How to Ignite Viral Marketing Campaigns and Ideas That Spread
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The document provides tips for creating viral marketing campaigns, noting that understanding customers, crafting remarkable messaging and marketing, and iteratively testing ideas are keys to success. It recommends brainstorming ideas independently and then sharing as a group to generate potential viral campaigns, followed by testing and measuring the impact of ideas.
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How to Ignite Viral Marketing Campaigns and Ideas That Spread
- 1. Igniting Viral Campaigns How to Create Ideas That Spread
- 2. Putting it to work for you… Thou Shalt Know Thy Customer • All about delivering the goods • Can’t deliver, if you don’t know the desire Thou Shalt Be Remarkable • Amazing marketing message • Amazing company Thou Shalt Try, Try Again • Most viral efforts don’t take off • Every try improves your marketing
- 10. Word of Warning…
- 11. Putting it into Action… Pass out Brainstorming Sheets Test and Gather thoughts measure impact independently Meet as a Create and use group, share a pitch list findings Create ideas