You’ve already listed your home for sale once and it didn’t sell. So, what now? Follow these proven tips for making sure your home sells the second time around!

1. Tips to MakeSureYour
HomeSells theSecond
TimeAround
You’ve already listed your home for sale once and it didn’t
sell. So, what now?
FromThe CameronTeam inWilmington, North Carolina

2. DidYou
Hear
Crickets?
You listed your home in the
local Multiple Listing Service for
3 months?
6 months?
12 months?
OVER AYEAR?
…without any takers.

3. WereYour
Expectations
Not Met?
Your Realtor® promised
results, but selling your home
just didn’t go as expected.
Perhaps there were no
showings…or a lot of
showings, but no offers.
Now your Realtor® has run
out of ideas or has gone quiet,
and you’re still left with a
home.

4. Time to
Regroup!
Feeling hopeless?
Don’t! There’s still hope.
Now is the time to regroup and
re-energize!
It’s also a good idea to give your
home time off of the market to
erase it from buyer’s minds
(you’ll see why).

5. Tip 1:
Reevaluate
Your
Home’s
Price
If your home was priced too
high, it’s possible you scared
away potential buyers and
agents who didn’t want to
“waste their time”.
A stale listing screams,
“beware!” It makes buyers and
agents question your home’s
condition.

6. Tip 1:
Reevaluate
Your
Home’s
Price
Ask another Realtor® for a
Comparative Market Analysis
of homes that have sold in the
past 6 months, including:
 Listing price
 Sold Price
 Days on the Market
 Seller Concessions
 Potential IssuesThat Slowed
Their Sale

7. Tip 2:
Take
Another
Look atYour
Home’s
Condition
Put your emotions aside and
look at the home as a buyer. If
you were seeing it for the first
time, would your home make
you say “Wow”?
Or is there more you can do?
Consider having a trusted
friend walk through the home
and give their honest opinion.

8. Tip 2:
Take
Another
Look atYour
Home’s
Condition
You don’t need to remodel, but
you should:
 De-Personalize
 De-Clutter
 Update (Fixtures and Paint)
It might not feel like “home”
for a few months, but it’s worth
getting the home SOLD.

9. Tip 3:
Rejuvenate
Your
Marketing
Plan
Evaluate how your home was
presented:
 Do the pictures represent the
home in its best state?
 Did the listing include any pictures
of features that may instantly turn
a buyer away?
 Did the description point out the
home’s best features?
 Was a virtual tour used?
 Did you have too strict showing
restrictions?

10. Tip 3:
Rejuvenate
Your
Marketing
Plan
Evaluate where your home was
marketed:
 Was it on major search sites and
social media?
 Did the Realtor hold an open
house?
 Were flyers put out and a lead
capture tool, like text-for-info,
used?
 Was the information about the
home accessible on smartphones?
 Did the Realtor hold an open
house or a broker luncheon?

11. Tip 3:
Rejuvenate
Your
Marketing
Plan
Finally, consider the power of a
well-connected agent.
An agent with a deep network
of local agents will be able to
target other Realtors with out-
of-town buyers already looking
in your home’s price range.
Out-of-town buyers can be the
hardest to reach.

12. Tip 4:
Hire a Home
Marketing
Expert
Don’t be fooled. Not all
Realtors® are the same!
This time around, don’t just hire
a Realtor® - hire a Home
Marketing Expert (HME).
An HME focuses on listings.
They don’t just list your home in
the MLS.They know the best
strategies for selling homes for
the most amount of money.

13. Tip 4:
Hire a Home
Marketing
Expert
They know how to highlight your
home’s best features and use
cutting edge technology to get
them seen.
They assist you in setting a
competitive listing price and
market your home through
proven outlets, so it sells in less
time for more money.
You’re no dummy! Use your
previous listing experience to ask
relevant questions and interview
multiple agents.

14. Tip 5:
VisitOur
Website for
More
Information
on Hiring a
Realtor®
“12 QuestionsYou Should Ask Before
Hiring Any Real EstateAgent”
www.TheCameronTeam.net