This was presented in a B school classroom about 3 years ago, to explain positioning as a concept, Madonna was used as an example to show what is positioning and how it works. It was accompanied with clippings from Madonna's music videos to showcase the changes in her positioning over the years.

1. BRAND MADONNA a lesson in repositioning

4. brand essence radicalism

5. understanding positioning

9. when to reposition

11. how to reposition

13. brand madonna

17. positioning statement

20. positions held

24. attributes

27. the sex fantasy (1992)

29. the spiritualist (1998)

31. “been there-done that” (2000)

33. Why does Madonna have to keep repositioning herself?

35. The Failures

40. power of the brand

47. Thank you