2. SCIENTIFIC COMPETENCE
DARPA

3. SCIENTIFIC COMPETENCE
PACKET-SWITCHING

4. SCIENTIFIC COMPETENCE
ARPANET

5. POST

6. IDEATION
eMail
Electronic Mailing Lists
Electronic Bulletin Boards (EBB)

7. PROTOTYPE

8. PROTOTYPE
World Wide Web (www)

9. PROTOTYPE
CLAUDIO PINHANEZ
From November 1994 to March 1996, he
wrote the first documented online journal
while he was at MIT.
JUSTIN HALL
Started blogging in 1994, and was
named “The Founding Father of
Personal Blogging” by the New York
Times in 2004.

10. INVENTION
JOHN BARGER
 Coined the term “weblog” to describe his action of “logging
the web” as he surfed the internet.
 His web site, Robot Wisdom, was one of the earliest blog
sites.
PETER MERHOLZ
 Coined the term “blog” after jokingly tossing the phrase
“we blog” on his site, peterme.com

11. INVENTION
BLOGGING SYSTEMS

12. MEDIA ORGANIZATIONS AND SYSTEMS

13. COMMERCIAL MARKETS
Economic downturn has
driven marketing and
advertising groups to
utilize social media,
including blogs, to remain
competitive.

14. SUPERVENING SOCIAL NECESSITY
POLITICAL SAVVY
Blogging has
become a tool for
social and
political activism

15. SUPPRESSION OF RADICAL POTENTIAL
COMMERCIAL SUPPRESSION

16. SUPPRESSION OF RADICAL POTENTIAL
POLITICAL SUPPRESSION
Journalists who blog are not protected
under the SHIELD law

17. Suppression of Radical Potential:
Political Suppression
 International powers
suppress access to
online communication
tools
POST

18. MEDIA USES AND EFFECTS
1. To give opinions
express oneself
2. To seek and report
information
3. Participate in a
community
4. To document daily life

19. MEDIA USES AND EFFECTS
DIFFUSION
Blogs evolved from
diaries to
conversational
mechanisms

20. Diffusion
 “Bandwagon Effect”
 The introduction of the
BLOGROLL, expanding the
community of bloggers by
allowing them to hyperlink
to each other’s content.
POST

21. MEDIA USES AND EFFECTS Increase in widespread broadband internet access and
personal computers in homes
DIFFUSION

22. DIFFUSION
HTML + CSS + MOBILE DEVICES
 HyperText Markup
Language (HTML) and
Cascading Style Sheets
(CSS) allowed people to
program or customize their
own blogs.
 The growing popularity of
mobile devices and ease of
access contributed to the
popularity of microblogging.

23. SPIN-OFFS
MICROBLOGGING

24. Spin-offs : Video Blogs (vlogs)
POST

25. REDUNDANCIES
CHAT ROOMS AND DISCUSSION FORUMS

26. REDUNDANCIES
THE BLOG?
GROWING POPULARITY OF
MICROBLOGGING AND VLOGGING
COULD
TURN THE FULL-BLOWN BLOG
INTO A REDUNDANCY

27. REFERENCES
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Barger, J. (1997, August). [Web log message]. Retrieved from http://www.robotwisdom.com/home.html
Berge, Z. (1994). Electronic discussion groups. Communication Education, 43, 102-111.
Berners-Lee, T, Cailliau, R., Pellow, N. & Secret, A. (1993). Proceedings from the International Network Conference, 1993. The World-Wide Web
Initiative. San Francisco, CA.
Blogger/Trellix Press Release. (2001).Trellix Acquires License to Pyro Labs Blogger Technology. Retrieved from
http://danbricklin.com/log/bloggerrelease.htm
Crawford, A. B. (1982, Sep.). Corporate electronic mail – A communication-intensive application of information technology. MIS Quarterly, 1-13.
Denning, P. (1989, Nov-Dec). The ARPANET after twenty years. American Scientist, 77, 530-535.
Federal Communications Commission. (2007, February). Internet history: From ARPANET to broadband. Congressional Digest, 35-37.
Greenall, R. (2012, February 29). Livejournal: Russia's unlikely internet giant. BBC News. Retrieved from http://www.bbc.co.uk/news/magazine-
17177053
Grieve, J., Biber, D., Friginal, E., & Nekrasova, T. (2011). Variation among blogs: A multi-dimensional analysis. Text, Speech and Language
Technology 2011, 42(5), 303-322. Retrieved from https://perswww.kuleuven.be/~u0064311/GrieveetalBlogs.pdf
Harmanci, R. (2005, February 20). Time to get a life. San Francisco Chronicle. Retrieved from http://www.sfgate.com/cgi-
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Hill, K. A. & Hughes, J. E. (1997). Computer-mediated political communication: The USENET and political communities. Political Communication, 23, 3-
27.
Kolbitsch, J. & Maurer, H. (2006). The transformation of the web: How emerging communities shape the information we consume. Journal of Universal
Computer Science, 12 (2), 187-213.

28. REFERENCES
Konstan, J. A., Miller, B. N., Maltz, D., Herlocker, J. L., Gordon, L. R., & Riedl, J. (1997). GroupLens: Applying collaborative filtering to usenet news.
Communication of the ACM, 40 (3), 77-87.
Lindahl, C. & Blunt, E. (2003). Weblogs: Simplifying web publishing. Computer, 36 (11), 114-116.
McQuillan, J. M., Richer, I., & Rosen, E. (1980). The new routing algorithm for the arpanet. IEEE Transactions of Communications, 28 (5), 711-719.
Merholz, P. (1999, March 28). [Web log message]. Retrieved
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Miller, B. N., Riedl, J. T., Konstan, J. A. (1996). Proceedings from the Usenix Annual Technical Conference, 1997. Experiences with grouplens: Making
usenet useful again. Anaheim, CA.
Mortensen, T., & Walker, J. (2002). Blogging thoughts: personal publication as an online research tool. In Morrison, A. (Ed), Researching ICTs in
context (pp. 249-279). Oslo, Norway: InterMedia.
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