GMGC2015 - 5 Lessons Bringing Core Gamers to Touchscreen
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Kristian Segerstrale, COO & Executive Director, Super Evil Megacorp Presented at GMGC2015
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GMGC2015 - 5 Lessons Bringing Core Gamers to Touchscreen
- 1. 5 LESSONS BRINGING CORE GAMES TO TOUCH SCREENS EdTheShred@KSegerstrale
- 2. BACKGROUND MOBILE GAMES CO-FOUNDER, VP MACROSPACE (NASDAQ: GLUU) TABLET GAMES NON-EXEC DIRECTOR (SOFTBANK 51% OWNER) SOCIAL GAMES CO-FOUNDER, CEO (NOW PART OF EA) 2001-2007 2007-2012 2010-2013 CORE GAMES ON TOUCH EXEC DIRECTOR / COO 2013-
- 3. Founded: 2012 Deep core gaming talent (Riot, Rockstar, Blizzard, Guerrilla, …) 35 FTEs, 15M in funding First game: Vainglory™ CREATORS OF CORE GAMES FOR TOUCH SCREENS Stephan / CCO Riot Games Q / CPO Playfish Kristian / COO & ED Playfish / EA Supercell, Glu Jason/ Tech Art Lucasarts Dreamworks Carlo/ Art dir Blizzard Insomniac Bo / CEO Rockstar Games Gazillion Tommy / CTO Riot Games Guerilla Games +++ Console grade E.V.I.L. Engine
- 4. OUR DREAM IS A FRANCHISE FOR DECADES
- 5. FOR EVERYONE, EVERYWHERE TO WATCH AND PLAY
- 6. STRONG CRITICAL RECEPTION -William “Chobra” Cho - Korean e-sports celebrity
- 7. 20,000+ 5-star reviews on the App Store!
- 8. GROWTH METRICS • Already one of the most streamed touch screen games – 900k+ Twitch views in March – 1.5M YouTube views in March • 75min+ average play time • Exploding community events – Tournaments – Tutorial streams
- 10. 5 LESSONS FROM THE EXPERIENCE OF BUILDING VAINGLORY SO FAR
- 11. LESSON 1 : ENGINE MATTERS • Proprietary console grade E.V.I.L Engine • Performance and precision – 60 fps, <30ms controls, 1.3M polygons • Speed of new hardware adaptation – Fastest time to new API:s and chipsets • Magnet for talent – Artistic freedom, technology culture
- 12. LESSON 2 : DESIGN FOR GAMERS – NOT MOBILE • No gimmicks in controls – Gestures and accelerometer? • Long sessions – 20min sessions vs 3 minute sessions • Unapologetically core experience – D1 retention tough for any core game – Day 30+ is what matters
- 13. LESSON 3 : WORKING WITH THE COMMUNITY • No UA • From 1:1 relationships to scale • Key channels: YouTube, Twitch, Forums & more • Dedicated talent vs variety talent
- 14. LESSON 4 : MEASURING PROGRESS • “Concrete basketball court” test • Total minutes played key • Stream / Youtube views as proxy for deep engagement
- 15. LESSON 5 : PATIENCE • Communities take time to build
- 16. POTENTIAL OF CORE GAMING ON TOUCH? Source: Ben Evans – A16Z • Mobile devices are portable and personal, facilitating play together anywhere driving stickiness • Mobile devices are inherently social and always connected to data, driving distribution • Discoverability and installation easier through app stores • Touch is more intuitive to learn than mouse + keys • Opportunity to learn from all previous mistakes in monetization, community and distribution Touch screen core addressable PC core addressable
Editor's Notes
- - Intimidated by the level of craftsmanship making games and building companies - Doesn’t help I’m not that good at making games, barely code, gfx terrible, design insinct, produce, market. - I have one craft, learning and studying Building game teams and game companies at the very earliest stages of new gaming platforms and steer to commercial success. I've learned my craft mostly through painful mistakes, through luck and through hard work and observing how things pan out.
- Good fortune 3 companies succeeded in shaping an area – despite failures Glu, Playfish, Supercell, now full time at Super Evil pushing envelope on core on tablets. None of us make games to make money – it’s about the craft – or as my mom warned me – we play games and can’t get another job We don’t strive for commercial success alone, but commercial success tends to determine who gets to make more games. Winners write history. So figured there would be value in distilling lessons from my journey. Today the games industry is truly borderless. We face more simultaneous opportunities and vectors of change than we have ever done - from wearables to augmented reality, from virtual reality to touch screens - both mobile and tablets.