This presentation for the Eyouth conference in Antwerp 27 May 2010 discusses how 3 evolutions (in youth culture, technology and economy) have augmented the importance of authenticity for young people described as ‘generation why' Authors of the paper are: Pedro De Bruyckere Arteveldehogschool (CompAHS PWO-project 'Is dat echt?') Hannes Leroy KuLeuven Johannes Claeys VSKO

1. Authenticity as a selection toolGeneration Y or Generation why? De Bruyckere Pedro Leroy Hannes Claeys Johannes

2. What is authenticity?‘autos’ = self & ‘hentes’ = doerBeing your own master

3. Why is authenticity important?Closelyrelated to the ‘self’

4. An authentic existence is an existencein which the subject understandshis or her own choicesand connects oneselfwith meaningful life projects.

5. A process of remainingtrue to a ‘self in context’

6. Why has the importance of authenticityaugmented?

7. 3 Evolutions Evolutions in youth culture and views on youth culture The Evolution towards an experience-economy The evolution towards and breakthrough of a 24/7 information society.

8. Closelyrelatedto post-modernism&more choicesone has to make.

9. From SUBCULTURES

10. To a supermarket of stylesto make a personalchoice

11. 3 Evolutions Evolutions in youth culture and views on youth culture The Evolution towards an experience-economy The evolution towards and breakthrough of a 24/7 information society.

12. Anexperienceeconomy

14. Direct examples

15. Glocalisation

16. Defriending E-holiday E-congé

17. Peer Review Gevonden via @netlash

19. Transparancy

22. Authenticity as a form of new social regrouping

23. Buthow do youget the label ‘authentic’?