A brief overview of some of the latest changes to layout and functionality of Facebook's pages for business and brands.

1. Social Forces presents:
Eek! What happened to my
Facebook page?
You may or may not have noticed it, but Facebook just installed a fairly
significant overhaul of their “pages” last night. We thought we’d take a moment
to let you know what this might mean for you and your page.
To start, go to your page on Facebook as an admin and select “Preview” to start
test-driving the new site. Facebook offers up a tour of their own, which we
recommend looking at first, but hopefully our info will help clarify a bit more.
IMPORTANT: Choosing “Convert” will make your adoption of the new page
permanent. Scary, yes, but they’ll be switching all pages over on March 11
regardless, so perhaps it’s best to be proactive?
Tuesday, February 15, 2011

2. Featured Images
The new layout will display 5 images at the top of your page. By default,
these are the 5 most recent images added by you.
Idea: You cannot remove this, nor choose how many images are shown, but
you can control WHICH images are shown, by hovering and clicking the “x” in
the top right of an image to remove it, or uploading a new image to add to it.
It’s not entirely intuitive, but hey, maybe that’ll come in the next update : )
Tuesday, February 15, 2011

3. Profile Image Size Change
The maximum allowable profile image size has changed from 200x600 to
180x540. For now, that means your image has been cropped and/or re-sized
to fit the new area.
Idea: Moving forward, keep your images to this overall size or this maximum
width with a different height.
Tuesday, February 15, 2011

4. Use Facebook as Page
You now have the option to switch between using Facebook as YOU or as
your PAGE. This can be toggled at any time. (see red oval)
Idea: Post something to the page of a B-to-B prospect as your page.
For another cool idea, click “Edit Info” (green oval above) and see the next
page of this doc.
Tuesday, February 15, 2011

5. Comment on your Page as YOU
We’re really excited about this one. Ever wanted to post on your page as YOU
instead of as your PAGE? Now it’s finally possible, without any crazy work-
arounds. Just go to “Your Settings” and uncheck the “Always comment...”
checkbox, toggle the setting from the previous page of this doc to be “YOU”,
and comment as your true identity.
Tuesday, February 15, 2011

6. Where are my tabs??
If your page used to have “Tabs” at the top... well, they’re still around. Just
not where you expect them. These items have moved to the left column
beneath your profile image.
Why? The consensus seems to be that Facebook wants to encourage
interaction with fans vs. more “website”-like treatments found on some tabs.
Tuesday, February 15, 2011

7. Can I still default to a tab?
If you want first-time or non-fan visitors to see a specific tab first instead of
your wall, you can still do this. Just choose from the “default landing tab”
menu seen above.
Tuesday, February 15, 2011

8. Potty Mouth controls
Concerned about people using choice words on your page? Now you can
choose the words to block - as well as implement a standard “profanity”
filter.
Tuesday, February 15, 2011

9. Anything else?
These are just a few of the many changes Facebook made, but we think these
are the ones with the most potential for your brand’s site. If you have any other
questions, or anything you’d like help with regarding your page, feel free to
drop us a line: helen@socialforces.com
Tuesday, February 15, 2011