Media Trust for managers

managing Web 2.0 ,[object Object],a story in four acts

the times they are a changin’ ,[object Object],non-profits non-profits

the changing Internet ,[object Object],[object Object],[object Object]

the changing ‘audience’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

the changing ‘media’ ,[object Object],[object Object],[object Object],[object Object],[object Object]

the changing art of ‘marketing’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

the Live Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

the key media & technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

the key themes ,[object Object],[object Object],[object Object],[object Object]

the key drivers ,[object Object],[object Object],[object Object],[object Object],[object Object]

sticks… ,[object Object],[object Object],[object Object],[object Object],[object Object]

… and carrots ,[object Object],[object Object],[object Object],[object Object],[object Object]

in the commercial world ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

in the real world ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

but what about… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

turn it around ,[object Object],[object Object],[object Object],[object Object]

turn it around ,[object Object],[object Object],[object Object],[object Object],[object Object]

the new crm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

a live organisation ,[object Object],[object Object],[object Object],[object Object],[object Object]

the roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

the real problem ,[object Object],[object Object],[object Object]

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