3. About HALO 关于HALO
2014年初由爱贝IAPPPAY & B-SHARK共同建立的全球移动支付解决
方案服务商,为全球数字娱乐支付提供综合支付服务能力。
By early 2014 , IAPPPAY & B-SHARK jointly established the global
mobile payment solutions provider, to provide comprehensive
payment services for the global digital entertainment payments.
4. 关于IAPPPAY和B-SHARK
About IAPPPAY & B-SHARK
China's largest mobile gaming platform for payment
services, more than 4,000 CP partners and 280
million users.
中国最大的手机游戏支付服务平台,4000家cp合作伙
伴,2.8亿用户
China's first overseas carriers payment services
platform, connecting 180 countries operators.
中国最早的海外运营商支付服务平台,连接180国家的
运营商
7. Operators Bank Online
Prepaid
Card
Third party
Our Solution : HALO SDK provides comprehensive solutions that cover
99% mobile phones
我们的解决方案:HALO 的计费SDK可以提供全面的计费方案,覆盖99%的手机
The biggest billing integrator
最大的计费整合服务商
11. Login in
点数账户
Points account
支付账户
Paymet account
积分账户
Bonus account
虚拟币账户
Virtual currency account
红包账户
Gift account
现金账户
Cash account
完善的帐户体系
Complete account system
1个USER-ID下
多个账户
1 USER-ID,
Multiple
accounts
• 虚拟币账户只限本国使用
• Virtual currency
account could be only
used in local country
• 现金充值虚拟币采用实时
汇率兑换
• Cash prepaid virtual
currency exchange
based on real-time
exchange rates
• 现金账户币种与充值币种
一致
• Cash Account Currency
consistent with
prepaid currency
• 按支付点卡种类设多种点
数账户
• According to the type
of payment card
accounts, we set up
multiple points
account
13. 最全的全球支付覆盖
The most complete coverage of global payments
Country E-wallet Credit card Debt card Prepaid card PSMS
Malaysia MOL WALLET/
Paypal
Visa/Master MOLpay/ Ipay88 Molpoints/Eageonl
ine
Boku/ Fortumo
Thailand MOL WALLET/
Paypal
Visa/Master 2C2P One-2-
Call/Truemoney/
Mycard
Boku/ Fortumo
Indonesia Gudang
Voucher
Visa/Master Mimopay Indomog/Unipin/Mi
mopay
Boku/ Fortumo/Unipin
Vietnam MOL WALLET Visa/Master Peacesoft/1 pay Molpoints Boku/ Fortumo
Turkey Paypal
Skrill
Visa/Master Paybyme/3 pay Mangirkart/EcoPa
yz/Ininal
Neomobile
Boku/ Fortumo
Russia QIWI/ Paypal
Skrill
Visa/Master Xsolla Yandexmoney Yandexmoney
Boku/ Fortumo
Brazil Paypal Visa/Master Ebanx/Pagbrasil/
Digital River
Xsolla Boku/ Fortumo
Mexico Paypal/
MercadoPago
Visa/Master Digital River ToditoCash Boku/ Fortumo
以上为有办事处国家主流支付方式覆盖,HALO目前已覆盖借记卡、信用卡、钱包、预付卡、短代五大类支付
方式200余个通道。
Above are which HALO have branch offices and use the national mainstream payment covering, HALO has
covered debit cards, credit cards, wallets, prepaid cards, SMS , five categories of payment and more than
200 channels.
14. 全球支付通道覆盖数量
The amount of Global Payments channel coverage
类型
Type
亚洲
Aisa
欧洲
Europe
南美洲
South
America
北美洲
North
America
大洋洲
Oceania
非洲
Africa
E-wallet 14 12 4 4 4 7
Credit card 2 3 4 2 2 2
Onlinebank 26 75 18 4 3 1
Prepaid card 21 9 13 8 3 5
SMS 7 4 3 3 2 3
HALO目前已覆盖借记卡、信用卡、钱包、预付卡、短代五大类支付方式200
余个通道。
HALO has covered debit cards, credit cards, wallets, prepaid cards, SMS ,
five categories of payment and more than 200 channels.
15. 智能全球用户识别体系
Smart users worldwide recognition system
?
IP
IMEI
DNS
• 国家 Country
• 语言 Language
• 币种/金额
• Currency /Amount
• 账户属性
• Account Attributes
• 支付方式
• Payment method
• 客服窗口
• Customer service
windows
Where
16. HongKong
分布式本地交易服务器
Distributed local transaction server
本地交易
Local transaction
马来
Malaysia
印尼
Indonesia
一站式全球商户自服务后台:
发布商品、数据报表、结算
One stop global merchant self-service interface:
release of goods, data reporting, settlement
当地交易服务器
Local transaction servers
$
17. SDK
覆盖全球
Global coverage
SDK
Local coverage
SDK
Local coverage
SDK
Local coverage
根据CP、运营平台、终端厂家的需求提供覆盖全球SDK、覆盖当地SDK
According to CP, operating platform, terminal manufacturers needs,we
provide global coverage SDK, local coverage SDK
SDK
Local coverage
组合式SDK
Combined SDK
18. 真正的本地化方言辅助翻译
Truly localized dialect
aided translation
越南语Vietnamese
泰语 phasa thai
马来语 Bahasa Melayu
俄语Russian
印尼语 Bahasa
土耳其语Türk dili
游戏本地化翻译
Local language translate service for game
葡萄牙语Português
19. • 测支付
• Pay test
提供当地短代、点卡、银行卡
实测
Provide local SMS, points
cards, bank cards for test
• 测网络
• Network test
测试游戏网络连通性
Network connectivity test of
game
• 测适配
• Adaptation test
当地终端的适配
Adaptation to local terminal
测试本地化
Local test
22. 产品体验优化
Product User Experience Optimization
API
WEB
H5
SDK
以后台API、SDK接入为主
WEB/H5/WAP方式为辅
We use API, SDK access priority,
WEB / H5 / WAP supplemented
24. 中国重度手游支付方式变化
Changes in Chinese heavy mobile game payment
48.75%
84.23% 88.81%
51.25%
15.77% 11.19%
2012 2013 2014
Transaction value changes
Bank card Prepaid card
银行卡类:支付宝、财付通、银联
Debit card type: Alipay, Tenpay ,Unionpay
预付卡类:运营商充值卡、游戏点卡
Prepaid card type :Operator prepaid card, game point card
*数据来源于IAPPPAY平台 Data source: IAPPPAY Platform
25. 用户支付方式数据对比
User payment data comparison
银行
卡
88%
68
30
0
10
20
30
40
50
60
70
80
银行卡 预付卡
用户单笔均价对比
Single user price comparison
4
2
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
银行卡 预付卡
人均月付费笔数
Pay amount per month
Bank card
银行卡,
88%
预付
卡,Pre-
paid card
12%
26. 2012年付费金额散点图
2012 Amount Paid scatterplot
2014年付费金额散点图
2014 Amount Paid scatterplot
用户付费能力增长5倍
Users pay for the ability to grow 5 times
*数据来源于爱贝平台某款重度RPG手游
* Data source : One of the heavy RPG mobile game on IAPPPAY platform
100元
500元+
28. 重度游戏收入增幅最快的国家
The fastest income increasing country on the world
截止2013~2014年,马来西亚以 121%的增幅位居重度游戏收入增幅最快国家之首。泰国排第二, 此外,东
南亚排名前十的国家有4个。
At the end of 2013 ~ 2014, Malaysia become the first one of heavy mobile game market of 121%
increase points. Thailand ranked second, in addition, the top ten countries in Southeast Asia have
four.
32. 63.48%
41.01% 39.70%
23.74%
支付宝SDK 支付宝WAP 财付通SDK 财付通WAP
中国两个主要E-WALLET SDK & WAP订单成功率对比
China two major E-WALLET SDK & WAP compare the success
rate of orders
22%
16%
33. 重度手游的月卡模式
Monthly card model for
heavy mobile game
YES,
64%
NO, 36%
购买月卡
Monthly card
YES,
44%NO,
56%
续订月卡
Renew card
月卡具有时效性,通过银行卡代扣方式是最完美的解决方案
Monthly card has timeliness, the perfect way of solution is
charge by withholding bank card