2. First-year review of a new living-learning
entrepreneurship and innovation program for
Honors College freshmen and sophomores at the
University of Maryland
James Green, Director – Entrepreneurship Education, Mtech & Hinman CEOs Program
Jay Smith, Director – Entrepreneurship & Innovation Program
Jaclin Warner, Coordinator – Entrepreneurship & Innovation Program

3. Entrepreneurship and Innovation Program (EIP) ei p.umd.edu
Agenda
• Genesis and Goals
• Student Recruitment-Selection
• Living Community
• Learning Curriculum
• New Venture Creation
• Lessons Learned

4. Genesis & Goals
• The Entrepreneurship and Innovation Program (EIP) is a
two-year, freshman-sophomore living-learning program
serving approximately 70-75 students per class year
– Launched in fall 2010 to meet surging demand for
undergraduate courses and programs in entrepreneurship and
innovation at UMd and throughout the country
– Help build students’ entrepreneurial skills in opportunity
discovery, creativity, innovation, and venture creation
– Awarded Honors College-EIP citation upon completion
• Joint program of the University of Maryland Honors
College and the Maryland Technology Enterprise Institute
(Mtech) of the A. James Clark School of Engineering

5. Expansion of Honors College Thematic LLPs
Fall Fall Fall
2010 2010 2011
Freshman 70-75 70-75 150-200 70-75 70-75 400-500
Cohort
~ 1,000 students/class year = ~ 4,000 students (1/6 of total undergrads)

6. UMd Strategic Plan Alignment
• GOAL 1: THE UNIVERSITY WILL IMPLEMENT A NUMBER OF INITIATIVES TO IMPROVE THE QUALITY OF
UNDERGRADUATE EDUCATION. OUR PROGRAMS WILL BE COMPREHENSIVE AND
CHALLENGING, WILL MATCH OR EXCEED STUDENTS’ LEARNING GOALS, AND WILL SERVE THEM WELL
AS A FOUNDATION FOR THE WORKPLACE OR ADVANCED STUDY AND FOR A MORE FULFILLING LIFE.
• GOAL 2: THE UNIVERSITY WILL ATTRACT A LARGER POOL OF APPLICATIONS FROM ACADEMICALLY
TALENTED STUDENTS, ENROLL MORE STUDENTS FROM UNDERREPRESENTED GROUPS, ENROLL AN
INCREASINGLY STRONGER GROUP OF FRESHMAN AND TRANSFER STUDENTS, AND BECOME THE
SCHOOL OF CHOICE FOR MORE OF THE HIGHEST ACHIEVING STUDENTS GRADUATING FROM
MARYLAND HIGH SCHOOLS.
• GOAL 3: THE UNIVERSITY WILL SET HIGH EXPECTATIONS FOR STUDENT SUCCESS AND WILL ACT TO
ENSURE THAT UNDERGRADUATE STUDENTS MEET THEIR EDUCATIONAL GOALS IN TIMELY FASHION.
• GOAL 4: PRIMARILY THROUGH THE LEADERSHIP OF THE STUDENT AFFAIRS DIVISION THE UNIVERSITY
WILL CREATE A NOURISHING CLIMATE THAT PROMOTES THE PERSONAL GROWTH OF STUDENTS
AND ENCOURAGES THEM TO PARTICIPATE IN THE WEALTH OF SHARED
SOCIAL, ATHLETIC, CULTURAL, AND TRADITIONAL ACTIVITIES THAT PROMOTE A SENSE OF
COMMUNITY AMONG THE STUDENT BODY.

7. Living-learning programs can
have significant impact on
“students’ perceived openness to
new ideas and concepts.”
(Inkelas, Johnson, et.al. 2006)

8. Funding
• Total $235,000 / year
– Provost/Honors College: $175,000
– A. James Clark School of Engineering $25,000
– Mtech $35,000 (in-kind operational support)
• $1,567/ student at 150 student capacity
– ½ of Hinman CEOs per student rate
• Facilities remodeling funded additionally by Resident Life

9. Maryland Technology Enterprise Institute
Entrepreneurship & Innovation Ecosystem
Education Venture Development Industry Partnerships
- Hinman CEOs - TERP Startup Lab - Product R&D (MIPS)
- Entrepreneurship & - Venture Accelerator (VA) - International Incubator (MI2)
Innovation Program - Tech. Advancement Program - Biotech Scale-Up and
- Hillman Entrepreneurs On-campus Incubator (TAP) Education (BREP)
- Entrepreneurship courses - 2nd Stage Incubator (TVB) - Manufacturing (UMMAP)
- Tech Startup Boot Camp
- Business Plan Competition
~$28 billion impact since 1983
- Tech. Entrepreneurship Minor
Entrepreneur Office Hours, MIPLRC, Mentoring, Seed & Venture Funding, Venture Fairs
Mtech.umd.edu

10. Gap in Mtech Education Offerings
2011:
Technology
Entrepreneurship
Minor
69 freshmen applied for the Hinman CEOs program (2008)

11. EIP is based on Mtech’s award-winning Hinman CEOs LLP
the Nation’s 1st Living-Learning Entrepreneurship Program
Hinman CEOs launched in 1999 to foster undergraduates’
entrepreneurial spirit, create a sense of community &
cooperation for student entrepreneurs, & develop leaders
• LIVE with aspiring and active entrepreneurs
– Dynamic residential experience
– Incubator setting
– On-demand mentoring and coaching
• LEARN in a vibrant experiential environment
– Courses, seminars, competitions, workshops, int
ernships, and volunteering
• LAUNCH real companies
– 25% of students launch revenue-generating new
ventures while still in the program
– All develop skills and relationships to launch
and manage startups and corporate ventures
throughout their career

12. Senior Mtech Leadership Support

13. Jay A. Smith, Director
25+ years international business innovation and entrepreneurship
• Educator
– Joined University of Maryland June 2010
– 5 yrs. Assoc. Prof. Kagoshima (National) Univ., Japan
• Program endowed by founder of Kyocera, KDDI, Kyoto Prize
• Entrepreneur: Co-Founder Tokyo-based Internet Co
• Advisor: Management consultant - NY/NJ & Tokyo
• Finance: Sr. VP Investment Banking – Jefferies & Co., SF
• BA, Rutgers – Honors in Economics & Physics
• MBA, Harvard Business School

14. Jaclin (Jackie) Warner
Coordinator
• Rejoined University of Maryland Dec. 2010
• Coordinates EIP operational functions, marketing
initiatives, curricular support, and related activities
• Held roles in advising, academic and student affairs,
and project coordination at UMCP, UMUC, and
Bowie State
• BA & MA in sociology from Stanford University
• MBA, Darden Graduate School of Business, UVa.
– Launched Batten Institute Incubator company

15. EIP Student Profile
• Freshman & Sophomore Cohorts
– 70~75 students per class year (140~150 total at full load) (vs. 90 Hinman CEOs)
– 70% from Maryland (vs. 74% for University overall)
– Currently 2/3 Male, 1/3 Female
– Singers, Dancers, Musicians, Athletes, Designers, “Hackers”
• Diverse majors, double-majors, double-degrees
– Business (~35%) , Engineering (~35%)
– Arts, sciences, and humanities (~30%)
• Honors students - highest academic performers at UMD
– Sophomore, junior, senior credit standing
– High credit loads in challenging majors
– 17 % Banneker Key academic scholarships
– 28% had 4.0 GPA after first semester, 25% 4.0 GPA in third semester
– 60% had 3.5 or above in first semester, 90% had 3.0 or above
• Aspire to start ventures/be entrepreneurial/innovative in careers

16. Student Recruitment-Selection:
Multi-Step Entry Process
~25,000
Apply to UMd by 11/1 Early Decision Date
~10,000
Accepted to UMd
~3,000
Invited to Honors College
No Separate Application
~2,500 Students Rank
Increasingly Attractive
EIP looks for LLP Preferences Year: 1st Pref. EIP
desire, goals, entrepreneurial 2010 184
experiences/drive, leadership, LLP Directors 2011 240
diversity. Invite based on
2012 290 (est.)
Profiles , Targets
Near 100% of 1st preference
acceptance to date (33% yield) Students
Matriculate

17. High School Outreach
Young Scholars Program!
• Open houses • Campus Visits
• Banneker/Key Days • Email/advertising
• Maryland Day • Student-student

19. Online Resources
• eip.umd.edu
• eip@umd.edu , mail list
• Twitter: eipumd
• Facebook:
– Entrepreneurship & Innovation Program page
– EIP group
• Mtech.umd.edu (Mtech info)
• honors.umd.edu (Honors College info)
– listserv.umd.edu/archives/umhonors.html

20. EIP Mission
To foster an entrepreneurial spirit, create a
sense of community and cooperation, and
develop ethical and innovative leaders.

21. Entrepreneurship as means to:
• Personal Development
– Self-knowledge, Self-discovery
– Self-expression, Self-actualization
• Academic and Professional Development
– Applying entrepreneurial mindset and innovation to all
academic and professional pursuits
– Leaders and change makers in their fields
• Venture Creation and Development
– Launching business at university or afterward
– Create positive change in the world

22. Creativity ⋅ Leverage ⋅ Impact
“I believe that we can
use television and film
to be an influence for
good; that we can help
to shape the thoughts
of children and adults in
a positive way.”
Jim Henson
UMd ‘60

23. Living Community

24. Building the Living Community
• All students required to reside in the program residence hall for their
freshman and sophomore years.
– Unique among Honors LLPs
– Invaluable to community building
– Requirement based on Hinman CEOs experience
• Program offices, some classrooms and other facilities in residence hall
– Retrofit of existing spaces
– Facilitates mentoring and coaching
– Creates an incubator-like setting
• Coordinate with Resident Life & Resident Facilities at multiple levels
– Activities: Senior staff, community director, residence director, RAs
– Issues: Resident room assignments, rights, responsibilities, adjudication
– Facilities redesign planning process - primarily funded by Res. Facilities

25. La Plata Hall, North Campus
(TAP Incubator)
New Fall 2011: Honors College College Park Scholars (Mtech HQ)
Community (EIP, GEMS, ILS, UHP) Community

26. Built 1968
+ Air Conditioning

27. EIP Residents - Floors 2-4
EIP, ILS, HC Resident Life Offices - Floor 1

28. Newly Built Work/Study Team Rooms

29. Learning Curriculum
• Experiential-learning model which includes:
– Living-learning community
– Honors-level courses and seminars
– Guest speakers, case studies, simulations, workshops
– Creativity and design projects
– Team-building/leadership development activities
– Business competitions and venture creation activities
– Internships, volunteer activities on campus and in DC area
– Hinman, EIP alums as teaching assistants
• 15 credits required for completion of the program
– 9-credit series of 4 courses created exclusively for EIP student cohorts
across their first four semesters
– 6 credits (2 courses) honors seminars
– 1 credit HEIP 100 discontinued from fall 2012

30. Surround
Academics
the Student Philanthropy
Internships
Alumni
w/ Startups &
Programs
VCs
Coaching &
Seed Fund
Mentoring
Small Group Facilities &
Discussions Entrepreneurship & Innovation Equipment
Program (EIP)
Student
International
Leadership
Perspective
Opportunities
Law &
Entrepreneur Events & Tools &
Accounting
Office Hours Competitions Resources
Services

31. Core Curriculum
(1 section)
(3 sections)
(3 sections) (2 sections)
Plus 2 Honors Seminars or I-Series courses (6 credits), totaling 15 credits (from fall 2012)

32. Course Assignments
FALL Spring
HEIP 143 Foundations of Entrepreneurship & Innovation HEIP 144 Contemporary Issues in Entrepreneurship &
(1 credit, 1 section of 70-75) Innovation (3 credits x 3 sections 10-28 students)
• Lecture, Guest Speakers, Discussions, Video • Lecture, Discussion, Projects, Video
• Admired Company • Sources of Innovation (Drucker)
Freshman
• Business Ethical Conflicts/Issues • Attend events & competitions (BPC, DOE, SVC)
• Leader in your life • Campus problem solving (bottlenecks, process)
• Expectations for 2030, Desired 2030 • Marketing an intangible (brand value, ideavirus)
• Life Cards • Redesign the alphabet (lateral thinking)
• Leadership Style Assessment (Bateman Snell) • Product development case (United Beverages)
• Entrepreneur Interview • Rapid prototyping a solution (IDEO)
• Entrepreneurial Plan (Timmons Spinelli) • Final: Innovative solution to important issue
HEIP 240 Exploring International Entrepreneurship & HEIP 241 EIP Capstone: Creating Enterprise with Social
Innovation (3 credits x 3 sections 10-28 students) Impact (2 credits x 2 sections 25-38 students)
• •
Sophomore
Lecture, Guest Speakers, Discussions, Video Lecture, Discussion, Projects, Guest Speakers
• Skype sessions • 8 Case studies: Walmart, White Dog
• Case studies • Reaction and opinion papers
• Business simulations (Go Venture) • Attend events & competitions
• Cumulative team international project • Cumulative team double/triple bottom line project
– Business concept with international aspect(s) – Business concept with international aspect(s)
– Opportunity and market analysis – Mission, Opportunity and market analysis
– Business model, marketing, operations – Business model, marketing, operations
– Financials and implementation plan – Financials and implementation plan

33. Venture Creation
• In-class team projects develop skills, ideas
• Mentoring and coaching to help students in
founding and managing start-ups
• Venture creation events and support activities
• Companies are 100% student-owned
– No equity sharing with university
– No fee for participation in the program
• ~10% of students involved in developing ventures
• On-campus and DC area internships

34. Support Programs and Activities
• Networking Events
• EIP Start-up subgroup/workshops
• Entrepreneur office hours
• TERP Incubator
• UMd School of Law legal services team
• Mtech Impact Seed Fund (Up to $50,000/year)
– Business concepts that provide social impact
– $500-$5,000 for R&D, prototyping, legal, marketing

35. Lessons (Being) Learned
• Dual Parentage Benefits/Challenges
• Resident Life - historically separated
– Communications challenges
– Mixed EIP/non-EIP floors
• Building constraints
• IP issues: disclosure, co-claimant, first-to-file
• Students’ different majors, skills and goals
• Ongoing adjustments based on feedback/results
– ~10% attrition: housing, course load, priorities

36. Assessments
• Student quick intro survey (at entry)
• Course evaluation (mid-course, semester)
• Program longitudinal survey (annual)
• Report to provost (annual)

37. Longitudinal Survey
98% agreed or
strongly agreed

38. Additional Resources
• eip.umd.edu (general EIP info)
• eip@umd.edu
• Twitter: eipumd
• Facebook:
– Entrepreneurship & Innovation Program page
– EIP group
• Mtech.umd.edu (Mtech info)
• honors.umd.edu (Honors College info)
– listserv.umd.edu/archives/umhonors.html

39. EIP: A Great Place to Launch
ENTREPRENEURSHIP & INNOVATION PROGRAM

40. Entrepreneurship and Innovation Program (EIP) ei p.umd.edu
• Honors College + Maryland Technology Enterprise Institute (Clark School of Engineering)
– New Honors College Living-Learning Program launched Fall 2010
– Mtech: $28 billion impact on the Maryland economy since 1983
– Based on Mtech’s award-winning Hinman CEOs living-learning program for juniors and seniors
• Develop entrepreneurial spirit, community, cooperation, and ethical, innovative leaders
– Educate: Experiential learning, leadership, management, creativity, case studies, internships
– Create: New products/services, new businesses, seed funding, coaching, mentoring
– Connect: Speakers, events, competitions, group activities, professional networking
• For any entering Honors College student interested in entrepreneurship and innovation
– Diverse Majors: Business, Engineering, Sciences, Psychology, Math, Government, Linguistics
– Both for business start-ups as well as for being entrepreneurial & innovative in any organization
• Students & program reside together in La Plata Residence Hall (freshman & sophomore requirement)
– Jay Smith: Harvard MBA, BA Rutgers (Econ+Physics) 25yrs. Int’l venture biz, consulting, finance, ed.
– Jaclin Warner: U Va. MBA, MA/BA Stanford (Sociology) Grad/Undergrad student advisor
– David F. Barbe: Johns Hopkins PhD (EE), Director Mtech, Award-winning entrepreneurship educator