SlideShare une entreprise Scribd logo
1  sur  17
Télécharger pour lire hors ligne
Tourists’ behavior patterns in Barcelona
The Project .................................................................................................................................... 3
About the data analyzed ............................................................................................................... 3
Methodology ................................................................................................................................. 3
Key issues ...................................................................................................................................... 5
   Plaça Catalunya is the centre of Barcelona, for real ................................................................. 5
   Japanese, they love Barça ......................................................................................................... 5
   If it’s Thursday you’d better not go to Park Güell ..................................................................... 5
   Nightlife is the last name of the Port Olímpic ........................................................................... 5
   Hazy fog means amazing pics of the waterfront ....................................................................... 6
   When it gets cold let’s take a walk to Montjuïc ........................................................................ 6
Plaça Catalunya is the centre of Barcelona, for real ..................................................................... 7
Japanese, they love Barça ............................................................................................................. 9
If it’s Thursday you’d better not go to Park Güell ....................................................................... 10
Nightlife is the last name of the Port Olímpic ............................................................................. 11
Hazy fog means amazing pics of the waterfront ......................................................................... 13
When it gets cold let’s take a walk to Montjuïc .......................................................................... 13
Data 1.0 on Barcelona’s tourism ................................................................................................. 15
Data 1.0 vs Data 2.0 .................................................................................................................... 16
In our cities, especially in touristic cities such as Barcelona, we constantly see tourists with their
digital cameras, taking photos everywhere. We all know where they usually concentrate,
Sagrada Família, Park Güell, Camp Nou or just in Las Ramblas. But do we know if they change
their routes and plans on a rainy day, on Wednesdays or during sunny spring afternoons? We
would like to give answers to this type of questions through the analysis of pics taken by tourists
in Barcelona and uploaded to Flickr accounts. We believe that identifying certain behavior
patterns might be interesting to evaluate the location of new businesses, to better target tourism
services or just to improve the mobility and signalization of touristic spots. But we are also
interested in the impact of tourism on the city, not just its economy but on its public spaces, on
the quality of life of their neighborhoods and also its neighbors.




       Universe: tourists in Barcelona (7,133,524 in 2010 according to Turisme de Barcelona).
       Sample: 42,600 pics uploaded to 5,483 Flickr accounts (tourists) between March 1st
        2010 and March 1st 2011.
       Margin of error (with p=q=50% and a confidence interval of 95%): 1.3%



Data sources: Flickr, Weather Underground



NOTE: this sample is based on single unique users, whilst the universe shows total number of
tourists, but we have to take into account that for each pic uploaded there is usually more than
one tourist behind.




This study was based on the Flickr API, which allowed us to obtained more than 150,000
photos geolocated in Barcelona between March 1st 2010 and March 1st 2011. We have
discarded those whose owner’s origin is unknown (not indicated in his/her Flickr profile). After
that refining process we kept a little bit more than 80,000 photos. The following stage was to
exclude all those profiles located in Catalonia, i.e. beyond 200km from Barcelona, as for the
purpose of this project we decided not to consider them as tourists but occasional or even
regular visitors. Finally, we have 42,000 photos taken by tourists in Barcelona, now the
challenge is to analyze all of them and identify their behavior patterns.


In order to analyze where tourists mostly concentrate, we drew a total of 30 polygons, those
areas considered as the top tourist attractions in Barcelona. We include from Pl. Catalunya to
Sagrada Família or Park Güell, but others less known as Fòrum or even Pl. Kennedy, where
funicular to Tibidabo is taken.


Given the specific nature of the sample, it is important to highlight that conclusions that can be
drawn are conditional on the usual profile of a consumer who makes intense use of cloud
services and web 2.0, ie there is a profile of tourists visiting Barcelona that cannot be
represented in this analysis. Therefore, this is a study that focuses exclusively on Internet
heavy-users tourists, although it has to be said, they are becoming more numerous and
therefore it is gradually a more relevant sample for the whole tourism industry in Barcelona.


To compare the bias of this study regarding the reality of behavior patterns of tourists in
Barcelona, it is interesting to analyze some data 1.0, comparing it with the data 2.0 that we have
collected.
   Plaça Catalunya is the favorite spot for Barcelona’s tourists, as more than 14% of the
    total pics where taken.
   Santa Maria del Mar and the Born area occupies second place, whilst the Sagrada
    Família has to conform to fourth place.
   Tourism in Barcelona is highly concentrated in the district of Ciutat Vella, as 6 of the 10
    most photographed spots are located there.
   Half of the tourist attractions account for 85% of the total pics taken in Barcelona.




   Japanese have Camp Nou as their number one tourist spot, right above Sagrada
    Família.
   Both French and Spaniards have Macba as their favorite place for pics.
   Germans tend to concentrate around the Montjuïc area, especially the Olympic Ring
    and the Font Màgica.
   British are not really explorers, they have Pl. Catalunya, Sagrada Família, the Cathedral
    and the Park Güell as their top attractions.
   Top places for Americans are Santa Maria del Mar – Born, Boqueria and Casa Batlló.




   We can observe interesting habits among tourists, not just differentiating from
    weekdays and weekends, but also between weekdays.
   In the case of Camp Nou, Wednesday is the day of the week with a higher number of
    photos taken.
   Sagrada Família climbs up to 2nd position of the ranking on Wednesdays, being 14th
    on Mondays.
   The number of average photos taken at Park Güell decreases more than 75%
    compared with Wednesdays and 80% with Fridays.




   Tourists have it clear: when it gets dark the Port Olímpic is the place to have fun.
   Hours of most activity for tourists are those between 10am to 7pm. In these hours,
    tourists tend to move around most visited spots.
   Sagrada Família receives largest number of visitors from 10am to 1pm; decreasing
    significantly as the afternoon and evening arrive.
   1pm and 4pm are the hours with a higher number of pics taken.




   On rainy days tourists seem to look for shelter, so they prefer to move around famous
    buildings, churches or museums.
   The Rambla’s area close to Liceu, reaches 2nd position from regular 11th, on rainy
    days.
   In days of hazy fog in Barcelona, the area of Port Olímpic – Torres Mapfre is the most
    photographed spot, more than three times those taken in Plaça Catalunya.




   Favorite spots do not understand of cold or heat, as they remain as top visited places.
   The Montjuïc area is a especially preferred spot for tourists when it gets cold.
   With average temperatures between 21 to 25 degrees, tourists tend to increase their
    concentration on the Ramblas area.
   When temperature goes below 10 degrees, most interesting trend affects the Cathedral,
                                                nd
    as it climbs from general 13th position to 2 .
When analyzing where tourists take their photos in Barcelona, there is not a lot of margin to
surprise, at least among first places of the ranking. Plaça Catalunya is the favorite spot for
Barcelona’s tourists, as more than 14% of the total pics where taken there. For Barcelonans,
Plaça Catalunya is the emblematic center of the city, and tourists do not differ.

 However, among the rest of the Top 30 tourist attractions, we find that Santa Maria del Mar and
the surrounding Born area occupies second place, whilst the major symbol of the city, the
Sagrada Família has to conform to fourth place, just behind the Boqueria’s Market.

 From this analysis it is clearly observed how tourism in Barcelona is highly concentrated in the
district of Ciutat Vella, as 6 of the 10 most photographed spots are located there. Eixample is
just represented with Casa Batlló (5th position) and partly (jointly with Sants-Montjuïc) with the
Font Màgica – MNAC area (9th position).

 Success of FC Barcelona seems to have a significant impact over the city’s tourists, as its
stadium the Camp Nou, is ranked on the 15th position, even above of some really popular
places such as La Pedrera (20th), Plaça Sant Jaume (21st) or Tibidabo (22nd).

In general terms, we can see how half of the tourist attractions account for 85% of the total pics
taken in Barcelona during the analyzed period. Therefore, we just confirm that the city has
tourism model featured by a high space occupation, which might have a negative impact both
over tourists and locals.




                                          % of pics                                                  % of pics
  Rank        Top tourist attractions       over          Rank         Top tourist attractions         over
                                            total                                                      total

    1      Plaça Catalunya                  14,1%          16      Port Olímpic - Torres Mapfre       2,6%
    2      Santa Maria del Mar - Born       9,1%           17      Plaça Espanya                      1,9%
    3      Rambla Boqueria                  7,8%           18      Castell de Montjuïc                1,4%
    4      Sagrada Família                  7,6%           19      Rambla Canaletes                   1,4%
    5      Casa Batlló                      6,6%           20      La Pedrera                         1,3%
    6      Park Güell                       6,1%           21      Plaça Sant Jaume                   1,2%
    7      Port Vell - Aquàrium             4,9%           22      Tibidabo                           1,1%
    8      Macba                            4,9%           23      Arc de Triomf                      0,9%
    9      Font Màgica - MNAC               4,3%           24      Plaça Reial                        0,7%
   10      Rambla Colom                     3,7%           25      Plaça Universitat                  0,6%
   11      Rambla Liceu                     3,7%           26      Torre Agbar                        0,5%
   12      Anella Olímpica                  3,6%           27      Hotel W Barcelona                  0,4%
   13      Catedral                         3,2%           28      Hospital de Sant Pau               0,3%
   14      Parc de la Ciutadella            2,9%           29      Plaça Kennedy                      0,3%
   15      Camp Nou                         2,7%           30      Fòrum                              0,2%
Tibidabo                     Park Güell      Hospital de Sant Pau

                                                                                          Fòrum

            Pl. Kennedy
                                               Sagrada Família

                                                                        Torre Agbar

                                     La Pedrera
                                                  Casa Batlló
                                                                            Port Olímpic – Torres Mapfre

  Camp Nou


                           Pl. Espanya



         Font Màgica - MNAC                         Hotel W Barcelona


               Anella Olímpica
                                                  Castell de Montjuïc




                                       Arc de Triomf


Pl. Universitat         Pl. Catalunya
                                                                  Parc de la Ciutadella

                                      Catedral

                  Rambla Canaletes
                                                            Santa Maria del Mar - Born

     Macba                             Pl. Sant Jaume
             Rambla Boqueria
                                              Pl. Reial
                       Rambla Liceu                         Port Vell – Aquàrium



                          Rambla Colom
One of the most interesting variables to analyze in this project of pics taken by tourists in
Barcelona is to take an in-depth look to visitors by country of origin. Through this approach, we
have been able to detect actual differences on behavior patterns depending on the nationality of
the tourist. And the most shocking conclusion is that Japanese have Camp Nou as their number
one spot, neither the Sagrada Família nor the Park Güell or Casa Batlló achieved to overcome
Barça’s home as the place where a larger number of photos was taken.

But surprises are mixed with some topics that are confirmed. For instance, French are usually
perceived as culture and art lovers, and it seems to be that way, as their number one tourist
attraction is Macba (the Museum of Contemporary Art of Barcelona). That is also the favorite
spot for Spaniards. Germans tend to concentrate around the Montjuïc area, especially the
Olympic Ring and the Font Màgica – MNAC. Canadians show another unexpected pattern, as
                                                                th
they have as second favorite spot the Parc de la Ciutadella (14 position in the general
ranking).

British are probably not really exploring lovers, as they have Pl. Catalunya, Sagrada Família,
the Cathedral and the Park Güell as their top attractions. In the case of Americans, it is
confirmed again that they like the old part of the city, its antique buildings and churches. Their
top places are Santa Maria del Mar – Born, Boqueria and Casa Batlló.
Despite for the most visited spots, there is no pattern on affluence depending on the day of the
week, for other attractions, we can observe interesting habits among tourists, not just
differentiating from weekdays and weekends, but also between weekdays.

If we look at the behavior of tourists spots depending on the day of the week, it is interesting to
highlight how the Anella Olímpica (Olympic Ring) is mostly during the weekend, including
Monday and Friday in a minor rate, but from Tuesday to Thursday, pics taken reduce
significantly. Something similar happens to another sports attraction, the Camp Nou. In this
case, Wednesday is the day of the week with a higher number of photos taken (usual day of
Champions League match), however, tourists do not seem to visit the stadium on match day, as
there is no significant variation on Saturdays or Sundays. This is mostly explained because
Camp Nou’s Tour closes earlier on match day.

Macba is another interesting case, as largest number of visits seems to concentrate on
Thursdays and Fridays. Port Olímpic – Torres Mapfre area is another case of day specialization,
                                          rd
as visits increase on Mondays, reaching 3 place in the Top 30 ranking, being the only day that
                                                        th
hits the Top 10 (except for Thursdays when occupies 10 ).
                                                                     nd
We can’t forget Sagrada Família’s pattern. This spot climbs up to 2 position of the ranking on
                       th                th
Wednesdays, being 14 on Mondays, 6 on Tuesdays and Thursdays, third on Fridays and
               th
Sundays and 4 on Saturdays.
Another classic of Barcelona’s tourist routes is the Park Güell. This attraction follows a quite
steady pattern except for Thursdays, when the number of average photos taken decreases
more than 75% compared with Wednesdays and 80% with Fridays.
Barcelona is well-known as a tourist destination for going out and having fun enjoying its wide
nightlife offer. Although the city offers a wide range of bars and discos at the city center
(especially at Raval, Gòtic and Born areas), tourists have it clear: when it gets dark you must go
                                                                              nd
to Port Olímpic to have fun). Between 12am and 4am, this area reaches 2 place of the
                                                     th
ranking, when in the general count it occupies 16 position. During this hour range, it is also
remarkable activity around the Boqueria area of Las Ramblas and Plaça Sant Jaume.

Hours of most activity for tourists are those between 10am to 7pm. In these hours, tourists tend
to move around most visited spots, without a significant change on patterns. However, if we
analyze behavior for each spot, we can see some interesting things. For example, Sagrada
Família receives largest number of visitors from 10am to 1pm; decreasing significantly as the
afternoon and evening arrive. Same pattern is observed with other ticket attractions such as
Casa Batlló or Aquàrium.

Tourists tend to concentrate at Camp Nou between 1pm and 4pm, and also between 7pm and
10pm, in this last case due to matches. The Font Màgica at Montjuïc also has 7pm to 10pm as
a rush hour; in this case it is likely to be explained by the fountain lights show.

If you want to avoid tourists’ concentrations, then you’d better not go to any of the top
attractions between 1pm and 4pm, as these are the hours with a higher number of pics taken.
But there is another option to walk around the city in a more relaxed way: to do it between 4am
and 7am.
Tourists come to visit and see Barcelona’s favorite places and they do so no matter what the
weather is, however, on rainy days they seem to look for shelter, so they prefer to move around
                                                                                     rd
famous buildings, churches or museums. On a rainy day, Casa Batlló climbs to the 3 place of
                                  th
the Top 30 ranking, coming from 5 in the general ranking.
                                                                                     nd
Something more significant happens to the Rambla’s area close to Liceu, reaching 2 position
                th                                         th   th
from regular 11 . Barcelona’s Cathedral also climbs from 13 to 9 on rainy days. However,
Plaça Catalunya remains as number 1 spot, despite decreasing the percentage that represents
from the total.

In any case, the most surprising pattern is not found when rain appears, but when hazy fog
does. In these rare days in Barcelona, tourists seem to be attracted by the magic of the
combination of fog and the waterfront, as the area of Port Olímpic – Torres Mapfre is, with a
large difference, the most photographed spot, more than three times those taken in Plaça
Catalunya.




When taking a look at the average temperature analysis, as usual, favorite spots do not
understand of cold or heat, as they remain as top visited places. However, some of the less
common attractions are somehow impacted by the temperature of the city.
The Anella Olímpica (Olympic Ring) is one of the most interesting cases of temperature
conditioned behavior, as it grows significantly when temperature moves from 11 to 15 degrees.
                    th                                                                   th
This spot reaches 5 position in the Top 30 ranking, when in the general analysis ranks 12 .
The Font Màgica – MNAC area, Castell de Montjuïc and Plaça Espanya, despite at a lower
level, experience the same growth when this temperature is given. So, it seems that the
Montjuïc area is a especially preferred spot for tourists when it gets cold.

When springtime comes, with average temperatures between 21 to 25 degrees, tourists tend to
increase their concentration on the Ramblas area. But when the heat rises up, apart from the
beaches (not included in this analysis) they are seen at Port Vell – Aquàrium area.

On its part, the Sagrada Família follows a mid to low temperature pattern. Largest number of
photos was taken when temperature was between 16 and 20 degrees, but also shows
concentration when temperature is even colder, between 11 and 15 degrees.

Finally, those rare days when temperature goes below 10 degrees, most interesting trend
affects the Cathedral, as it climbs from general 13th position to 2nd, just behind Pl. Catalunya.
Visitors to places of interest in Barcelona (Source: Turisme de Barcelona)

Rank                                                                    2010
  1     Temple Expiatori de la Sagrada Família                       2.317.349
  2     CosmoCaixa Barcelona                                         2.128.453
  3     L’Aquàrium de Barcelona                                      1.660.261
  4     CaixaFòrum Barcelona                                         1.552.110
  5     Castell de Montjuïc                                          1.371.355
  6     Museu Picasso                                                1.369.187
  7     Museu F.C. Barcelona President Nuñez                         1.311.638
  8     Telefèric de Montjuïc                                        1.182.528
  9     Fundació Joan Miró                                           1.102.558
 10     Parc Zoològic de Barcelona                                   1.054.885
 11     La Pedrera de Catalunya Caixa                                1.022.887
 12     Poble Espanyol de Barcelona                                   936.455
 13     Museu Nacional d’Art Catalunya (MNAC)                         897.179
 14     Museu d’Art Contemporani de Barcelona (MACBA)                 746.592
 15     Casa Batlló                                                   673.786
 16     Museu d’Història de Barcelona. MUHBA                          653.707
 17     Palau Robert                                                  506.357
 18     Museu Marítim de Barcelona. MMB                               432.002
 19     Casa-Museu Gaudí (Park Güell)                                 412.054
 20     Parc d’Atraccions Tibidabo                                    402.009
 21     Fundació Fran Daurel                                          392.193
        Centre de Cultura Comtemporània de Barcelona
 22                                                                   359.964
        (CCCB)
 23     Funicular del Tibidabo                                        352.763
 24     Tramvia Blau                                                  310.721
 25     Temple d’August. MUHBA                                        307.026
 26     Museu d’Història de Catalunya                                 306.256
 27     Museu Egipci de Barcelona                                     305.128
 28     Arts Santa Mònica                                             264.572
 29     Museu de Cera de Barcelona                                    198.972
 30     Disseny HUB Barcelona. DHUB                                   198.778
In bold those included in our Top 30 tourist attractions
Credit card spending by countries (Source: Barcelona Turisme)




Opinion about different aspects of Barcelona (on a scale 1 to 10) (Source: Barcelona Turisme)




Percentage of tourists by country of origin (Source: Barcelona City Council, Flickr)
Tourists’ behavior patterns in Barcelona

Contenu connexe

Similaire à Tourists’ behavior patterns in Barcelona

Barcelona city :3
Barcelona city :3Barcelona city :3
Barcelona city :3simply_kiim
 
A Different Kind of Tourism (IT In Transit #16)
A Different Kind of Tourism (IT In Transit #16)A Different Kind of Tourism (IT In Transit #16)
A Different Kind of Tourism (IT In Transit #16)Miqui Mel
 
Mass tourism in historic cities, the role of civil organizations in the case ...
Mass tourism in historic cities, the role of civil organizations in the case ...Mass tourism in historic cities, the role of civil organizations in the case ...
Mass tourism in historic cities, the role of civil organizations in the case ...Bunt Arquitectura
 
Power Point Tourism
Power Point TourismPower Point Tourism
Power Point TourismAdri09
 
Mapping the impact of tourism in urban heritage
Mapping the impact of tourism in urban heritageMapping the impact of tourism in urban heritage
Mapping the impact of tourism in urban heritageBunt Arquitectura
 
Ana´s LIFEBOOK4Life Tourist Guide for Insiders: Barcelona
Ana´s LIFEBOOK4Life Tourist Guide for Insiders: BarcelonaAna´s LIFEBOOK4Life Tourist Guide for Insiders: Barcelona
Ana´s LIFEBOOK4Life Tourist Guide for Insiders: BarcelonaAna Luiza Borges
 
Especial World Travel Market Hosteltur 2010
Especial World Travel Market Hosteltur 2010Especial World Travel Market Hosteltur 2010
Especial World Travel Market Hosteltur 2010Hosteltur
 
Part 1 forum nexus eu class winter 2010 11
Part 1 forum nexus eu class winter 2010 11Part 1 forum nexus eu class winter 2010 11
Part 1 forum nexus eu class winter 2010 11Brian David Butler
 
Curso/CTR Reisejournalismus: Madrid En Una Maleta
Curso/CTR Reisejournalismus: Madrid En Una MaletaCurso/CTR Reisejournalismus: Madrid En Una Maleta
Curso/CTR Reisejournalismus: Madrid En Una MaletaCitytravelreview / Curso eG
 
Task 4 Best-Practice Barcelona city
Task 4 Best-Practice Barcelona cityTask 4 Best-Practice Barcelona city
Task 4 Best-Practice Barcelona cityAry Jamil
 
Marseille - Hotel Market Snapshot 2016 - BNP Paribas Real Estate Hotels
Marseille - Hotel Market Snapshot 2016 - BNP Paribas Real Estate HotelsMarseille - Hotel Market Snapshot 2016 - BNP Paribas Real Estate Hotels
Marseille - Hotel Market Snapshot 2016 - BNP Paribas Real Estate HotelsStephanie Bernhard
 
Curso/CTR Reisejournalismus: Pase Lo Bien En Madrid
Curso/CTR Reisejournalismus: Pase Lo Bien En MadridCurso/CTR Reisejournalismus: Pase Lo Bien En Madrid
Curso/CTR Reisejournalismus: Pase Lo Bien En MadridCitytravelreview / Curso eG
 
2 use of information systems in tourism
2   use of information systems in tourism2   use of information systems in tourism
2 use of information systems in tourismFrancesco Zaralli
 
The evolution of the National Library of Spain in recent years. Ana Santos Ar...
The evolution of the National Library of Spain in recent years. Ana Santos Ar...The evolution of the National Library of Spain in recent years. Ana Santos Ar...
The evolution of the National Library of Spain in recent years. Ana Santos Ar...Biblioteca Nacional de España
 
Two Underrated Cities in Spain Worth a Visit
Two Underrated Cities in Spain Worth a VisitTwo Underrated Cities in Spain Worth a Visit
Two Underrated Cities in Spain Worth a VisitPeter Kuperman
 

Similaire à Tourists’ behavior patterns in Barcelona (20)

Barcelona city :3
Barcelona city :3Barcelona city :3
Barcelona city :3
 
Tourist Destination
Tourist DestinationTourist Destination
Tourist Destination
 
A Different Kind of Tourism (IT In Transit #16)
A Different Kind of Tourism (IT In Transit #16)A Different Kind of Tourism (IT In Transit #16)
A Different Kind of Tourism (IT In Transit #16)
 
Barcelona guide
Barcelona guideBarcelona guide
Barcelona guide
 
Mass tourism in historic cities, the role of civil organizations in the case ...
Mass tourism in historic cities, the role of civil organizations in the case ...Mass tourism in historic cities, the role of civil organizations in the case ...
Mass tourism in historic cities, the role of civil organizations in the case ...
 
Power Point Tourism
Power Point TourismPower Point Tourism
Power Point Tourism
 
TTC ITB 2014
TTC ITB 2014TTC ITB 2014
TTC ITB 2014
 
Mapping the impact of tourism in urban heritage
Mapping the impact of tourism in urban heritageMapping the impact of tourism in urban heritage
Mapping the impact of tourism in urban heritage
 
Ana´s LIFEBOOK4Life Tourist Guide for Insiders: Barcelona
Ana´s LIFEBOOK4Life Tourist Guide for Insiders: BarcelonaAna´s LIFEBOOK4Life Tourist Guide for Insiders: Barcelona
Ana´s LIFEBOOK4Life Tourist Guide for Insiders: Barcelona
 
Bcnreport
BcnreportBcnreport
Bcnreport
 
Especial World Travel Market Hosteltur 2010
Especial World Travel Market Hosteltur 2010Especial World Travel Market Hosteltur 2010
Especial World Travel Market Hosteltur 2010
 
Part 1 forum nexus eu class winter 2010 11
Part 1 forum nexus eu class winter 2010 11Part 1 forum nexus eu class winter 2010 11
Part 1 forum nexus eu class winter 2010 11
 
Curso/CTR Reisejournalismus: Madrid En Una Maleta
Curso/CTR Reisejournalismus: Madrid En Una MaletaCurso/CTR Reisejournalismus: Madrid En Una Maleta
Curso/CTR Reisejournalismus: Madrid En Una Maleta
 
Task 4 Best-Practice Barcelona city
Task 4 Best-Practice Barcelona cityTask 4 Best-Practice Barcelona city
Task 4 Best-Practice Barcelona city
 
Marseille - Hotel Market Snapshot 2016 - BNP Paribas Real Estate Hotels
Marseille - Hotel Market Snapshot 2016 - BNP Paribas Real Estate HotelsMarseille - Hotel Market Snapshot 2016 - BNP Paribas Real Estate Hotels
Marseille - Hotel Market Snapshot 2016 - BNP Paribas Real Estate Hotels
 
Curso/CTR Reisejournalismus: Pase Lo Bien En Madrid
Curso/CTR Reisejournalismus: Pase Lo Bien En MadridCurso/CTR Reisejournalismus: Pase Lo Bien En Madrid
Curso/CTR Reisejournalismus: Pase Lo Bien En Madrid
 
2 use of information systems in tourism
2   use of information systems in tourism2   use of information systems in tourism
2 use of information systems in tourism
 
Travelling to barcelona
Travelling to barcelonaTravelling to barcelona
Travelling to barcelona
 
The evolution of the National Library of Spain in recent years. Ana Santos Ar...
The evolution of the National Library of Spain in recent years. Ana Santos Ar...The evolution of the National Library of Spain in recent years. Ana Santos Ar...
The evolution of the National Library of Spain in recent years. Ana Santos Ar...
 
Two Underrated Cities in Spain Worth a Visit
Two Underrated Cities in Spain Worth a VisitTwo Underrated Cities in Spain Worth a Visit
Two Underrated Cities in Spain Worth a Visit
 

Dernier

Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 

Dernier (20)

Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 

Tourists’ behavior patterns in Barcelona

  • 2. The Project .................................................................................................................................... 3 About the data analyzed ............................................................................................................... 3 Methodology ................................................................................................................................. 3 Key issues ...................................................................................................................................... 5 Plaça Catalunya is the centre of Barcelona, for real ................................................................. 5 Japanese, they love Barça ......................................................................................................... 5 If it’s Thursday you’d better not go to Park Güell ..................................................................... 5 Nightlife is the last name of the Port Olímpic ........................................................................... 5 Hazy fog means amazing pics of the waterfront ....................................................................... 6 When it gets cold let’s take a walk to Montjuïc ........................................................................ 6 Plaça Catalunya is the centre of Barcelona, for real ..................................................................... 7 Japanese, they love Barça ............................................................................................................. 9 If it’s Thursday you’d better not go to Park Güell ....................................................................... 10 Nightlife is the last name of the Port Olímpic ............................................................................. 11 Hazy fog means amazing pics of the waterfront ......................................................................... 13 When it gets cold let’s take a walk to Montjuïc .......................................................................... 13 Data 1.0 on Barcelona’s tourism ................................................................................................. 15 Data 1.0 vs Data 2.0 .................................................................................................................... 16
  • 3. In our cities, especially in touristic cities such as Barcelona, we constantly see tourists with their digital cameras, taking photos everywhere. We all know where they usually concentrate, Sagrada Família, Park Güell, Camp Nou or just in Las Ramblas. But do we know if they change their routes and plans on a rainy day, on Wednesdays or during sunny spring afternoons? We would like to give answers to this type of questions through the analysis of pics taken by tourists in Barcelona and uploaded to Flickr accounts. We believe that identifying certain behavior patterns might be interesting to evaluate the location of new businesses, to better target tourism services or just to improve the mobility and signalization of touristic spots. But we are also interested in the impact of tourism on the city, not just its economy but on its public spaces, on the quality of life of their neighborhoods and also its neighbors.  Universe: tourists in Barcelona (7,133,524 in 2010 according to Turisme de Barcelona).  Sample: 42,600 pics uploaded to 5,483 Flickr accounts (tourists) between March 1st 2010 and March 1st 2011.  Margin of error (with p=q=50% and a confidence interval of 95%): 1.3% Data sources: Flickr, Weather Underground NOTE: this sample is based on single unique users, whilst the universe shows total number of tourists, but we have to take into account that for each pic uploaded there is usually more than one tourist behind. This study was based on the Flickr API, which allowed us to obtained more than 150,000 photos geolocated in Barcelona between March 1st 2010 and March 1st 2011. We have discarded those whose owner’s origin is unknown (not indicated in his/her Flickr profile). After that refining process we kept a little bit more than 80,000 photos. The following stage was to exclude all those profiles located in Catalonia, i.e. beyond 200km from Barcelona, as for the purpose of this project we decided not to consider them as tourists but occasional or even
  • 4. regular visitors. Finally, we have 42,000 photos taken by tourists in Barcelona, now the challenge is to analyze all of them and identify their behavior patterns. In order to analyze where tourists mostly concentrate, we drew a total of 30 polygons, those areas considered as the top tourist attractions in Barcelona. We include from Pl. Catalunya to Sagrada Família or Park Güell, but others less known as Fòrum or even Pl. Kennedy, where funicular to Tibidabo is taken. Given the specific nature of the sample, it is important to highlight that conclusions that can be drawn are conditional on the usual profile of a consumer who makes intense use of cloud services and web 2.0, ie there is a profile of tourists visiting Barcelona that cannot be represented in this analysis. Therefore, this is a study that focuses exclusively on Internet heavy-users tourists, although it has to be said, they are becoming more numerous and therefore it is gradually a more relevant sample for the whole tourism industry in Barcelona. To compare the bias of this study regarding the reality of behavior patterns of tourists in Barcelona, it is interesting to analyze some data 1.0, comparing it with the data 2.0 that we have collected.
  • 5. Plaça Catalunya is the favorite spot for Barcelona’s tourists, as more than 14% of the total pics where taken.  Santa Maria del Mar and the Born area occupies second place, whilst the Sagrada Família has to conform to fourth place.  Tourism in Barcelona is highly concentrated in the district of Ciutat Vella, as 6 of the 10 most photographed spots are located there.  Half of the tourist attractions account for 85% of the total pics taken in Barcelona.  Japanese have Camp Nou as their number one tourist spot, right above Sagrada Família.  Both French and Spaniards have Macba as their favorite place for pics.  Germans tend to concentrate around the Montjuïc area, especially the Olympic Ring and the Font Màgica.  British are not really explorers, they have Pl. Catalunya, Sagrada Família, the Cathedral and the Park Güell as their top attractions.  Top places for Americans are Santa Maria del Mar – Born, Boqueria and Casa Batlló.  We can observe interesting habits among tourists, not just differentiating from weekdays and weekends, but also between weekdays.  In the case of Camp Nou, Wednesday is the day of the week with a higher number of photos taken.  Sagrada Família climbs up to 2nd position of the ranking on Wednesdays, being 14th on Mondays.  The number of average photos taken at Park Güell decreases more than 75% compared with Wednesdays and 80% with Fridays.  Tourists have it clear: when it gets dark the Port Olímpic is the place to have fun.  Hours of most activity for tourists are those between 10am to 7pm. In these hours, tourists tend to move around most visited spots.
  • 6. Sagrada Família receives largest number of visitors from 10am to 1pm; decreasing significantly as the afternoon and evening arrive.  1pm and 4pm are the hours with a higher number of pics taken.  On rainy days tourists seem to look for shelter, so they prefer to move around famous buildings, churches or museums.  The Rambla’s area close to Liceu, reaches 2nd position from regular 11th, on rainy days.  In days of hazy fog in Barcelona, the area of Port Olímpic – Torres Mapfre is the most photographed spot, more than three times those taken in Plaça Catalunya.  Favorite spots do not understand of cold or heat, as they remain as top visited places.  The Montjuïc area is a especially preferred spot for tourists when it gets cold.  With average temperatures between 21 to 25 degrees, tourists tend to increase their concentration on the Ramblas area.  When temperature goes below 10 degrees, most interesting trend affects the Cathedral, nd as it climbs from general 13th position to 2 .
  • 7. When analyzing where tourists take their photos in Barcelona, there is not a lot of margin to surprise, at least among first places of the ranking. Plaça Catalunya is the favorite spot for Barcelona’s tourists, as more than 14% of the total pics where taken there. For Barcelonans, Plaça Catalunya is the emblematic center of the city, and tourists do not differ. However, among the rest of the Top 30 tourist attractions, we find that Santa Maria del Mar and the surrounding Born area occupies second place, whilst the major symbol of the city, the Sagrada Família has to conform to fourth place, just behind the Boqueria’s Market. From this analysis it is clearly observed how tourism in Barcelona is highly concentrated in the district of Ciutat Vella, as 6 of the 10 most photographed spots are located there. Eixample is just represented with Casa Batlló (5th position) and partly (jointly with Sants-Montjuïc) with the Font Màgica – MNAC area (9th position). Success of FC Barcelona seems to have a significant impact over the city’s tourists, as its stadium the Camp Nou, is ranked on the 15th position, even above of some really popular places such as La Pedrera (20th), Plaça Sant Jaume (21st) or Tibidabo (22nd). In general terms, we can see how half of the tourist attractions account for 85% of the total pics taken in Barcelona during the analyzed period. Therefore, we just confirm that the city has tourism model featured by a high space occupation, which might have a negative impact both over tourists and locals. % of pics % of pics Rank Top tourist attractions over Rank Top tourist attractions over total total 1 Plaça Catalunya 14,1% 16 Port Olímpic - Torres Mapfre 2,6% 2 Santa Maria del Mar - Born 9,1% 17 Plaça Espanya 1,9% 3 Rambla Boqueria 7,8% 18 Castell de Montjuïc 1,4% 4 Sagrada Família 7,6% 19 Rambla Canaletes 1,4% 5 Casa Batlló 6,6% 20 La Pedrera 1,3% 6 Park Güell 6,1% 21 Plaça Sant Jaume 1,2% 7 Port Vell - Aquàrium 4,9% 22 Tibidabo 1,1% 8 Macba 4,9% 23 Arc de Triomf 0,9% 9 Font Màgica - MNAC 4,3% 24 Plaça Reial 0,7% 10 Rambla Colom 3,7% 25 Plaça Universitat 0,6% 11 Rambla Liceu 3,7% 26 Torre Agbar 0,5% 12 Anella Olímpica 3,6% 27 Hotel W Barcelona 0,4% 13 Catedral 3,2% 28 Hospital de Sant Pau 0,3% 14 Parc de la Ciutadella 2,9% 29 Plaça Kennedy 0,3% 15 Camp Nou 2,7% 30 Fòrum 0,2%
  • 8. Tibidabo Park Güell Hospital de Sant Pau Fòrum Pl. Kennedy Sagrada Família Torre Agbar La Pedrera Casa Batlló Port Olímpic – Torres Mapfre Camp Nou Pl. Espanya Font Màgica - MNAC Hotel W Barcelona Anella Olímpica Castell de Montjuïc Arc de Triomf Pl. Universitat Pl. Catalunya Parc de la Ciutadella Catedral Rambla Canaletes Santa Maria del Mar - Born Macba Pl. Sant Jaume Rambla Boqueria Pl. Reial Rambla Liceu Port Vell – Aquàrium Rambla Colom
  • 9. One of the most interesting variables to analyze in this project of pics taken by tourists in Barcelona is to take an in-depth look to visitors by country of origin. Through this approach, we have been able to detect actual differences on behavior patterns depending on the nationality of the tourist. And the most shocking conclusion is that Japanese have Camp Nou as their number one spot, neither the Sagrada Família nor the Park Güell or Casa Batlló achieved to overcome Barça’s home as the place where a larger number of photos was taken. But surprises are mixed with some topics that are confirmed. For instance, French are usually perceived as culture and art lovers, and it seems to be that way, as their number one tourist attraction is Macba (the Museum of Contemporary Art of Barcelona). That is also the favorite spot for Spaniards. Germans tend to concentrate around the Montjuïc area, especially the Olympic Ring and the Font Màgica – MNAC. Canadians show another unexpected pattern, as th they have as second favorite spot the Parc de la Ciutadella (14 position in the general ranking). British are probably not really exploring lovers, as they have Pl. Catalunya, Sagrada Família, the Cathedral and the Park Güell as their top attractions. In the case of Americans, it is confirmed again that they like the old part of the city, its antique buildings and churches. Their top places are Santa Maria del Mar – Born, Boqueria and Casa Batlló.
  • 10. Despite for the most visited spots, there is no pattern on affluence depending on the day of the week, for other attractions, we can observe interesting habits among tourists, not just differentiating from weekdays and weekends, but also between weekdays. If we look at the behavior of tourists spots depending on the day of the week, it is interesting to highlight how the Anella Olímpica (Olympic Ring) is mostly during the weekend, including Monday and Friday in a minor rate, but from Tuesday to Thursday, pics taken reduce significantly. Something similar happens to another sports attraction, the Camp Nou. In this case, Wednesday is the day of the week with a higher number of photos taken (usual day of Champions League match), however, tourists do not seem to visit the stadium on match day, as there is no significant variation on Saturdays or Sundays. This is mostly explained because Camp Nou’s Tour closes earlier on match day. Macba is another interesting case, as largest number of visits seems to concentrate on Thursdays and Fridays. Port Olímpic – Torres Mapfre area is another case of day specialization, rd as visits increase on Mondays, reaching 3 place in the Top 30 ranking, being the only day that th hits the Top 10 (except for Thursdays when occupies 10 ). nd We can’t forget Sagrada Família’s pattern. This spot climbs up to 2 position of the ranking on th th Wednesdays, being 14 on Mondays, 6 on Tuesdays and Thursdays, third on Fridays and th Sundays and 4 on Saturdays. Another classic of Barcelona’s tourist routes is the Park Güell. This attraction follows a quite steady pattern except for Thursdays, when the number of average photos taken decreases more than 75% compared with Wednesdays and 80% with Fridays.
  • 11. Barcelona is well-known as a tourist destination for going out and having fun enjoying its wide nightlife offer. Although the city offers a wide range of bars and discos at the city center (especially at Raval, Gòtic and Born areas), tourists have it clear: when it gets dark you must go nd to Port Olímpic to have fun). Between 12am and 4am, this area reaches 2 place of the th ranking, when in the general count it occupies 16 position. During this hour range, it is also remarkable activity around the Boqueria area of Las Ramblas and Plaça Sant Jaume. Hours of most activity for tourists are those between 10am to 7pm. In these hours, tourists tend to move around most visited spots, without a significant change on patterns. However, if we analyze behavior for each spot, we can see some interesting things. For example, Sagrada
  • 12. Família receives largest number of visitors from 10am to 1pm; decreasing significantly as the afternoon and evening arrive. Same pattern is observed with other ticket attractions such as Casa Batlló or Aquàrium. Tourists tend to concentrate at Camp Nou between 1pm and 4pm, and also between 7pm and 10pm, in this last case due to matches. The Font Màgica at Montjuïc also has 7pm to 10pm as a rush hour; in this case it is likely to be explained by the fountain lights show. If you want to avoid tourists’ concentrations, then you’d better not go to any of the top attractions between 1pm and 4pm, as these are the hours with a higher number of pics taken. But there is another option to walk around the city in a more relaxed way: to do it between 4am and 7am.
  • 13. Tourists come to visit and see Barcelona’s favorite places and they do so no matter what the weather is, however, on rainy days they seem to look for shelter, so they prefer to move around rd famous buildings, churches or museums. On a rainy day, Casa Batlló climbs to the 3 place of th the Top 30 ranking, coming from 5 in the general ranking. nd Something more significant happens to the Rambla’s area close to Liceu, reaching 2 position th th th from regular 11 . Barcelona’s Cathedral also climbs from 13 to 9 on rainy days. However, Plaça Catalunya remains as number 1 spot, despite decreasing the percentage that represents from the total. In any case, the most surprising pattern is not found when rain appears, but when hazy fog does. In these rare days in Barcelona, tourists seem to be attracted by the magic of the combination of fog and the waterfront, as the area of Port Olímpic – Torres Mapfre is, with a large difference, the most photographed spot, more than three times those taken in Plaça Catalunya. When taking a look at the average temperature analysis, as usual, favorite spots do not understand of cold or heat, as they remain as top visited places. However, some of the less common attractions are somehow impacted by the temperature of the city.
  • 14. The Anella Olímpica (Olympic Ring) is one of the most interesting cases of temperature conditioned behavior, as it grows significantly when temperature moves from 11 to 15 degrees. th th This spot reaches 5 position in the Top 30 ranking, when in the general analysis ranks 12 . The Font Màgica – MNAC area, Castell de Montjuïc and Plaça Espanya, despite at a lower level, experience the same growth when this temperature is given. So, it seems that the Montjuïc area is a especially preferred spot for tourists when it gets cold. When springtime comes, with average temperatures between 21 to 25 degrees, tourists tend to increase their concentration on the Ramblas area. But when the heat rises up, apart from the beaches (not included in this analysis) they are seen at Port Vell – Aquàrium area. On its part, the Sagrada Família follows a mid to low temperature pattern. Largest number of photos was taken when temperature was between 16 and 20 degrees, but also shows concentration when temperature is even colder, between 11 and 15 degrees. Finally, those rare days when temperature goes below 10 degrees, most interesting trend affects the Cathedral, as it climbs from general 13th position to 2nd, just behind Pl. Catalunya.
  • 15. Visitors to places of interest in Barcelona (Source: Turisme de Barcelona) Rank 2010 1 Temple Expiatori de la Sagrada Família 2.317.349 2 CosmoCaixa Barcelona 2.128.453 3 L’Aquàrium de Barcelona 1.660.261 4 CaixaFòrum Barcelona 1.552.110 5 Castell de Montjuïc 1.371.355 6 Museu Picasso 1.369.187 7 Museu F.C. Barcelona President Nuñez 1.311.638 8 Telefèric de Montjuïc 1.182.528 9 Fundació Joan Miró 1.102.558 10 Parc Zoològic de Barcelona 1.054.885 11 La Pedrera de Catalunya Caixa 1.022.887 12 Poble Espanyol de Barcelona 936.455 13 Museu Nacional d’Art Catalunya (MNAC) 897.179 14 Museu d’Art Contemporani de Barcelona (MACBA) 746.592 15 Casa Batlló 673.786 16 Museu d’Història de Barcelona. MUHBA 653.707 17 Palau Robert 506.357 18 Museu Marítim de Barcelona. MMB 432.002 19 Casa-Museu Gaudí (Park Güell) 412.054 20 Parc d’Atraccions Tibidabo 402.009 21 Fundació Fran Daurel 392.193 Centre de Cultura Comtemporània de Barcelona 22 359.964 (CCCB) 23 Funicular del Tibidabo 352.763 24 Tramvia Blau 310.721 25 Temple d’August. MUHBA 307.026 26 Museu d’Història de Catalunya 306.256 27 Museu Egipci de Barcelona 305.128 28 Arts Santa Mònica 264.572 29 Museu de Cera de Barcelona 198.972 30 Disseny HUB Barcelona. DHUB 198.778 In bold those included in our Top 30 tourist attractions
  • 16. Credit card spending by countries (Source: Barcelona Turisme) Opinion about different aspects of Barcelona (on a scale 1 to 10) (Source: Barcelona Turisme) Percentage of tourists by country of origin (Source: Barcelona City Council, Flickr)