When people interact with your Page, their friends can see it in their news feed as a story. Expand your audience by promoting stories about people engaging with your Page. View the entire HubSpot workshop with Facebook here: http://www.hubspot.com/four-steps-to-achieving-business-success-with-facebook/

1. 33% of U.S. online
consumers have made a
purchase based on
recommendations
from Facebook
SOURCE: Friday Corner: 10 Mobile Marketing Stats

2. 500Mmobile monthly
active users worldwide.
SOURCE: newsroom.fb.com, April 2012

3. Fans and their friends overall
bought 16% more
frequently in store when
exposed to paid media
Source: The Power of the Like II, comScore and Facebook, June 2012

4. WELCOME!
#FB4BIZ
CHRIS LUO DAN SLAGEN
Head of Global SMB Marketing, Head of Paid Marketing,
Facebook HubSpot

5. Facebook’s
to Business
1 2 SUCCESS
WORKSHOP
3 4
steps

6. Facebook’s
Everything on
Connect to New
Facebook Starts
with Your Page 1 2 Fans with
Facebook Ads
3 4 Influence the
Engage Your Friends of
Fans with Quality Your Fans
Content
steps

7. YOUR
PAGE
1
THE
WORLD

8. ACQUIRE FANS
2
INTERACT WITH FANS
Connect to New Fans
with Facebook Ads

9. ENGAGE
3

10. Facebook’s
1 2
Influence the
3 4 Friends of
Your Fans
steps

11. Andy likes HubSpot.
HubSpot

15. Connect to Your Customers

16. Connect to Your Customers’ Friends

17. People are connecting with their favorite
businesses

18. These Connections Are Happening on a
MASSIVE Scale
901M 3.2B
people on Facebook likes and
comments on daily

19. Fans Are More Valuable When They
Impact Their Friends
Facebook
901MM users
Friends of fans
650K friends
Fan base
5K fans

20. Grow YOUR Business with Facebook
YOUR
Company

21. 1 3 5 to Influence
the Friends
of Your Fans
2 4 6
TIPS
#FB4BIZ

22. 1
SPONSORED
STORIES VS
FACEBOOK ADS
#FB4BIZ

23. Ad Sponsored Story

24. Ad Sponsored Story
Other Stories you can Sponsor:
Post Like Post Comment
Check-in Event
Apps Domain

25. 2
RUN PAGE LIKE
SPONSORED
STORIES
#FB4BIZ

26. RUN PAGE LIKE SPONSORED
STORIES

27. SPONSOR YOUR
CHECK-INS
3
#FB4BIZ

28. Encourage Your
Customers to check-in
HubSpot Sponsor Chris Check-in
Chris checks-in at HubSpot

29. DOMAIN LIKE
SPONSORED
STORY
4
#FB4BIZ

30. What happens What you can do
www.HubSpot.com Facebook Domain Sponsored Story
Great event
Free Workshop: Four Steps to Achieving
Business Success with Facebook
www.hubspot.com
How to admin a custom open graph object: https://developers.facebook.com/docs/opengraphprotocol

31. 5
TRACK THE
PERFORMANCE
OF YOUR
CAMPAIGNS
#FB4BIZ

32. Best Practice
A/B test your ads
REVIEW ADS Watch the Response graph
MANAGER Monitor your reach (10K+)
REGULARLY

33. 6
UNDERSTAND
THE AD
CREATE FLOW
#FB4BIZ

34. Chose your page (or app/place/event/domain)

35. What do you want to promote?

36. What do you want people to see?

37. What do you want to promote?

38. What do you want people to see?

39. KEEP AN EYE ON YOUR
ESTIMATED REACH

40. RUN PAGE LIKE SPONSORED
STORIES
Narrow Targeting Broader Targeting

41. RUN PAGE LIKE SPONSORED
STORIES
Narrow Targeting Broader Targeting

42. THANK
CHRIS LUO
YOU!
Head of Global SMB Marketing
Facebook
DAN SLAGEN
Head of Paid Marketing,
HubSpot #FB4BIZ

43. Search Engine
Optimization
Blogging &
Social Media
Lead Generation
All-in-One Lead
Marketing Software
Management
Email &
Automation
Marketing
Analytics

44. 3 2000 7 50+ 6 15 0
breakout inspiring small reasons
days inbound learning sessions keynotes group not to
marketing tracks workshops GO!
professionals
REGISTER TODAY!
www.InboundConference.com
www.InboundConference.com