“The fuzzy line between cyborg and human and how direct-to-eye technology will change the world” As computing has progressed over the last 60 years there have been 2 unceasing trends: miniaturization, and distributed computing. The combination of them has culminated in the ability to deliver instant, contextual, and relevant information to virtually anyone, anytime. Today that is done mainly with the smartphone, but what about tomorrow? Shane will argue that direct-to-eye technology will play a prominent role in the very near future, and explore the philosophical ramifications of our increasingly human-integrated technology. In particular, at what point does a human cross over into being a cyborg? We already have many people with machine implants, so perhaps the line should be drawn when cognitive functions go digital?Surprisingly, there is increasing evidence that line has already been crossed, so that future may be much nearer than you would think. Recon Instruments is the world leader in Heads-up Display (HUD) technology for athletes. Their multi-patent technology platform integrates a Heads-up Display with a cutting edge micro-computer. The HUDs deliver instant access to navigation, communication, and performance metrics direct-to-eye, and unobtrusively. With worldwide distribution, including being sold in Apple stores, and partnerships with some of the best eyewear brands in the world, such as Oakley, Recon continues to define and evolve the HUD category.