This document provides information about the APICTA 2013 conference, including the agenda, Australian delegation, key dates, program details, concurrent events, award categories, eligibility requirements, and nomination process. The conference will be held in Hong Kong from November 24-27, 2013 and features 17 award categories for innovative ICT products and solutions. Companies and products must meet eligibility criteria to be nominated, including being registered in an APICTA member economy and having intellectual property rights owned by the nominating company.

1. APICTA
2013
Briefing
27
August
2013

2. Agenda
• Introduc9on
• Australian
Delega9on
• Key
Dates
• Program
at
a
Glance
• Concurrent
Events
• Award
Categories
• Eligibility
• Nomina9on
Process
• Judging
• Criteria
for
Winner
&
Merits
• Making
use
of
your
win
• Ques9ons

3. INTRODUCTION
APICTA
• APICTA
is
the
Asia
Pacific
ICT
Alliance
Awards
• The
program
is
designed
to
s9mulate
ICT
innova9on
and
crea9vity,
promote
economic
and
trade
rela9ons,
facilitate
technology
transfer,
and
offer
business
matching
opportuni9es
via
exposure
to
venture
capitalists
and
investors
Organised
By
• The
2013
event
is
Hong
Kong
Computer
Society

4. Australian
Delega6on
Jim
Ellis,
iAwards
Chief
Judge
APICTA
Host
of
Delega9on,
Australian
Exco
Member,
APICTA
Judge
Russell
Yardley,
iAwards
Chair
Australian
Exco
Member
Phil
Holmes,
MCI
Events
APICTA
Australian
Economy
Coordinator
1300
665
145,
admin@iawards.com.au

5. Key
Dates
Sep
1
–
20
Confirm
a]endance
at
APICTA
2013
Submit
Nomina9on
Form
(MCI
will
provide
you
with
the
nomina9on
forms
to
complete.
You
will
then
forward
them
back
to
MCI
for
submission)
Sept
21
–
30
MCI
submit
Nomina9on
forms
to
APICTA
Oct
7
Deposit
of
Hotel
Booking
via
Appointed
Travel
Agent
Oct
15
Distribu9on
of
“Notes
to
Nominees”
Nov
24
Arrival
of
Nominees
and
Equipment
Tes9ng
(Cyberport)
Nov
25-­‐26
Judging
(Cyberport)
Nov
26
Welcome
Recep9on
(Cyberport)
Nov
27
Awards
Presenta9on
Ceremony
cum
Gala
Dinner
(HKCEC)

6. Program
at
a
Glance

7. Concurrent
Events
Other
significant
ICT-­‐related
events
will
be
held
concurrently
with
APICTA
2013.
They
are:
Cyberport
Tour,
November
25
&
26,
2013
Venue:
Cyberport
(www.cyberport.hk)
Organizer:
Cyberport
Student
Networking
Sessions,
November
26,
2013
Venue:
Cyberport
Organizer:
Hong
Kong
Computer
Society
Hong
Kong
Interna6onal
Computer
Conference
2013,
November
26-­‐27,
2013
Venue:
Theatre
1,
Hong
Kong
Conven9on
and
Exhibi9on
Centre
Organizer:
Hong
Kong
Computer
Society
Website:
h]p://www.hkcs.org.hk/hkicc
APICTA
Seminars,
November
27,
2013
Venue:
Theatre
2,
Hong
Kong
Conven9on
and
Exhibi9on
Centre
Organizer:
Hong
Kong
Computer
Society
Past
APICTA
Hong
Kong
Winners’
Showcase,
November
27,
2013
Venue:
Conven9on
Foyer,
Hong
Kong
Conven9on
and
Exhibi9on
Centre
Organizer:
Hong
Kong
Computer
Society
Site
Visit
to
Hong
Kong
Science
and
Technology
Parks
(HKSTP)
and
Hong
Kong
Produc6vity
Council
(HKPC)
Date:
November
28,
2013
Venue:
HKSTP
(h]p://www.hkstp.org)
and
HKPC
(h]p://www.hkpc.org)
Organizer:
Hong
Kong
Computer
Society

8. Award
Categories
There
are
17
award
categories
in
APICTA
2013.
Each
award
is
presented
to
the
most
innova9ve
ICT
product/solu9on
entered
in
that
category.
1.
Applica9on
Tools
&
Plajorms
2.
Communica9on
3.
e-­‐Inclusion
&
e-­‐Community
4.
e-­‐Learning
5.
Financial
Industry
Applica9on
6.
Government
7.
Health
&
Wellbeing
8.
Industrial
Applica9on
9.
New
Media
and
Entertainment
10.
Research
&
Development
11.
Retail
&
Supply
Chain
Management
12.
Secondary/High
School
Student
Project
13.
Security
14.
Start-­‐up
15.
Sustainability
&
Environment
16.
Ter9ary
Student
Project
17.
Tourism
&
Hospitality

9. Eligibility
A.
Company
Eligibility
to
Nominate
• The
Company
Eligibility
guideline
describes
the
criteria
and
a]ributes
required
for
a
company
to
be
eligible
to
submit
their
entry
nomina9on
for
APICTA
Award
compe99on.
• A
company
who
is
eligible
to
nominate
their
Informa9on
and
Communica9on
Technology
innova9on
must
meet
the
following
criteria:
• The
nominee
must
be
locally
registered
in
the
respec9ve
APICTA
member
economy.
• The
nominee
can
be
a
100%
local
company;
or
• The
nominee
can
be
a
joint
venture
between
local
company
and
foreign
company.
A
foreign
company
in
a
joint
venture
can
be
either
company(ies)
within
that
APICTA
member
economy
or
company(ies)
outside
that
APICTA
member
economy.
Shareholder(s)
within
the
APICTA
member
economy
must
be
at
least
51%
from
the
total
shares.
B.
Product
Eligibility
Nomina6on
• The
Product
Eligibility
guideline
describes
the
criteria
and
a]ributes
for
required
for
a
product
to
be
eligible
to
be
nominated
as
an
entry
to
APICTA
Award
compe99on.
• An
eligible
product
for
APICTA
entry
nomina9on
must
meet
the
following
criteria,
• The
Intellectual
Property
Right
for
the
product
must
be
owned
by
the
company
who
is
eligible
to
nominate
according
the
Company
Eligibility
guideline,
or
its
Intellectual
Property
Right
is
owned
by
offshore
parent
of
the
local
company
where
the
majority
owner
share
holding
is
the
local
company.
• At
least
51%
of
product
development
efforts
including,
research
and
development
and
design
must
be
done
within
APICTA
member
economy
who
is
submipng
the
applica9on.

10. Nomina6on
Process
• Nomina9ons
for
the
17
Award
Categories
must
be
endorsed
by
the
APICTA
Alliance
representa9ve
organiza9ons
of
the
member
economies.
Only
the
designated
Economy
Coordinator
has
the
right
to
submit
nomina9on
details.
• The
Economy
Coordinator
must
ensure
that
all
nominees
are
qualifying
for
the
Awards’
requirements
and
that
each
nomina9on
is
submi]ed
to
the
appropriate
award
category.
• Nominee
must
own
the
IPR
(Intellectual
Property
Rights)
of
its
entry,
or
its
IPR
is
owned
by
offshore
parent
of
the
local
company
where
the
majority
owner
shareholding
is
the
local
company.
• Maximum
3
nomina9ons
from
each
economy
can
be
submi]ed
per
award
category.
Any
entry
is
strictly
prohibited
to
be
enrolled
for
more
than
one
category
except
enrolled
for
non-­‐start-­‐up
entry
category
and
start-­‐up
category.
• Submission
of
finished
product
is
not
required
for
the
Secondary/High
School
and
Ter9ary
Student
Project
category.
Entries
may
come
in
the
form
of
a
design
or
a
prototype
applica9on.
The
key
requirement
is
that
the
entry
must
be
developed
en9rely
by
students.
• For
the
Research
and
Development
Category,
the
entry
can
be
a
finished
product
but
not
yet
ac9vely
marketed,
or
it
is
already
ac9vely
marketed
but
s9ll
no
customer
or
installa9on
at
the
customer
site
yet,
provided
its
marke9ng
effort
is
s9ll
less
than
one
year
since
its
product
comple9on.
Alterna9vely,
the
entry
can
be
a
non-­‐finished
product
but
can
be
demonstrated
to
show
its
features
and
func9onality.
• Nominees
of
other
Award
Categories
are
required
to
present
evidence
that
the
entry
submi]ed
is
already
a
finished
product.
• Entries
that
won
APICTA
Awards
in
the
previous
years
should
not
be
re-­‐submi]ed,
unless
new
features
have
been
added
to
the
product
for
the
past
three
years.
Nominees
should
indicate
that
the
entry
has
won
an
APICTA
award
before
and
iden9fy
in
the
nomina9on
write
up
the
new
features
of
the
product.
• The
write-­‐up
for
each
sec9on
must
not
exceed
the
number
of
words
allocated.

11. Judging
The
APICTA
Award
judging
is
comprehensive
process
whereby
all
nomina9ons
are
assessed
by
a
team
of
independent
judges.
Criteria
• Each
category
is
judged
on
5
criteria:
– Uniqueness
– Market
Poten9al
– Func9onality
/
Features
– Quality
/
Applica9on
of
Technology
– Presenta9on
• Each
of
these
criteria
has
separate
guidelines
for
each
category,
so
for
detailed
notes
on
the
criteria
and
its
a]ributes
for
each
category,
visit
the
category
pages.
Judges
• Each
nominee
is
rigorously
assessed
by
a
team
of
judges
of
the
highest
caliber.
They
are
drawn
from
government,
academia
and
the
industry
from
each
of
the
APICTA
member
economies.
• Judging
panels
usually
comprise
3-­‐4
judges.
Membership
of
a
category
panel
is
determined
based
on
judges’
preferences.
All
judges
sign
confiden9ality
agreements
and
also
must
declare
a
conflict
of
interest
should
one
arise.

12. Judging
Registra6on
for
Presenta6on
Process
• Each
entry
nominee
must
report
to
the
judging
secretariat
at
least
15
minutes
before
the
scheduled
presenta9on
9me
is
due;
• The
judging
secretariat
will
register
the
entry
nominee
a]endance
and
guide
them
to
the
wai9ng
room;
• An
usher
from
the
organizing
commi]ee
will
guide
the
entry
nominee
to
the
judging
room
when
their
schedule
is
due.
Presenta6on
Time
• Each
entry
nominee
will
have
maximum
35
minutes
9me
slot
presenta9on
to
the
Judge
Panel
with
the
following
es9mate
9me
guideline,
• 3
minutes
for
equipment
set-­‐up
• 25
minutes
for
presenta9on,
demo
and
ques9ons
and
answers
(presenta9on
and
demo
must
not
exceed
20
minutes)
• 2
minutes
to
disassemble
the
presenta9on
equipment
• 5
minutes
for
Judges
delibera9on.
Language
• English
is
the
Mandatory
Language
to
be
used
for
both
Judges
and
Nominees
during
the
judging
process.

13. Judging
The
following
format
will
be
adopted
for
APICTA
2013,
Hong
Kong:
• All
nominees
will
be
given
20
minutes
to
deliver
their
presenta9ons
with
5
minutes
for
Q&A.
• Nine
rooms
will
be
allocated
for
presenta9on
by
nominees.
Nominees
will
be
assigned
to
present
either
on
Day
1
(Nov
25)
or
Day
2
(Nov
26).
• AV
system,
computer
projector
and
Internet
connec9on
will
be
provided
in
each
presenta9on
room.
Nominees
must
bring
their
own
notebook
or
computer.
• At
least
3
(three)
judges
from
different
member
economies
will
par9cipate
in
the
judging
in
each
award
category.
• Judges
will
calculate
scores,
select
winners
and
obtain
final
endorsement
in
the
final
mee9ng
of
the
judging
panel.
Arbitra9on
to
se]le
disagreement
regarding
scores
will
be
made
at
the
final
mee9ng
of
the
judging
panel.
• The
decisions
made
at
the
final
mee9ng
of
the
judging
panel
will
be
considered
final
and
binding.
• The
final
results
will
be
announced
during
the
Awards
Presenta9on
Ceremony
in
Gala
Dinner
on
Nov
27.

14. Criteria
of
Winner
and
Merit
• Entry
with
highest
Total
Score
exceeding
7.000
will
be
the
Winner
for
each
category.
• A
maximum
of
2
(two)
Merits
will
be
given
to
nominees
with
score
not
less
than
95%
from
the
Winner
and
the
Total
Score
must
be
6.600
or
above.
• Entry
for
Secondary/High
School
and
Ter9ary
Student
Project
Category
in
which
the
score
is
6.600
and
above
can
be
awarded
as
a
Merit
without
restric9on
on
the
total
number
of
Merits.
• If
there
is
no
Winner
in
one
par9cular
Category,
Merits
will
be
given
to
nominees
with
a
minimum
Total
Score
In
case
there
is
no
Winner
in
one
par9cular
Category
and
the
Total
Score
for
each
Entry
Nomina9on
from
all
Judges
is
less
than
6.600.
Maximum
1
(one)
Merit
can
be
awarded
based
on
the
Judges’
professional
jus9fica9on.

15. MAKE
USE
OF
YOUR
WIN!
• Undertake
a
thorough
marke9ng
campaign
• Market
your
win
within
Australia
and
interna9onally
• Even
if
you
don’t
win,
make
sure
you
promote
that
you
were
an
APICTA
finalist
and
showcased
your
product/service
in
the
interna9onal
arena

16. QUESTIONS
Any
ques9ons?
• If
we
can’t
answer
your
queries
straight
away,
we
will
research
them
and
come
back
to
you
ASAP
with
an
answer
• If
any
queries
over
the
next
few
days,
email
ques9ons
to
admin@iawards.com.au
We
will
be
pupng
together
a
package
of
informa9on
for
the
Australian
delega9on
over
the
next
few
weeks
and
will
make
sure
this
is
sent
to
you
as
soon
as
it
is
ready.
SEE
YOU
IN
HONG
KONG!