Our latest technobabble presentation highlights Facebook and its significance now and into the future. Presented at The New Group in Portland, Oregon on February 24, 2011.

1. TNG TECHNOBABBLE March 2011 Copyright © 2011 The New Group. This document contains information that is confidential and property of The New Group.

2. Recent stats 600+ million users (154 million in US) 10% of US page views in 2010 3 of every 10 web sessions includes a visit

3. Everybody uses it – a lot

4. Customers want brands to communicate via Facebook (2x over other platforms):

5. Note: This chart reflects 500 million total users – we know that number is higher now.

6. How do we know it’s REALLY mainstream? Many or most TV ads now end in “facebook.com/brand” rather than with “www.brand” A new Facebook phone Android OS optimized for Facebook Ask this guy:

8. How are companies using Facebook? 10,000 new websites add a “Like” button every day Access to exclusive content – “Like this page”

9. Ford’s 2011 Ford Explorer reveal Forgo auto show and do web reveal Reveal day results: #1 trending topic on Twitter #2 most searched term on Google YouTube video garnered 11,000 views 50,000 Facebook “Likes”

10. Facebook Places New, but Foursquare shows the potential Westfield Valley Fair Mall example Check in to get 15% coupon to a mall retailer

11. Facebook commerce JC Penney

12. Delta Airlines

13. 1-800-Flowers

14. Facebook support centers Customers expect more direct connection But now easy to get lost in 600 million users “Get Satisfaction” and “Parature” helpfill gap

15. Facebook apps 20 million installed a day You can see your friends’ apps:

16. Raptr, social network gaming company 10 billion minutes logged 6.5 million registered users 750,000 new users per month Just raised $15 million in funding

19. App categories

20. Facebook giving Target’s “Bullseye Games” directs funds Kohl’s Cares – users voted for schools Yahoo pledged $1 for every “Like” for Stand Up for Cancer Surpassed goal of 100K in 9 days

21. Facebook now supports iFrames Any content, from any website, can be plugged in Use your own CSS Track with Google Analytics Track conversions from Facebook Use dynamic program languages Add e-commerce Facebook will pass “Liked” status (and more)

22. Creative use of profile photos