A brief insight into the China Digital Marketing & Media Summit that took place on the 24th of October.

3. The Rise of eCommerce &
mCommerce in China;
and the Opportunities for
Marketers

4. Chinese Consumers are Like No Other

5. Chinese Consumers are Like No Other

6. There are few places where China’s
differences are more obvious
than eCommerce & mCommerce…

7. 1. Scale & Growth

8. 2. Third Party Sales Platforms
2013 Q2 China B2C Online Shopping Revenue
Share

9. 3. Purchase Motivations
China was the source of 67% of counterfeit goods
seized globally between 2008 and 2010

10. 3. Purchase Motivations
110
cities in
China
have more
people than
Sydney

11. 4. Integration with Websites & Social Media
brand
38%
awareness
49%
purchase
intent
on company websites
85%share
regularly
online shopping experiences
socialmedia
on

12. 5. Mobiles
18%
of
online
shoppers in
China
shop mobile
via
sales grew
181% in the Q1 2013

13. 6. More Chinese Try before
they Buy … Online
45%
of
Chinese
shoppers
visitastore
before buying
online

14. So what does this
mean for Marketers?

15. 1. Increasingly Confident Chinese Consumers
are Going Online for Info and Purchasing
62%
of
Chinese travellers
want to travel independently

16. 2. Chinese Consumers Aren’t Just Looking
for Information on Search Engines
Advertising Revenue Q2 2013

17. 3. Online Allows You to Reach the Masses
75%of China’s 280 million affluent consumers
will live in‘smaller’cities by2020

18. 4. And Have The Masses Reach You
Searches
forAustralian
property
increased
61%
in the first5 months
of2013in
China

19. 5. Your Money Goes Further Online
Plaza 66, Shanghai:
200m² shop
AU$1.08
million/year
+ fitout + 10-15%
turnover rental

20. 6. Authentic Brands are Thriving Online
47%
of
wine
drinkers in
China
will buy wine
online
by 2020

21. 7. Online Allows you to be Nimble
Sales of
facemasks
grew
130%
in Jan 2013

22. 8. Eggs Outside the Distributor/Agent Basket

23. Smart Marketing and
Patience is Needed

24. In Conclusion
China Is Unique for Online Commerce:
1. Scale & Growth
2. Third Party Sales Platforms
3. Purchase Motivations
4. Integration with Websites & Social Media
5. Mobiles
6. Chinese Try before they Buy

25. What it Means for Marketers
1. Confident Chinese consumers are Online
2. Searching for Info not where you may think
3. The Masses can be Reached Online
4. And the Masses can Reach You
5. Money Goes Further
6. Authentic Brands Thrive
7. Online is Nimble
8. Less reliance on Distributors
Smart Marketing and Patience is Needed

29. For More Information
Please visit www.TheChinaGap.com