Search Engine Optimization

1. Search Engine Optimization (SEO) is the systematic process of optimizing web pages for searching quickly and easily.

2. SEO Basics Concept Search engine optimization is the process of improving the traffic to a website from search engine. Objectives / Goals Achieve higher page ranking, i.e. the earlier it come to the search results lists.

3. Activities 1. Basic Activities 2. Core Activities 3. Supplementary Activities

4. 1. Basic Activities Basic Website Design & Study Search Engine Study How a web crawler works Popularity of search engines

5. Basic Website Design & Study Basic web site designing includes introduction, designing of web page using HTML, Head, Title, Meta Description, Meta Keywords, Body Text, Image tags.

6. Human Powered Directories e.g. DMOZ, Yahoo Directories Crawler Based Search Engines e.g. Google Hybrid Search Engines e.g. Yahoo, Altavista Search Engine Study

7. How a web crawler works

8. Popularity of search engines

9. 2. Core Activities Competitor Website Study Selection Of Keywords Content Formation Search Engine Submission Measuring Success

10. Competitor Website Study One of the most important things you can do for your online business and SEO services is to study your competitors. In the search engine optimization stream always determine why your competitor ranks higher for important terms and keywords? What programming techniques, content part and link building strategies are used by them to maintain those rankings? When you find answer to such type of questions, you will be able to get closer to rank them and bring the desired traffic and sales to your website.

11. Keyword Selection Keyword Popularity Assessment Keyword Competition Assessment

12. Content Formation Header Formation Body Text Formation

13. Search Engine Submission Google http://www.google.com/addurl.html Yahoo http://submit.search.yahoo.com/

14. Search Engine Interaction

15. Measuring Keyword Success 1. How to measure our success of keyword? 2. How do we know that our page has been listed on a particular search engine for a particular keyword? 3. What if we have to analyze keyword ranking for multiple search engines?

16. 3. Supplementary Activities Banner Exchange Link Exchange