Contenu connexe Similaire à How to Target the US Market (20) How to Target the US Market2. Is the US market essential
for your business?
• Lots of potential in the US market…
• …but it’s crowded, and difficult to penetrate
3. Research the US Landscape
• Competition
• Market potential
• Costs of market entry
4. Adapting Your Product for the US
• Consumer purchase patterns
• Industry norms
• What pivots are needed?
5. Relocating to the US
• Is it necessary to operate in the US?
• Depends on industry
• For consumer-facing businesses, the sooner
the better
8. How Much Money Will You Need?
• Hiring salespeople
• Relocating employees
• Office space
12. B2B or B2B2C Companies
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Public relations
Analyst relations
Search engine optimization (SEO)
Compelling blog
Social media strategy
16. Blog
• News events for inspiration
• Publish consistently – same time/day (helps
w/ SEO)
• Spread out authors among staff
20. The Cline Group
• Marketing strategy and execution maps to
company’s business goals