Getting Comfortable with Being Uncomfortable
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Getting Comfortable with Being Uncomfortable
- 1. GETTING COMFORTABLE WITH BEING UNCOMFORTABLE. An auto-biographic .pptx by Mark Fairbanks @MarkFairbanks translatordigitalcafe.com
- 3. 1993-95 Dufour& Associates 1995-97 Sprecher Barrett, SprecherBarrett Bertalot, SprecherBertalot(now called Noise) 1997 Meyer & Wallis (For a six-week cup of coffee) 1997-2000 KohnkeKoeneke, KohnkeHanneken 2000-05 Octane, Inc. 2005-08 Hunt Adkins
- 5. 2008
- 6. I was really good at making stuff like this. And then one day, I walked away. (sorta)
- 7. CREATIVE(S) Deliverables that come out of the Creative Department made by an Art Director and Copywriter which have been approved by The Creative Director.
- 8. CALL ME CRAZY, BUT THIS SEEMED RATHER LIMITING.
- 12. NIKE+
- 15. I NEEDED A NEW DEFINITION OF CREATIVE.
- 17. TO BE CREATIVE MEANS THE ABILITY TO USE YOUR UNIQUE PROBLEM SOLVING TALENT ON ANYTHING.
- 18. SO, WHO’S CREATIVE? Musicians Entrepreneurs Mathematicians Hackers Food Truck Owners Women and Children Everyone Thanks to digital (and yes, art directors and copywriters)
- 19. THERE HAS NEVER BEEN A BETTER TIME TO BE CREATIVE. EVER.
- 20. BUT.
- 21. TO BE REALLY GOOD AT IT, THERE’S A LOT TO LEARN. AND LEARNING HAPPENS IN REAL TIME.
- 22. CONSIDER.
- 23. Half a billion people accessed mobile internet worldwide in 2010. Usage is expected to double within five years as mobile overtakes the PC as the most popular way to get on the Web. Source: mobiThinking 3/2011
- 24. Since I began giving my presentation, on Facebook there were: 1,587,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted. Source: AllFacebook.com
- 25. 75 percent The percentage of U.S. iPad users that are interested in seeing videos within magazine ads on their iPad. Source: eMarketer
- 26. FEEL A LITTLE UNCOMFORTABLE? (It’s perfectly okay to say yes)
- 27. ifttt eh.
- 28. What do weneed to learn? What does it (really) mean? How do we deliver? What does it look like? What’s next?
- 32. BUT. (I know. Dangit.)
- 33. Most companies encourage their employees to simply do what they’ve always done— that makes for better profit, and it keeps employees content in jobs they know they can do.
- 34. ARE YOU READY FOR A LIFETIME OF PLAYING IT SAFE?
- 36. #xdlab A Safe Place to See How We All Think
- 37. T R A N S L AT O R L A B H O U R S A R E H E L D E A C H W E E K O N T U E S D AY S A N D T H U R S D AY S F R O M 8 - 1 0 A M AT 4 1 5 E . M E N O M O N E E S T. T H E Y A R E F R E E A N D O P E N T O T H E C O M M U N I T Y. W E TA L K A B O U T D I G I TA L , S O C I A L , B R A N D I N G , T E C H N O L O G Y, C R E AT I V I T Y, A N D H U M A N B E H AV I O R . W E S E R V E R E A L LY S T R O N G C O F F E E . WE SHARE IDEAS. IT’S MAGIC.
- 44. COMMUNITY SUPPORT SUSTAINABILITY GRASS ROOTS SELL THROUGH GOOD LOCAL PULL EVENTS WORK ETHIC TASTINGS PRIDE CONSISTENCY STREET CRED AWARDS BREWERY TOUR SERVERS SCRATCH HOME BREWERS CRAFT FANATICS NEW FACE PROGRESSIVE SEASONALS, ABV PACKAGING UNTAPPD REAL MILWAUKEEANS CRAFT GLASSWARE FLAVOR CREATIVITY
- 51. ASK “WHY?” AND FERVENTLY BELIEVE “WHY NOT?”
- 52. Thanks!