FUN - Using the power of fun to increase consumer loyalty and advocacy
•
0 j'aime•373 vues
This version of "FUN - Using the power of fun to increase consumer loyalty and advocacy" was presented by Kate Whatley of Social Forces to the students of the USF AdClub in Tampa Florida.
Recommandé
Contenu connexe
En vedette
En vedette (7)
Similaire à FUN - Using the power of fun to increase consumer loyalty and advocacy
Similaire à FUN - Using the power of fun to increase consumer loyalty and advocacy (20)
Plus de Carl Vervisch
Dernier
Dernier (20)
FUN - Using the power of fun to increase consumer loyalty and advocacy
- 1. FUN
- 2. Why Fun 2 At Social Forces, we believe that sharing fun experiences is one of the most powerful ways to create a bond — between brand and consumer, company and employee or agency and client. We believe fun is a powerful force for creating loyalty and advocacy.
- 3. Why Fun 3 Because fun is glue—for bonding people together. You Friends Brands Consumers FUN Company Employees Agencies Clients
- 4. Where fun exists CONSUMER FUN CO- CLIENT WORKERS
- 5. Where fun exists CONSUMER FUN CO- CLIENT WORKERS
- 7. What is Fun ? 7 Let’s start with some examples... Being with fun people/friends. Laughter Creating Playing Traveling Exploring
- 8. When does fun happen ? 8 To have fun, we must cross 3 barriers. Step 1: Relationship We must trust the people we’re with. Step 2: Approach We must be prepared to have fun. Step 3: Engagement We must enjoy what we’re doing.
- 9. Step One: Relationship 9 Trust Trajectory Expectation Delivery
- 10. Step One: Relationship 10 Disappointment Expectation Delivery
- 11. Step One: Relationship 11 Excellence Expectation Delivery
- 12. Step One: Relationship 12 What they expect of You Presence Ability Speed Attitude
- 13. Step One: Relationship 13 What you expect of them Compensation Direction Environment Culture
- 14. Step Two: Approach 14 What does it take to prepare for fun? Passion Positive attitude Commitment
- 15. Step Three: Engagement 15 Some qualities of fun activities: Creative opportunity Novelty / new things Shared / social interactions Challenge Reward / Recognition Excitement/Surprise Ownership
- 17. Where fun exists CONSUMER FUN CO- CLIENT WORKERS
- 18. Consumer Engagement Process 18 To have fun, we face 3 barriers. Step 1: Relationship Do we trust the source/brand? Step 2: Approach How is the engagement being proposed? Step 3: Engagement Do we enjoy the experience?
- 19. Step One: Relationship 19 Trust Trajectory Expectation Delivery
- 20. Step One: Relationship 20 What consumers expect from brands: Function Price Service Aesthetic Added Benefit
- 21. Step Two: Approach 21 Is our proposal / call-to-action: Relevant Accessible Captivating Timely
- 22. Step Three: Engagement 22 Some qualities of fun activities: Creative opportunity Novelty / new things Shared / social interactions Challenge Reward / Recognition Excitement/Surprise Ownership
- 23. Examples 23 ✓ Creative opportunity ✓ Reward / Recognition ✓ Novelty / new things ✓ Excitement/Surprise ✓ Shared interactions ✓ Ownership ✓ Challenge
- 24. Examples 24 ✓ Creative opportunity ✓ Novelty / new things ✓ Shared interactions ✓ Challenge ✓ Reward / Recognition ✓ Excitement/Surprise ✓ Ownership
- 25. Examples 25
- 26. Examples 26
- 27. Examples 27 ✓ Creative opportunity ✓ Reward / Recognition ✓ Novelty / new things ✓ Excitement/Surprise ✓ Shared interactions ✓ Ownership ✓ Challenge