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HALO committed to the integration of global
resources to provide payment solutions and top
service for mobile games
致力整合全球资源为手机游戏
提供顶级支付解决方案与服务
0
HALO简介
Simple
introduction of
HALO
About HALO 关于HALO
 2014年初由爱贝IAPPPAY & B-SHARK共同建立的全球移动支付解决
方案服务商,为全球数字娱乐支付提供综合支付服务能力。
 By early 2014 , IAPPPAY & B-SHARK jointly established the global
mobile payment solutions provider, to provide comprehensive
payment services for the global digital entertainment payments.
关于IAPPPAY和B-SHARK
About IAPPPAY & B-SHARK
China's largest mobile gaming platform for payment
services, more than 4,000 CP partners and 280
million users.
中国最大的手机游戏支付服务平台,4000家cp合作伙
伴,2.8亿用户
China's first overseas carriers payment services
platform, connecting 180 countries operators.
中国最早的海外运营商支付服务平台,连接180国家的
运营商
关于的HALO的全球本地覆盖计划
About HALO's global local coverage plan
6
根植于8个海外国家
每一个点,我们都可以独立提供一流的服务
Mexico
Brazil
Russia
Turkey
Thailand
Vietnam
Malaysia
Indonesia
Shenzhen(HQ)
8 Offices Oversea
We provide comprehensive services in local offices
Operators Bank Online
Prepaid
Card
Third party
Our Solution : HALO SDK provides comprehensive solutions that cover
99% mobile phones
我们的解决方案:HALO 的计费SDK可以提供全面的计费方案,覆盖99%的手机
The biggest billing integrator
最大的计费整合服务商
8
01
云计费平台
Cloud Billing Platform
02
计费&定制
Billing & Customization
03
计费&定制
Billing & Customization
软件开发商
APP
Developers
网络平台
Internet
Platforms
终端制造商
Terminal
Manufacturers
我们的客户
Our Clients
支付
PAYMENT
1
HALO的产品和服务
HALO’product
&service
10
navigation
music
game
read
video
tool
HALO 给数字娱乐产品提供多种多样的支付服务
HALO offers all kinds of services including billing, payment,
settlement for digital entertainment products
阅读
视频
游戏
音乐
导航
工具
支付
PAYMENT
Login in
点数账户
Points account
支付账户
Paymet account
积分账户
Bonus account
虚拟币账户
Virtual currency account
红包账户
Gift account
现金账户
Cash account
完善的帐户体系
Complete account system
1个USER-ID下
多个账户
1 USER-ID,
Multiple
accounts
• 虚拟币账户只限本国使用
• Virtual currency
account could be only
used in local country
• 现金充值虚拟币采用实时
汇率兑换
• Cash prepaid virtual
currency exchange
based on real-time
exchange rates
• 现金账户币种与充值币种
一致
• Cash Account Currency
consistent with
prepaid currency
• 按支付点卡种类设多种点
数账户
• According to the type
of payment card
accounts, we set up
multiple points
account
手动/自动货币转换定价策略
Manual / automatic currency conversion pricing strategy
实时汇率API接口
Interface of real-
time exchange rate
THB:550
IDR:20280
0
VND:34330
0
RUB:1045
参考值 Reference
1USD=6.5RMB
1RMB=5THB
1RMB=1000RUB
泰国
Thailand
印尼
Indonesia
越南
Vietnam
俄罗斯
Russia
定价RMB:100元
Price :100 RMB
支付 Pay
最全的全球支付覆盖
The most complete coverage of global payments
Country E-wallet Credit card Debt card Prepaid card PSMS
Malaysia MOL WALLET/
Paypal
Visa/Master MOLpay/ Ipay88 Molpoints/Eageonl
ine
Boku/ Fortumo
Thailand MOL WALLET/
Paypal
Visa/Master 2C2P One-2-
Call/Truemoney/
Mycard
Boku/ Fortumo
Indonesia Gudang
Voucher
Visa/Master Mimopay Indomog/Unipin/Mi
mopay
Boku/ Fortumo/Unipin
Vietnam MOL WALLET Visa/Master Peacesoft/1 pay Molpoints Boku/ Fortumo
Turkey Paypal
Skrill
Visa/Master Paybyme/3 pay Mangirkart/EcoPa
yz/Ininal
Neomobile
Boku/ Fortumo
Russia QIWI/ Paypal
Skrill
Visa/Master Xsolla Yandexmoney Yandexmoney
Boku/ Fortumo
Brazil Paypal Visa/Master Ebanx/Pagbrasil/
Digital River
Xsolla Boku/ Fortumo
Mexico Paypal/
MercadoPago
Visa/Master Digital River ToditoCash Boku/ Fortumo
以上为有办事处国家主流支付方式覆盖,HALO目前已覆盖借记卡、信用卡、钱包、预付卡、短代五大类支付
方式200余个通道。
Above are which HALO have branch offices and use the national mainstream payment covering, HALO has
covered debit cards, credit cards, wallets, prepaid cards, SMS , five categories of payment and more than
200 channels.
全球支付通道覆盖数量
The amount of Global Payments channel coverage
类型
Type
亚洲
Aisa
欧洲
Europe
南美洲
South
America
北美洲
North
America
大洋洲
Oceania
非洲
Africa
E-wallet 14 12 4 4 4 7
Credit card 2 3 4 2 2 2
Onlinebank 26 75 18 4 3 1
Prepaid card 21 9 13 8 3 5
SMS 7 4 3 3 2 3
HALO目前已覆盖借记卡、信用卡、钱包、预付卡、短代五大类支付方式200
余个通道。
HALO has covered debit cards, credit cards, wallets, prepaid cards, SMS ,
five categories of payment and more than 200 channels.
智能全球用户识别体系
Smart users worldwide recognition system
?
IP
IMEI
DNS
• 国家 Country
• 语言 Language
• 币种/金额
• Currency /Amount
• 账户属性
• Account Attributes
• 支付方式
• Payment method
• 客服窗口
• Customer service
windows
Where
HongKong
分布式本地交易服务器
Distributed local transaction server
本地交易
Local transaction
马来
Malaysia
印尼
Indonesia
一站式全球商户自服务后台:
发布商品、数据报表、结算
One stop global merchant self-service interface:
release of goods, data reporting, settlement
当地交易服务器
Local transaction servers
$
SDK
覆盖全球
Global coverage
SDK
Local coverage
SDK
Local coverage
SDK
Local coverage
根据CP、运营平台、终端厂家的需求提供覆盖全球SDK、覆盖当地SDK
According to CP, operating platform, terminal manufacturers needs,we
provide global coverage SDK, local coverage SDK
SDK
Local coverage
组合式SDK
Combined SDK
真正的本地化方言辅助翻译
Truly localized dialect
aided translation
越南语Vietnamese
泰语 phasa thai
马来语 Bahasa Melayu
俄语Russian
印尼语 Bahasa
土耳其语Türk dili
游戏本地化翻译
Local language translate service for game
葡萄牙语Português
• 测支付
• Pay test
提供当地短代、点卡、银行卡
实测
Provide local SMS, points
cards, bank cards for test
• 测网络
• Network test
测试游戏网络连通性
Network connectivity test of
game
• 测适配
• Adaptation test
当地终端的适配
Adaptation to local terminal
测试本地化
Local test
客服本地化
Local customer service
IM Hotline E-mail
支付覆盖
Payment
coverage
体验优化
User
Experience
Optimizatio
n
成功率
Success
rate
本地服务
Local
service
HALO 海外SDK进化进程
HALO Overseas SDK evolutionary process
产品体验优化
Product User Experience Optimization
API
WEB
H5
SDK
以后台API、SDK接入为主
WEB/H5/WAP方式为辅
We use API, SDK access priority,
WEB / H5 / WAP supplemented
2
关于中国市场,手游支付方式演
变
About the evolution of
mobile game payment in
Chinese market
中国重度手游支付方式变化
Changes in Chinese heavy mobile game payment
48.75%
84.23% 88.81%
51.25%
15.77% 11.19%
2012 2013 2014
Transaction value changes
Bank card Prepaid card
银行卡类:支付宝、财付通、银联
Debit card type: Alipay, Tenpay ,Unionpay
预付卡类:运营商充值卡、游戏点卡
Prepaid card type :Operator prepaid card, game point card
*数据来源于IAPPPAY平台 Data source: IAPPPAY Platform
用户支付方式数据对比
User payment data comparison
银行
卡
88%
68
30
0
10
20
30
40
50
60
70
80
银行卡 预付卡
用户单笔均价对比
Single user price comparison
4
2
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
银行卡 预付卡
人均月付费笔数
Pay amount per month
Bank card
银行卡,
88%
预付
卡,Pre-
paid card
12%
2012年付费金额散点图
2012 Amount Paid scatterplot
2014年付费金额散点图
2014 Amount Paid scatterplot
用户付费能力增长5倍
Users pay for the ability to grow 5 times
*数据来源于爱贝平台某款重度RPG手游
* Data source : One of the heavy RPG mobile game on IAPPPAY platform
100元
500元+
3
东南亚重度游戏机会
Opportunity of heavy mobile game
in Southeast Asia
重度游戏收入增幅最快的国家
The fastest income increasing country on the world
截止2013~2014年,马来西亚以 121%的增幅位居重度游戏收入增幅最快国家之首。泰国排第二, 此外,东
南亚排名前十的国家有4个。
At the end of 2013 ~ 2014, Malaysia become the first one of heavy mobile game market of 121%
increase points. Thailand ranked second, in addition, the top ten countries in Southeast Asia have
four.
23%
60%
15%
87%
49%
20%
0% 20% 40% 60% 80% 100%
印尼
马来
菲律宾
新加坡
泰国
越南
智能手机
功能机
东南亚智能手机市场有巨大的发展空间
Southeast smartphone market has huge development space
智能手机渗透率
Smart Phone coverage rate
5.4
30
67.1
99.6
89.7
0
20
40
60
80
100
120
新加坡 马来西亚 泰国 菲律宾 越南
人口(百万)
Population (million)
54.8
10.5 8.7
2.8 1.9
0
10
20
30
40
50
60
新加坡 马来西亚 泰国 菲律宾 越南
人均GDP(千美元)
GDP 1,000 per person
96.4
41.9
59.3
15 17.1
0
20
40
60
80
100
120
新加坡 马来西亚 泰国 菲律宾 越南
3G/4G手机渗透率
3G/4G mobile terminal coverage
东南亚人口与经济发展空间
Population and economic
development in Southeast Asia
72%
66%
27%
21% 20%
98%
16%
12%
3% 1% 1%
37%
0%
20%
40%
60%
80%
100%
120%
泰国 马来西亚 菲律宾 越南 印尼 新加坡
银行卡渗透率
信用卡渗透率
东南亚银行卡渗透率
Southeast Bank Card Coverage
63.48%
41.01% 39.70%
23.74%
支付宝SDK 支付宝WAP 财付通SDK 财付通WAP
中国两个主要E-WALLET SDK & WAP订单成功率对比
China two major E-WALLET SDK & WAP compare the success
rate of orders
22%
16%
重度手游的月卡模式
Monthly card model for
heavy mobile game
YES,
64%
NO, 36%
购买月卡
Monthly card
YES,
44%NO,
56%
续订月卡
Renew card
月卡具有时效性,通过银行卡代扣方式是最完美的解决方案
Monthly card has timeliness, the perfect way of solution is
charge by withholding bank card
谢谢!
Thank you !
www.halodigit.com
邮箱:business@halodigit.com

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Mobile Game Asia 2015 Bangkok: The Rise of Bank Payments and Hard Core Games

  • 1. HALO committed to the integration of global resources to provide payment solutions and top service for mobile games 致力整合全球资源为手机游戏 提供顶级支付解决方案与服务
  • 3. About HALO 关于HALO  2014年初由爱贝IAPPPAY & B-SHARK共同建立的全球移动支付解决 方案服务商,为全球数字娱乐支付提供综合支付服务能力。  By early 2014 , IAPPPAY & B-SHARK jointly established the global mobile payment solutions provider, to provide comprehensive payment services for the global digital entertainment payments.
  • 4. 关于IAPPPAY和B-SHARK About IAPPPAY & B-SHARK China's largest mobile gaming platform for payment services, more than 4,000 CP partners and 280 million users. 中国最大的手机游戏支付服务平台,4000家cp合作伙 伴,2.8亿用户 China's first overseas carriers payment services platform, connecting 180 countries operators. 中国最早的海外运营商支付服务平台,连接180国家的 运营商
  • 7. Operators Bank Online Prepaid Card Third party Our Solution : HALO SDK provides comprehensive solutions that cover 99% mobile phones 我们的解决方案:HALO 的计费SDK可以提供全面的计费方案,覆盖99%的手机 The biggest billing integrator 最大的计费整合服务商
  • 8. 8 01 云计费平台 Cloud Billing Platform 02 计费&定制 Billing & Customization 03 计费&定制 Billing & Customization 软件开发商 APP Developers 网络平台 Internet Platforms 终端制造商 Terminal Manufacturers 我们的客户 Our Clients 支付 PAYMENT
  • 10. 10 navigation music game read video tool HALO 给数字娱乐产品提供多种多样的支付服务 HALO offers all kinds of services including billing, payment, settlement for digital entertainment products 阅读 视频 游戏 音乐 导航 工具 支付 PAYMENT
  • 11. Login in 点数账户 Points account 支付账户 Paymet account 积分账户 Bonus account 虚拟币账户 Virtual currency account 红包账户 Gift account 现金账户 Cash account 完善的帐户体系 Complete account system 1个USER-ID下 多个账户 1 USER-ID, Multiple accounts • 虚拟币账户只限本国使用 • Virtual currency account could be only used in local country • 现金充值虚拟币采用实时 汇率兑换 • Cash prepaid virtual currency exchange based on real-time exchange rates • 现金账户币种与充值币种 一致 • Cash Account Currency consistent with prepaid currency • 按支付点卡种类设多种点 数账户 • According to the type of payment card accounts, we set up multiple points account
  • 12. 手动/自动货币转换定价策略 Manual / automatic currency conversion pricing strategy 实时汇率API接口 Interface of real- time exchange rate THB:550 IDR:20280 0 VND:34330 0 RUB:1045 参考值 Reference 1USD=6.5RMB 1RMB=5THB 1RMB=1000RUB 泰国 Thailand 印尼 Indonesia 越南 Vietnam 俄罗斯 Russia 定价RMB:100元 Price :100 RMB 支付 Pay
  • 13. 最全的全球支付覆盖 The most complete coverage of global payments Country E-wallet Credit card Debt card Prepaid card PSMS Malaysia MOL WALLET/ Paypal Visa/Master MOLpay/ Ipay88 Molpoints/Eageonl ine Boku/ Fortumo Thailand MOL WALLET/ Paypal Visa/Master 2C2P One-2- Call/Truemoney/ Mycard Boku/ Fortumo Indonesia Gudang Voucher Visa/Master Mimopay Indomog/Unipin/Mi mopay Boku/ Fortumo/Unipin Vietnam MOL WALLET Visa/Master Peacesoft/1 pay Molpoints Boku/ Fortumo Turkey Paypal Skrill Visa/Master Paybyme/3 pay Mangirkart/EcoPa yz/Ininal Neomobile Boku/ Fortumo Russia QIWI/ Paypal Skrill Visa/Master Xsolla Yandexmoney Yandexmoney Boku/ Fortumo Brazil Paypal Visa/Master Ebanx/Pagbrasil/ Digital River Xsolla Boku/ Fortumo Mexico Paypal/ MercadoPago Visa/Master Digital River ToditoCash Boku/ Fortumo 以上为有办事处国家主流支付方式覆盖,HALO目前已覆盖借记卡、信用卡、钱包、预付卡、短代五大类支付 方式200余个通道。 Above are which HALO have branch offices and use the national mainstream payment covering, HALO has covered debit cards, credit cards, wallets, prepaid cards, SMS , five categories of payment and more than 200 channels.
  • 14. 全球支付通道覆盖数量 The amount of Global Payments channel coverage 类型 Type 亚洲 Aisa 欧洲 Europe 南美洲 South America 北美洲 North America 大洋洲 Oceania 非洲 Africa E-wallet 14 12 4 4 4 7 Credit card 2 3 4 2 2 2 Onlinebank 26 75 18 4 3 1 Prepaid card 21 9 13 8 3 5 SMS 7 4 3 3 2 3 HALO目前已覆盖借记卡、信用卡、钱包、预付卡、短代五大类支付方式200 余个通道。 HALO has covered debit cards, credit cards, wallets, prepaid cards, SMS , five categories of payment and more than 200 channels.
  • 15. 智能全球用户识别体系 Smart users worldwide recognition system ? IP IMEI DNS • 国家 Country • 语言 Language • 币种/金额 • Currency /Amount • 账户属性 • Account Attributes • 支付方式 • Payment method • 客服窗口 • Customer service windows Where
  • 16. HongKong 分布式本地交易服务器 Distributed local transaction server 本地交易 Local transaction 马来 Malaysia 印尼 Indonesia 一站式全球商户自服务后台: 发布商品、数据报表、结算 One stop global merchant self-service interface: release of goods, data reporting, settlement 当地交易服务器 Local transaction servers $
  • 17. SDK 覆盖全球 Global coverage SDK Local coverage SDK Local coverage SDK Local coverage 根据CP、运营平台、终端厂家的需求提供覆盖全球SDK、覆盖当地SDK According to CP, operating platform, terminal manufacturers needs,we provide global coverage SDK, local coverage SDK SDK Local coverage 组合式SDK Combined SDK
  • 18. 真正的本地化方言辅助翻译 Truly localized dialect aided translation 越南语Vietnamese 泰语 phasa thai 马来语 Bahasa Melayu 俄语Russian 印尼语 Bahasa 土耳其语Türk dili 游戏本地化翻译 Local language translate service for game 葡萄牙语Português
  • 19. • 测支付 • Pay test 提供当地短代、点卡、银行卡 实测 Provide local SMS, points cards, bank cards for test • 测网络 • Network test 测试游戏网络连通性 Network connectivity test of game • 测适配 • Adaptation test 当地终端的适配 Adaptation to local terminal 测试本地化 Local test
  • 22. 产品体验优化 Product User Experience Optimization API WEB H5 SDK 以后台API、SDK接入为主 WEB/H5/WAP方式为辅 We use API, SDK access priority, WEB / H5 / WAP supplemented
  • 23. 2 关于中国市场,手游支付方式演 变 About the evolution of mobile game payment in Chinese market
  • 24. 中国重度手游支付方式变化 Changes in Chinese heavy mobile game payment 48.75% 84.23% 88.81% 51.25% 15.77% 11.19% 2012 2013 2014 Transaction value changes Bank card Prepaid card 银行卡类:支付宝、财付通、银联 Debit card type: Alipay, Tenpay ,Unionpay 预付卡类:运营商充值卡、游戏点卡 Prepaid card type :Operator prepaid card, game point card *数据来源于IAPPPAY平台 Data source: IAPPPAY Platform
  • 25. 用户支付方式数据对比 User payment data comparison 银行 卡 88% 68 30 0 10 20 30 40 50 60 70 80 银行卡 预付卡 用户单笔均价对比 Single user price comparison 4 2 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 银行卡 预付卡 人均月付费笔数 Pay amount per month Bank card 银行卡, 88% 预付 卡,Pre- paid card 12%
  • 26. 2012年付费金额散点图 2012 Amount Paid scatterplot 2014年付费金额散点图 2014 Amount Paid scatterplot 用户付费能力增长5倍 Users pay for the ability to grow 5 times *数据来源于爱贝平台某款重度RPG手游 * Data source : One of the heavy RPG mobile game on IAPPPAY platform 100元 500元+
  • 27. 3 东南亚重度游戏机会 Opportunity of heavy mobile game in Southeast Asia
  • 28. 重度游戏收入增幅最快的国家 The fastest income increasing country on the world 截止2013~2014年,马来西亚以 121%的增幅位居重度游戏收入增幅最快国家之首。泰国排第二, 此外,东 南亚排名前十的国家有4个。 At the end of 2013 ~ 2014, Malaysia become the first one of heavy mobile game market of 121% increase points. Thailand ranked second, in addition, the top ten countries in Southeast Asia have four.
  • 29. 23% 60% 15% 87% 49% 20% 0% 20% 40% 60% 80% 100% 印尼 马来 菲律宾 新加坡 泰国 越南 智能手机 功能机 东南亚智能手机市场有巨大的发展空间 Southeast smartphone market has huge development space 智能手机渗透率 Smart Phone coverage rate
  • 30. 5.4 30 67.1 99.6 89.7 0 20 40 60 80 100 120 新加坡 马来西亚 泰国 菲律宾 越南 人口(百万) Population (million) 54.8 10.5 8.7 2.8 1.9 0 10 20 30 40 50 60 新加坡 马来西亚 泰国 菲律宾 越南 人均GDP(千美元) GDP 1,000 per person 96.4 41.9 59.3 15 17.1 0 20 40 60 80 100 120 新加坡 马来西亚 泰国 菲律宾 越南 3G/4G手机渗透率 3G/4G mobile terminal coverage 东南亚人口与经济发展空间 Population and economic development in Southeast Asia
  • 31. 72% 66% 27% 21% 20% 98% 16% 12% 3% 1% 1% 37% 0% 20% 40% 60% 80% 100% 120% 泰国 马来西亚 菲律宾 越南 印尼 新加坡 银行卡渗透率 信用卡渗透率 东南亚银行卡渗透率 Southeast Bank Card Coverage
  • 32. 63.48% 41.01% 39.70% 23.74% 支付宝SDK 支付宝WAP 财付通SDK 财付通WAP 中国两个主要E-WALLET SDK & WAP订单成功率对比 China two major E-WALLET SDK & WAP compare the success rate of orders 22% 16%
  • 33. 重度手游的月卡模式 Monthly card model for heavy mobile game YES, 64% NO, 36% 购买月卡 Monthly card YES, 44%NO, 56% 续订月卡 Renew card 月卡具有时效性,通过银行卡代扣方式是最完美的解决方案 Monthly card has timeliness, the perfect way of solution is charge by withholding bank card

Notes de l'éditeur

  1. 测试短代:测试本地银行卡类支付通道:PAYPAL限制、没有当地银行卡
  2. 好接下来我们来回顾一下在中国重度手游主要支付方式的一些变化,在中国和其他地方一样重度手游主要以银行卡类支付方式和预付卡类驸方式占主导,银行卡类的支付方式主要有alipay支付宝 tenpay财付通 unipay银联,预付卡指三大运营商的充值卡及各主要游戏公司发行的游戏点卡。在2012年的时间预付卡的支付占比是超过银行卡的达到了51.25%,然后在14年,银行卡类支付就完成占了主导达到接近90%。2012年忘仙突破1000万人民币,
  3. 第一种是预付费卡(Pre-paid Card),包括MOL的点卡,TrueMoney的现金卡、以及AIS的1-2-Call现金卡。这些预付费卡都可以在7-11以及Tesco Lotus店买到,预付费卡目前占据支付市场的80%。   第二种为运营商计费。适合一些休闲小游戏的支付方式。例如目前泰国主流的手机移动支付服务商有Easy2pay、JMT,这种公司主要依靠三大运营商(AIS、DTAC、Truemove)来进行短代计费。   第三种是通过网吧直接支付。针对网吧的端游用户,直接在网吧代充值。   第四和第五种的互联网银行和ATM机支付,占据市场比例较小,互联网银行的可信度较低,ATM机的渗透率较低。   第六和第七种是在线和移动钱包,包括MOL钱包以及Paysbuy、mPAY钱包、True money钱包等。   最后一种,名为Kiosk的物理实体充值方式,提供终端支付硬件设备,让玩家自助充值。该设备公司总部在马来西亚。