTML Prison countries Virtual protest marches
HD-TV Robotic soldiers
Sleep hotels Hydrogen fuel stations Robocops
DVD Reputation trading Global voting
Kevlar Prozac Dream machines Just in time shopping 3D printers
Test tube baby
Self-cleaning houses
Microprocessor Disposable contact lens Face recognition doorsNanobotic toothpaste
IVF e-suit Memory enhancement in humans Human memory downloads
DNA computer Man on Mars
Cat scanner Laser printer 3-D gaming Individual pollution credits Rounjin Z-0001 card
Global ID
Space station E-newspapers (e-ink) Smart baths
Space shuttle Disposable camera Virtual holidays Sleep surrogates
Word processor 150GB memory stick Nano pills DNA Scrambler
Pong Hepatitis B vaccine Intelligent cosmetics Reputation trading
VCR
Cellular phone Synthetic skin Accelerated schoolingHelio-Beryllium Brain switchers
Heart transplant Space tugs
The Pill Internet Magnetic resonance imaging MySpace Randominoes
Disposable phones Skyshield Brain transplants
Plate tectonics Artificial heart CD-ROM Skype Needlecasting Granton motor
DNA VisiCalc Apple Macintosh
Barcodes Youtube Invisibility cloak
Aqualung Apple Lisa Replicators
ATM Liposuction GPS Child-care robots Gravity tube
Nylon Credit card Astroturf IBM PC Flickr Robotic pest control
Electronic computer Acrylic paint Walkman Netscape Alien detectors Neuronic whip
E=MC2 Liquid paper MS-DOS Homorium
Cubism Video game console Goggle Disintegrator Joymakers
Transatlantic flight Nuclear fission Tupperware Silicon chip Compact disc
Jet Engine Email Sintered Armorgel
Hydrofoil Photocopier Computer mouse
Fast Company magazine Dustmotes Self-repairing roads Scramble suit Invisi-spray
Quartz crystal clock Carbon dating Moon landing Wired magazine
Traffic lights Post-It note ebay Napcaps
Tabloid newspaper Assembly lines Chocolate chip biscuits Microwave oven Colour TV Camcorder Moon village Helio-Beryllium
Cassette tape
Tape recorder Helicopter Television Hearing aid Velcro Frisbee Dot matrix printer Truth sensors Short-wave scapelSmart bullet
Aeroplane Polaroid camera Yahoo Mindwipes
Safety razor Lego Instant coffee
Plastics Band-Aid Fluorescent lighting Atom bomb SuperglueSatellites Starbucks Amazon Spray on surgical gloves
Automobile Sonar Nuclear power Artificial printer
Parking meters Mr Potato head Laser Gore-tex Granton motor Labots
Cornflakes Bra Spindryer Penicillin Ballpoint pen Floppy disc AOL Localizers
Silly putty Hovercraft Home computing Oceanic thermal converter
1Vacuum cleaner Vegemite Cats eyes Jacuzzi
Sliced bread Radar Jet airliner Radial tyres Barbie
Pocket calculator
Fax machine
1900 1950 2007 2050
www.nowandnext.com

44. thank you