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©2014 Goodwin Procter LLP
Structuring Founder Relationships
Founder Equity / Relationships; Shareholder
Agreements and Choice of Entity
Robert E. Bishop
Goodwin Procter LLP 2
Innovation
Goodwin Procter’s Founders Workbench
  Founders Workbench: a free, online
resource to help entrepreneurs navigate
many of the legal and organizational
challenges
  Site includes self-service tools for
generating basic company legal
documents
  Resources include significant content,
links and library of resources, Capital
Calculator, Deal Dictionary, Document
Driver, and Founders Workbench blog
2
1st Place
“Your Honor” Awards Web
Site Winner
CIO 100 Award Winner
for Information Technology
Department
Legal Standard of Excellence Award Winner
from the Web Marketing Association’s WebAward 2013
Awards
Top 5 U.S. Law Firm
for marketing and business development. Ranking based
on the use of technology, social media and other
communications tools; Founders Workbench featured
case study
Goodwin Procter LLP 3
Overview
  Founder Equity / Relationships
  Shareholder Agreements
  Choice of Entity
Goodwin Procter LLP 4
Founder Equity / Relationships
Choosing the Right Co-Founders:
  One of the most critical decisions a team has to make
  Skill set is critical but so is personality / compatibility
  Character and work ethic are essential
Goodwin Procter LLP 5
Founder Equity / Relationships
How to divide the pie?
  More of an art than a science
  Pro rata is not (necessarily) right
  Considerations:
›  Relative contributions (IP, commitment, intangibles, etc.)
›  Opportunity costs to the Founders (what other options do the Founders
have?)
  Cash investments should (typically) be addressed separately
  Resolve this issue at the outset – do NOT “kick the can”
Goodwin Procter LLP 6
Shareholder Agreements
Key terms:
  Vesting
  Composition of the Board of Directors
  RoFR / Co-sale rights
Goodwin Procter LLP 7
Vesting
Importance of vesting:
  Without it, a Founding team member can leave and keep all of his or
her stock
  Most investors (particularly VCs) will insist on it
›  Tactical advantage of putting something in place upfront that could
survive
›  BUT the investors can always make you re-write terms
Goodwin Procter LLP 8
Vesting (Cont.)
Vesting terms, etc.:
  Typically 4 years
  Monthly or quarterly vesting
  No “cliff” – different than employees
  Some vesting upfront? Maybe
  Types of acceleration
›  Termination without “cause” quit for “good reason”
›  “Single trigger” on a “sale event”
›  “Double trigger” and “modified double trigger”
›  Death / disability
  83(b)s – 30 days is no joke
Goodwin Procter LLP 9
Board of Directors
  Need to determine who is going to “run the show”
  Generally tracks ownership, but not necessarily
  Use an odd number of directors to avoid deadlock (can be difficult
with 2 equal co-Founders)
  Keep it simple
  This will get revisited in connection with a financing
Goodwin Procter LLP 10
RoFR / Co-Sale Rights
Rights of First Refusal
  Gives the Company / the other Founders the right to purchase
shares that a co-founder proposes to sell
Co-Sale Rights:
  Gives the other Founders the right to sell along side a co-Founder
that proposes to sell shares
Goodwin Procter LLP 11
Other terms
  Post-IPO lock ups – good to get these in place at the outset
  Restrictions on transfer
  Put / Calls – sometimes in unique situations
  Amendment terms – be careful here!
Goodwin Procter LLP 12
Choice of Entity
Typically 3 Choices:
  C corporation
  S corporation
  Limited liability company
Each generally provide a “liability shield” which is the primary reason
for incorporating, but there are differences…..
Goodwin Procter LLP 13
C corporations
  Most common approach for high growth companies
›  Simplicity / familiarity
›  Most VCs have restrictions on their ability to invest in LLCs because of
certain tax implications to their limited partners
›  VCs (and other entities) cannot invest in S corps
  Downside: Double taxation and other less favorable tax implications
Goodwin Procter LLP 14
S corporations
  Benefits:
›  Looks like a C corporation
›  No double taxation
›  Other tax benefits
  Disadvantages:
›  Limit on number of shareholders
›  Only one class of stock permitted (precludes preferred stock financings)
›  Only U.S. individuals (and certain trusts) can be shareholders
Goodwin Procter LLP 15
Limited liability companies
  Benefits:
›  No double taxation
›  Other tax benefits
›  Ability to grant “profits interests”
›  Maximum flexibility / “blank slate”
  Disadvantages
›  Less familiar
›  More complex / expensive
›  Requires more sophisticated advisors

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Structuring Founder Relationships

  • 1. ©2014 Goodwin Procter LLP Structuring Founder Relationships Founder Equity / Relationships; Shareholder Agreements and Choice of Entity Robert E. Bishop
  • 2. Goodwin Procter LLP 2 Innovation Goodwin Procter’s Founders Workbench   Founders Workbench: a free, online resource to help entrepreneurs navigate many of the legal and organizational challenges   Site includes self-service tools for generating basic company legal documents   Resources include significant content, links and library of resources, Capital Calculator, Deal Dictionary, Document Driver, and Founders Workbench blog 2 1st Place “Your Honor” Awards Web Site Winner CIO 100 Award Winner for Information Technology Department Legal Standard of Excellence Award Winner from the Web Marketing Association’s WebAward 2013 Awards Top 5 U.S. Law Firm for marketing and business development. Ranking based on the use of technology, social media and other communications tools; Founders Workbench featured case study
  • 3. Goodwin Procter LLP 3 Overview   Founder Equity / Relationships   Shareholder Agreements   Choice of Entity
  • 4. Goodwin Procter LLP 4 Founder Equity / Relationships Choosing the Right Co-Founders:   One of the most critical decisions a team has to make   Skill set is critical but so is personality / compatibility   Character and work ethic are essential
  • 5. Goodwin Procter LLP 5 Founder Equity / Relationships How to divide the pie?   More of an art than a science   Pro rata is not (necessarily) right   Considerations: ›  Relative contributions (IP, commitment, intangibles, etc.) ›  Opportunity costs to the Founders (what other options do the Founders have?)   Cash investments should (typically) be addressed separately   Resolve this issue at the outset – do NOT “kick the can”
  • 6. Goodwin Procter LLP 6 Shareholder Agreements Key terms:   Vesting   Composition of the Board of Directors   RoFR / Co-sale rights
  • 7. Goodwin Procter LLP 7 Vesting Importance of vesting:   Without it, a Founding team member can leave and keep all of his or her stock   Most investors (particularly VCs) will insist on it ›  Tactical advantage of putting something in place upfront that could survive ›  BUT the investors can always make you re-write terms
  • 8. Goodwin Procter LLP 8 Vesting (Cont.) Vesting terms, etc.:   Typically 4 years   Monthly or quarterly vesting   No “cliff” – different than employees   Some vesting upfront? Maybe   Types of acceleration ›  Termination without “cause” quit for “good reason” ›  “Single trigger” on a “sale event” ›  “Double trigger” and “modified double trigger” ›  Death / disability   83(b)s – 30 days is no joke
  • 9. Goodwin Procter LLP 9 Board of Directors   Need to determine who is going to “run the show”   Generally tracks ownership, but not necessarily   Use an odd number of directors to avoid deadlock (can be difficult with 2 equal co-Founders)   Keep it simple   This will get revisited in connection with a financing
  • 10. Goodwin Procter LLP 10 RoFR / Co-Sale Rights Rights of First Refusal   Gives the Company / the other Founders the right to purchase shares that a co-founder proposes to sell Co-Sale Rights:   Gives the other Founders the right to sell along side a co-Founder that proposes to sell shares
  • 11. Goodwin Procter LLP 11 Other terms   Post-IPO lock ups – good to get these in place at the outset   Restrictions on transfer   Put / Calls – sometimes in unique situations   Amendment terms – be careful here!
  • 12. Goodwin Procter LLP 12 Choice of Entity Typically 3 Choices:   C corporation   S corporation   Limited liability company Each generally provide a “liability shield” which is the primary reason for incorporating, but there are differences…..
  • 13. Goodwin Procter LLP 13 C corporations   Most common approach for high growth companies ›  Simplicity / familiarity ›  Most VCs have restrictions on their ability to invest in LLCs because of certain tax implications to their limited partners ›  VCs (and other entities) cannot invest in S corps   Downside: Double taxation and other less favorable tax implications
  • 14. Goodwin Procter LLP 14 S corporations   Benefits: ›  Looks like a C corporation ›  No double taxation ›  Other tax benefits   Disadvantages: ›  Limit on number of shareholders ›  Only one class of stock permitted (precludes preferred stock financings) ›  Only U.S. individuals (and certain trusts) can be shareholders
  • 15. Goodwin Procter LLP 15 Limited liability companies   Benefits: ›  No double taxation ›  Other tax benefits ›  Ability to grant “profits interests” ›  Maximum flexibility / “blank slate”   Disadvantages ›  Less familiar ›  More complex / expensive ›  Requires more sophisticated advisors