The benefits of podcasting are plentiful: Creating a podcast is simple and inexpensive (although you can certainly make it difficult and expensive if that’s how you roll.) You have a captive audience, because people often listen to podcasts while they’re doing something that keeps them from reading or watching videos, like driving in their car or running on a treadmill. You are quite literally inside your audience’s head, and they feel like they know you. People subscribe to your podcast, so it’s delivered to them automatically, not unlike an email newsletter.

1. PODCAST
MARKETING
13 Podcasting Tips from The Experts

2. Just Do It
Actually ‘getting started’ with a podcast is the toughest
part – and it’s not a tech thing.
Chris C. Ducker is the Founder of Virtual Staff Finder, a
virtual assistant match-making service and Location63,
Cebu City’s first ever co-working space.

3. Have a Plan & System for Your Podcast
Podcasting is an excellent medium to share content, and is
showing signs of resurgence with a number of thought
leaders and professional now entering (or re-entering) the
Podcast arena.
Shelia Butler is a Business Consultant and host of the
WebTV show Successful Women Talk.

4. Launch Big or Go Home
When bringing a podcast into the world, launch day is of
utmost importance.
John Lee Dumas is the Founder and Host of
EntrepreneurOnFire, a business podcast that interviews
todays most inspiring and successful Entrepreneurs 5-days a
week.

5. Hire a Professional Voice
Get a professional voice talent to record your
introduction and outro.
Michael Stelzner is the founder of Social Media Examiner
and the Social Media Marketing Podcast.

6. Be Thankful for the Audience You Have
In essence, when you super serve those who are already
following you, those folks will eventually be the ones who
promote you and your podcast best.
Cliff Ravenscraft is the Podcast Answer Man.

7. Your Podcast Ranking is Important
Just like with Google results, the top rankings get most of
the traffic. So when you decide to create a podcast, shoot
for being in the top 5%.
Jaime Tardy is the founder of Eventual Millionaire, where
she interviews millionaires for her weekly podcast.

8. Length Is Important
Make it as long as necessary to cover the essentials, but
short enough to keep it interesting.
C.C. Chapman is the Founder of the Cleon Foundation, the
author of the bestselling book Amazing Things Will Happen.

9. Drive People to Your Website or Blog
A podcast is great, but nobody can click a sound – you
MUST get people to come back to your website or blog
from your podcast.
Pat Flynn is the owner of SmartPassiveIncome.com
where he has an audience of over 60,000 subscribers

10. Create Content You Would Want to
Listen To
Podcasting, more than blogging and social media, can
have a reach that is remarkably unique.
Farnoosh Brock is a corporate escapee and a full-time
entrepreneur. She created the podcast, The Daily Interaction

11. Listen, Really Listen When You
Interview
Be a listening interviewer, not a question list reader.
Chris Brogan is the CEO and president of Human Business
Works, a business design company that helps professionals
work better, do the work they want, and be brave.

12. Find Your Best Potential Interviewees
Select the best guests for your show while quickly building a
large following and profitable Platform.
Travis Lane Jenkins is the founder and owner of service and
consulting businesses with more than 70 million dollars in
sales.

13. Allow The Interview to Flow, But Focus
on One Topic fro the Blog Post
I do an interview style show and one of the things I really
try to do is add something insightful to the conversation.
John Jantsch is a speaker, marketing consultant, award winnin
and author

14. You Can Profit From Podcasting!
Action Plans That Lead to Podcasting Profits: Find the pain;
Believe in the value you have to offer; Build a
Relationship; Chose a Money Model; Clearly Define the
Solution
Jeremy Frandsen is the founder and co-host of the
Internet Business Mastery podcast.

15. Thanks! Questions?
Rich Brooks
TheMarketingAgents.com
207.619.0099
@therichbrooks
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