Meshi Business Card - bpma Student Design Award entry

1. 1
Meshi: ‘a traditional Japanese method of exchanging
business cards.’
Seeing how respectful the tradition is I realised a
company could have a larger impact on the
recipient of the product by offering it with the same
care and respect.
A meshi exchange includes holding the card from the
corners, the thumb holes used to access the cards
are shaped to guide the users thumbs to this position.
Meshi Business Card Holder
Nathan Hulman – Nottingham Trent University

2. 3. Included
information is
discarded when
no longer
needed.
1. Promotional
gift is given out
to students,
tourists,
professionals
2. User receives
gift in thoughtful
manner,
remembers how
it was offered
5. Card holder is
used daily, user
is reminded of
the company
each time it’s
used
4. Company is
promoted
when others
see card holder
being used.
The colour, branding and finish can
be changed to the company’s
preference.
The product is designed to package
any promotional material the company
desires, once used, the contents can
be discarded and the product used as
a card holder.
The logo is positioned so that
it get’s exposed to the both
the recipient and anyone else
nearby when used.
Product Lifecycle
Nathan Hulman – Nottingham Trent University
2

3. Technical Specification
13mm
5mm
60mm
63mm
85mm
100mm
60mm
28mm
Logo 2
Logo 1
• Material - Opaque matte finish Cellulose Acetate
• Manufacture - Injection Moulded
• Logo Application – Moulded
3Nathan Hulman – Nottingham Trent University
The card holder is designed to be slim to make it more pocket friendly,
with a 3-4 credit card capacity with room for more business cards.
Company logo is moulded into the material in 1mm recess.
A durable Polymer is used to ensure this product has a long lifespan and
survives everyday use in a variety of environments.