Ava Lawler - Managing Director of Weber Shandwick @avalawler Alistar Nicholas - Senior Advisor of Weber Shandwick @alinicholas Proven strategies and tools are hard to access 600 million internet users including over 220 million active online shoppers who spend more money than any other online shoppers in the world. An overview of business opportunities available in China for marketers. A presentation from the China Digital Marketing & Social Media Summit held on the 24th of October 2013.

2. Ava Lawler
Managing Director
Alistar Nicholas
Senior Advisor

3. Exploring the digital marketing and
social media landscape

4. How big is the opportunity in china?
It’s “MEGA” huge!
Over the next 8 years:
China will expand from 3 to 13
megacities with populations of 1020 M people each
The majority of residents will be of
middle income status
• By 2016, China’s Personal
Purchasing Power > USA
• By 2020, China > USA’s economy

5. China already garners big share of
global ad spends
China’s ad spend is
ranked #3 in the world.
Asia expected to surpass
other regions in the next
few years

6. Pulse of Business in China is Staggering
Broad Group’s Record construction of a 30 Story building in 15 days

8. Mobile:
• Largest Smartphone market
globally (388M)
• 75% of internet users in China
access the internet via mobile
devices daily
Internet
• Most Internet users (538MM)
• More than population of EU or
almost 2X USA
• 10,000 new users to internet /day
Source: China Internet Watch, CNNC

9. Despite the
China
Firewall,
lots of
equivalent
and
innovative
platforms

10. Among platforms, Weibo is #1
2 competing
providers (Sina
Weibo and Tencent
Weibo)
400+M Registered
Users
100M posts / day
30M video views
per day
Most tier 1 cities
and 70% hold
college degrees
Essentially the
Facebook + Twitter
of China

11. China loves to create content on Weibo
Netizens don’t
just consume,
they also
contribute
(2 X USA
average) and
among highest
in the world

12. Four things to remember
1. Need to use LOCAL PLATFORMS and be CULTURALLY
RELEVANT;
2. ENGAGE with content creators;
3. Be STRATEGIC;
4. Don’t be afraid to ASK FOR HELP.