1. How Mobile Bridges The Digital And Physical
World, And What Role Brands Can Play
How Mobile Bridges The Digital And Physical
World, And What Role Brands Can Play
I’m Mobile Me

2. The Big Big Gotham Black Headline Goes HereAbout Me
• Always hunting new media solution
• Path Finder
• No business only education
• Trend Analyzer
• Always hunting new media solution
• Path Finder
• No business only education
• Trend Analyzer
Director, Emerging Class
Consumer
(peeyush.shekhar@mindshareworld.com)
9+ years of experience in
Activation, Mobile, New Media
and Alliance in the Emerging
markets like India and Vietnam

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4. The Big Big Gotham Black Headline Goes HereQ & A
WHICH COUNTRY'S CONSUMERS SPEND MAXIMUM
TIME ON THEIR SMARTPHONES PER DAY?
a. INDONESIA
b. MALAYSIA
c. PHILIPPINES
d. THAILAND
WHICH COUNTRY'S CONSUMERS SPEND MAXIMUM
TIME ON THEIR SMARTPHONES PER DAY?
a. INDONESIA
b. MALAYSIA
c. PHILIPPINES
d. THAILAND
MALAYSIA ~ 4 HOURS / DAY

5. The Big Big Gotham Black Headline Goes HereQ & A
HOW MANY APPS ARE DOWNLOADED BY SOUTH EAST
ASIAN SMARTPHONE USERS IN A MONTH ON AVERAGE?
a. <10
b. 10-15
c. 15-20
d. > 20
HOW MANY APPS ARE DOWNLOADED BY SOUTH EAST
ASIAN SMARTPHONE USERS IN A MONTH ON AVERAGE?
a. <10
b. 10-15
c. 15-20
d. > 20
11 APPS IN A MONTH

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Asia Opportunity

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13. The Big Big Gotham Black Headline Goes HereGoogle Speak

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Source : Google

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Source : Google

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Source : Google

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Source : Google

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Source : Google

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Source : Google

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Brand RoleBrand Role

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25. The Big Big Gotham Black Headline Goes HereGet our house in order

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About the Mobile Marketing Association
(MMA )
The MMA is the premier global non-profit trade association representing all players in the
mobile marketing value chain. With more than 700 member companies, the MMA is an
action orientated organisation with global focus, regional actions and local relevance. The
MMA’ primary focus is to establish mobile as an indispensable part or the marketing mix.
The MMA works to promote, educate, measure, guide and protect the mobile marketing
industry worldwide.
Operates across four Regions
• Asia Pacific (APAC)
• Europe, Middle East and Africa (EMEA)
• Latin America (LATAM)
• North America (NA)
Current Local Councils
• Austria, China, France, Germany, Hungary,
India, Indonesia, Ireland, Italy, Nordics,
Philippines, Spain, South Africa, Turkiye & UK
New Local Councils
• East Africa, Portugal, Middle East, West Africa
and now Vietnam
Operates across four Regions
• Asia Pacific (APAC)
• Europe, Middle East and Africa (EMEA)
• Latin America (LATAM)
• North America (NA)
Current Local Councils
• Austria, China, France, Germany, Hungary,
India, Indonesia, Ireland, Italy, Nordics,
Philippines, Spain, South Africa, Turkiye & UK
New Local Councils
• East Africa, Portugal, Middle East, West Africa
and now Vietnam

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Thank YouThank You