J.B. Kropp of SmartyTags presented for The Circuit an outstanding discussion of QR Codes and a way to connect with customers in a unique way. J.B. said that reading the codes is like hunting Easter eggs as you keep finding cool stuff!
QR (quick response) codes are showing up at the zoo to enhance your experience with videos, MP3s and links to informational websites, on business cards, and more!
SmartyTags, we learned, does more than offer analytics, they also offer hosting to link pdfs, white papers and more. J.B. mentioned gave us an overview of using QR codes to link to something of importance, and then, use the analytics to enhance marketing.
Also, J.B. showed us "under the hood" of SmartyTags and some of the data companies gather using QR codes. Awesome!
2. What
are
these
Codes?
๏ QR
Codes
(Quick
Response)
were
introduced
in
1994
by
Denso-‐Wave
(Toyota)
to
provide
a
way
to
decode
at
high
speeds.
๏ QR
Codes
are
open-‐source
๏ Datamatrix
and
MicrosoH
Tags
entered
later
๏ From
retailers
to
manufactures,
QR
Codes
are
being
used
to
deliver
unique
informa&on
to
the
end
consumer.
9. "Reaching
consumers
at
the
point
of
purchase
is
extremely
important
for
Fit
Fruit
and
Vegetable
Wash.
We
are
now
able
to
connect
with
the
consumer
digitally
by
allowing
them
to
scan
and
get
more
informa&on
about
the
product.
In
addi&on,
using
SmartyTags'
repor&ng
plaVorm,
we
now
know
which
geography
is
engaging
the
most,
which
is
very
valuable
for
our
marke&ng
analysis."
—
Todd
Wichman,
CEO,
HealthPro
Brands
12. Benefits
๏ Code
Management:
Ability
to
create
and
manage
a
set
of
codes
๏ Campaigns:
Create
and
manage
campaigns
based
on
&me
ranges.
๏ Real
Time
Analy@cs:
Data
broken
out
by
each
code
and
campaign
that
includes
number
of
scans,
mobile
type
and
geo
data
๏ APIs:
Allow
developers
to
build
in
the
SmartyTags
system
into
their
na&ve
applica&ons.
13. Example
execu&ons
๏ In-‐store:
deliver
digital
content
at
the
point
of
purchase.
Video
content
showcasing
who
is
using
the
product,
link
to
a
product
selector
app,
tes&monials
and
even
giving
them
an
exclusive
offer.
๏ Adver@sing:
create
a
code
for
each
print
ad
to
track
its
performance
and
change
the
content
in
real-‐&me.
๏ Packaging:
always
be
able
to
deliver
digital
content
to
the
consumer
while
the
product
is
in
the
home.
Product
info,
offers,
video
content,
etc
๏ Live
Events:
deliver
informa&on
to
the
consumers
who
are
a^ending
the
event
or
even
allow
them
to
“like”
or
“tweet”
while
on
loca&on.
๏ Mailings:
provide
a
way
to
connect
to
the
consumer
when
they
receive
mailings
at
their
home.