1. making objects tangible
work
play
Louisa lives something of a dual existence. She is one
of the up-and-coming stars of the marketing scene
but is also always the centre of the party.
She is always striving to impress her colleagues but
finds this difficult in a male dominated environment.
She feels she can not express her true character - that
which is embodied by her wardrobe and possessions
she flaunts when out of the office.
Her mobile phone is key to both her work and play.
Louisa 28
A rich user profile was used to
marketing
kick start the creative process. junior exec
birmingham

2. making objects tangible
initial ideas - metamorphosis
A common theme of concealing and revealing ran through early
concepts: inconspicous when dormant then coming to life when in
use. A subtle glow emitted from the X-concept hints at this nature.
please refer to accompanying A3 folder for further initial concepts and development
CAD modelling was employed to explore my initial concepts
further. This revealed several issues which accounts for most
of the alterations in form made from the first sketch to the final
render. Simple 3D foam models were used to establish the
phones size. These two processes, as well as 2D paper mock
ups and more sketching, helped determine the geometry of
the phones opening.

3. making objects tangible
With a mysterious exterior only the
glowing split lines reveal something of
the phone’s true playful character.

4. making objects tangible
As well as generating revenue through
sales the Dragonfly is intended to
provide an extra stream of commercial
value through brand building and
dissemination.
The phones identity is intended to
provide pay-as-you-go customers
with the same quality of service
experience as contracts - e.g.
extending the animal classifications
to p.a.y.g.. In return Orange can
broadcast their brand with this
phones orange glow when open
or closed to users and other
potential customers.
“In Book”
D and AD Student
Awards 2008